Posts Tagged ‘the linkedin academy’

LinkedIn Changes That You Need To Know About This Year

What Changes Has LinkedIn Made For Users?

 LinkedIn is currently the world’s biggest professional networking platform, so it’s not a major surprise that to keep things running smoothly, the company has made a few adjustments to improve its user experience. The redesign of the site comes after the upgrade of its app. The desktop tweaks are focused on making the crossover between the two platforms more similar in the hope that users will spend more time each day on the site – only 25% of the platform’s 450 million users used it monthly.

The new interface (UI) boasts an updated color scheme, a shift from black to a dark teal. The menu bar at the top of the page is slightly thinner, mirroring the mobile app. Listed below are all changes you can expect to see; any features and areas not mentioned remain as they were before the recent upgrade.

Aside from the ads on the right-hand side of the page, all the usual features are on the main page with the option to share an update, photo or article at the top of the page. What might confuse a few people, particularly any newcomers, is the “publish” option is just below that, which gives you direct access to the publishing feature.

The profile rank feature seems to have disappeared since the update; perhaps it will return in time. In the meantime, be selective and test out your results. Your profile views and headline are shown directly under your photo. The timeline is the only new feature added to the homepage and looks similar to a Facebook feed with a count of how many people have read your latest post.

Your Profile

The bedrock of LinkedIn is now accessible via the “Me” icon in the menu bar and is depicted by a tiny snapshot of your profile picture. Your photo is now circular so you might have to try a few different sizes to get a good fit. It appears that most people are doing best with dimensions in the 1800-by-300 pixel range, rather than the 1536-by-738 size LinkedIn suggests uploading.

To see more than just your summary, people now have to click the “more” button, so it’s crucial you make those first two lines count. The only real downside about the new profile section is that you can no longer reorder the different parts of your profile.

Other People’s Profiles

All the contact info for others’ profiles is now displayed on the far right-hand side along with website URLs. The options for sharing, removing, blocking, reporting, unfollowing and sending a request are all visible on the top right if you press the three little dots next to the centered profile picture.

The old “in common” feature is now called “highlights,” making it easily accessible, while just below that you see others’ posts.

My Network

When you used to click on “My Network” you were met with “Connections,” “Add Contacts,” “Alumni” and “People You May Know.” The new version takes you straight to your invitations and people you may know instead; click “see all” for the rest of your connections and keep in mind that the announcements feature has moved to your notification area. We’ve lost the “Alumni” search option, but you can get around this by searching for the school in the search bar.

Notifications

The notifications feature is new and improved, now with its own separate page; reach it by going to the top menu and clicking on the bell icon (this was previously a flag icon). This layout makes it easier to track engagement and respond, you’ll still receive all the notifications you did previously.

These changes to the platform are more cosmetic than technical and only time will tell if they enhance the site long term. For newcomers and those who don’t use the advanced features, the changes are certainly worth it. For more experienced users, it doesn’t offer much in terms of newness yet. However, it’s still early days for potentially larger changes, as Microsoft only acquired LinkedIn in December.

Shocking Facts about LinkedIn

Shocking Facts about LinkedIn

  • Two new users join LinkedIn every second.
  • Unique visiting members grew 16% to an average of 97 million per month.
  • LinkedIn has a reach into 200 countries and territories.
  • 1 out of 3 professionals on the planet has a LinkedIn profile.
  • Out of 380 million users, 75% of new sign-ups are from outside the U.S.
  • Listing skills boosts your profile views by 13X.
  • LinkedIn profiles are 11X more likely to be viewed if it includes a photo.
  • LinkedIn reported 55 cents per share earnings and a 33% advanced revenue of $712 million.
  • LinkedIn found that employees are 70% more likely to engage with a brand’s company updates.
  • 8.33% of Americans use LinkedIn while they are on the job.
  • 13% of millennials use LinkedIn.
  • Total number of long form posts written on LinkedIn to date are 3 million.
  • The number of long form posts per week increased to more than 130,000, and there are more than 1 million unique members publishing long form content on their sites, a scale that we believe is unprecedented in the history of professional publishing.
  • 39% of LinkedIn users have paid premium accounts.
  • LinkedIn reports that more than 3 million companies have created Company Pages.
  • LinkedIn generates social media’s highest lead conversion rate which is 2.74% higher than Facebook (0.77%) and Twitter (0.69%).
  • Over 25 million profiles are viewed on LinkedIn daily.
  • 42% of LinkedIn users update their profiles regularly.
  • 35% of LinkedIn users access the site daily.
  • 1 in 20 profiles belongs to recruiters.
  • 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months)
  • The average number of connections on LinkedIn is 930.
  • 41% of millionaires use LinkedIn.
  • LinkedIn has established that updates that contain links to more content get up to 45% higher follower engagement than updates without.
  • Posting images has been shown to result in a 98% higher comment rate.

Improving my LinkedIn Profile

LinkedIn Training

What I Did to Increase LinkedIn Profile Views

1) Amended my title.

Time: 1 minute.

When I looked at people similar to me, I saw a list that was heavily concentrated with Managing Director titles. I modified my title from the Managing Director to the highly more searchable “Marketing Advice and Training.”

2) Inserted keywords into my Name field.

Time: 1 minute.

Admittedly, it looks a little weird when people do this, but since Keywords was a clogged path to my profile, I thought that I would try. I added “Marketing Advice and Training” after my name, surfacing those keywords to the highest level of my profile.

3) Added keywords to my Professional Headline.

Time: 2 minutes.

I replaced the company names with the functions I perform, specifically, “Marketing Advice and Training.”

4) Optimized my Summary.

Time: 10 minutes.

