Posts Tagged ‘the linkedin academy’

22 Top Tips to Effectively Raise Your Profile on LinkedIn

22 Top Tips to Effectively Raise Your Profile on LinkedIn

 

Everything you need to know to make yourself look amazing, wow future connections, and grow your influence on LinkedIn.

A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.

Even though you’re busy, LinkedIn is one place you can’t forget. The more you put in, the more you’ll get out of it.

Here are 22 top tips to effectively boost your LinkedIn profile.

1. Must Do: Keep Your Profile Basics Updated!

Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn. It will reflect badly on you.

Here are two quick and easy areas you must check are up to date:

  • Professional Headline: The job of any headline is to entice people to click. At minimum, you can use your headline to highlight your current position and company (e.g., “Director of Inbound Marketing at ABCXYZ Corporation”), but you can and should go further. Highlight your expertise (e.g., “Content Marketing Strategist and Copywriter”) or awards, or showcase skills you want to turn up in searches (e.g., “Speaker, Trainer, Author, Consultant, Evangelist”). Tell everyone on LinkedIn who you are, what you do, and why you’re someone they need to connect with.
  • Location and Industry: Are your location and industry still accurate? If not, fix them now!

Doing these two simple things will help more people find you and help you find more relevant potential contacts.

2. Only Use Professional Photos

LinkedIn profiles that have a picture are 11 times more likely to be viewed. So if you’re still showing a silhouette, it’s time to make a change and reveal yourself.

However, some friendly advice:

Your LinkedIn photo shouldn’t be from 20 years ago. It shouldn’t look like it belongs on a dating site, stock photo site, or social network (e.g., Facebook or Instagram). And don’t feature your pet or significant other. Just. No.

LinkedIn is for professionals. Be one.

3. Brand Your Profile With a Background Photo

Does your LinkedIn profile look boring and average?

Give your profile page a bit more personality, or branding, with a visually appealing background image.

LinkedIn advises users to use an image (PNG, JPG, or GIF) with a resolution of 1400×425.

4. Write a Ridiculously Good Summary

This is where you really sell yourself to potential connections. Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership.

There has been much discussion about whether it’s best to write in first-person versus third-person narrative here. Ultimately, it doesn’t really matter either way–just stay consistent with whichever you choose. Don’t go back and forth between first person and third person as it’s confusing and signals a lack of attention to detail.

In summary of LinkedIn summaries: keep your ego in check, focus on the most relevant details about your career, avoid meaningless jargon, and ensure it’s easy to read.

5. Terminate Those Typos

Poor grammar, typos, and misspellings are a no-no.

Avoid typos at all costs.

6. Use Keywords With Intent

Words are so incredibly important, especially when search is a big part of the equation. Using the right keywords in your profile is the difference between being found and being invisible.

Identify the words you want to be found for when people use LinkedIn search and use those keywords in your headline, summary, and profile. Using the right keywords will expose you to more potential connections and opportunities.

7.  Neat Trick: Pick the “Other” Website Option

Under your Contact Info, LinkedIn gives you the option to link to a website or blog. But by default, the text that shows in your profile is the extremely dull “Blog” or “Website.” Anyone visiting your profile has no clue where they’ll end up if they click on that.

Want to use your actual brand or business name? You can! Here’s a simple little trick.

When editing the Websites area of your profile, select the “Other” option. Now you can add your own website title and URL.

8. Personalize Your LinkedIn Profile URL

When you created your LinkedIn profile, it had some ugly combination of letters, numbers, and backslashes that had no value for your personal branding. You don’t still have this, right?

If you do, it’s time to customize your public profile URL. For example, my customized URL is https://www.linkedin.com/in/larrykim. LinkedIn makes it simple to keep your profile consistent with your other social profiles.

9. Own Your Media

Visual content is only growing in importance.

Help your LinkedIn profile pop by adding documents, photos, videos, and presentations.

10. Add Shiny New Sections to Your Profile

LinkedIn lets you add several sections to give your profile more visual appeal and depth. You can add sections for posts, volunteering, languages, honors and awards, patents, causes you care about, and many more.

All of these sections open you up to more opportunities to make new connections.

11. Tidy Up Your Endorsements

People are going to endorse you for all sorts of skills–sometimes even skills you don’t actually have. But just because you’ve been endorsed for Fire Eating, Chewing Gum, or Showers (yes, these are all real “areas of expertise,” according to LinkedIn) doesn’t mean you have to show other LinkedIn users–unless, of course, fire eating plays a critical role in your professional life.

LinkedIn lets you remove any irrelevant skills and endorsements. You should avoid “lying” about your skill set, even if it is by omission.

12. Connect With People You Don’t Yet Know

One of the biggest mistakes people make on LinkedIn is failing to reach out to connect with people you want to know but don’t yet. That’s the whole point of networking–getting to know new people, not just established connections.

Building out your LinkedIn network has many benefits. You get in front of influencers. You get more endorsements. More people see your best content, share that content, and visit your website. And it’s great for personal branding.

Have you considered using LinkedIn more like Twitter? You should!

13. Personalize Invitations to Connect

“I’d like to add you to my professional network on LinkedIn.”

The default message LinkedIn provides is so dreadfully boring and impersonal.

When you invite someone to