Before this exercise, my summary contained a list of how I help business owners. But who’s searching for the terms I was using on LinkedIn? Nobody. So I spent a little time and re-wrote this section using keywords. (LinkedIn helps you to do this.)

5) Expanded my Skills entries.

Time: 3 minutes.

I gave this section a thorough refresh, hitting LinkedIn’s 50 skill limit.

6) Syndicated blog posts.

Time: 7 minutes.

I adapted one blog post that I’d written for my website and it got over 5,000 views.

7) Changed Profile Viewing Setting from ‘Anonymous’ to ‘Public.’

Time: 1 minute.

To improve reciprocal visits, now when I visit a profile, that member can see that it was me who visited them. Maybe some will visit me in return.

8) Added my LinkedIn account to my email signature & Twitter profile.

Time: 2 minutes.

Another minor change – While I was in profile clean-up mode, I edited descriptions of past jobs to adhere to the action/results format.

The Results

Given the minor time investment of just under half an hour, I wasn’t sure what sort of results I could expect. I basically was trying to Raise my Game and get more views. Well, small changes have made a big difference!

In the 30 days prior to the optimisation project, my profile had been viewed  930 times.  Following the exercise, my profile received 1,566 views over the same period of time and this was over the Christmas period!

I also moved to No.1 in the rankings on LinkedIn for people like me, which was an increase of 4%.  My profile was shared 56 times and I was endorsed 122 times and even better, my posts were share by 268 people.  Let’s estimate that these 268 people each had and average of 350 contacts.  That means that my posts were shared with 93,800 people.

Not bad for 30mins work!  Want to win more business from LinkedIn?  Click on the button below…









 

LinkedIn Webinar Training

We are getting ready to launch the new 8 week LinkedIn webinar programme.  It starts on 9th September at 4.30pm and is held each Thursday until 5.15pm.

For further details go to LinkedIn Webinar Training.

LinkedIn Training Nottingham

Steve Mills - linkedIn TrainingNew date for my next Nottingham workshop has just been released.  The workshop will be held on 5th March 2014.  So, if you are interested in learning to make 100k+ from LinkedIn in 2014, then click LinkedIn Training for further details.

Marketing Training Berkshire

How can you learn prudent marketing?

Bracknell Enterprise and Innovation Hub together with Steve Mills, are hosting a Marketing without Money seminar.

Steve is the founder of ‘The Marketing without Money System’, ‘The LinkedIn Academy’ and the author of four marketing books.


The seminar is being held here on Tuesday 23rd April 2013, from 9am to 12.30pm.During the seminar Steve will be covering:

  • A strategy for creating multiple streams of income
  • How to grow your business for free, using a Sales Map
  • Winning business from LinkedIn
  • How to dominate the first page of Google for no cost
  • How to double your websites traffic without a budget
  • How to convert 20% more leads into sales and what this could mean for your business
  • Getting the most out of your current clients
  • How to double to size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest lead generation mistakes most small businesses make
  • How to convert 20% more leads into sales and what this could mean for your business
  • Getting the most out of your current clients How to double to size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest lead generation mistakes most small businesses make

How to book

Seminar numbers are limited due to the size of the room. So bookings are taken on a first come, first served basis. The cost of attending this workshop is only £27 + VAT. Your return on investment from this could easily be over 1,000%.

To book, click Register Now above or go to Marketing Training Berkshire.

Internet Marketing Training | Just not good enough

In 2013 getting ‘Internet Marketing fit’ is not a should, it is a must.  Let’s face it, more and more business is being done on-line and you need to be part of it.

You simply can’t afford to run your business using out of date ‘Industrial Age’ Marketing.  You must move forward into the‘Socialisation Age’.   You must embrace and develop the use of the many Internet Marketing without Money strategies that are available.  Sticking your ‘head in the sand’ and saying “I don’t understand the internet” is not good enough.

How to grow your business by using AdWords

How to use Google Pay Per Click Advertising to Drive Traffic to your Website

Join us for this free Webinar on February 26

This is a free introductory webinar.  During the webinar Steve Mills (The Prudent Marketer) will discuss how to drive more traffic to your website using Google Pay Per Click Advertising. 

Title:    How to drive traffic to your website using PPC Advertising

Date:    Tuesday, February 26, 2013

Time:    7:00 PM – 8:00 PM GMT

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Mac®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet
Space is limited.
Reserve your Webinar seat now at:

https://www3.gotomeeting.com/register/324473110

Internet Marketing workshop Berkshire

You should have a call to action (CTA) on each page of your website.  This is an absolute must!  Your CTA should also be above the fold, in other words viewable by the reader without them having to scroll down the page.

Your CTA could be a:

  • free download
  • free consultation
  • sample
  • free e-book
  • telephone number to call
  • special offer

For other tips on internet marketing go to Internet Marketing Training.

LinkedIn Training for small business

As a member of the Academy, I would like to wish you every success in 2013. 

I also wanted to remind you of the power of LinkedIn. If you have not yet attended one of my workshops, then now is the time to do it!!!! Not because I want to sell you something, but because I know how much you are missing out on! 

This year I am running half day foundation workshops and half day advanced workshops. You can of course attend both in one day for a discounted price! 

The first one is on 29th January. Here is a link - Click here 

For those living too far away, I also have an 8 week webinar starting on 10th January. 

Each weekly webinar lasts for 30mins and covers several strategies and each webinar is recorded, so you never miss a thing!
 

So if you want to know how I made £250,000 in new business from LinkedIn, then 
click here

LinkedIn is 171,000,000 people connected worldwide, with over 11,400,000 in the UK. 

LinkedIn is the worlds No.1 Social Media website for business and is a great opportunity for any small business to market itself without cost. 

To book and for further info go to LinkedIn Workshop.
 

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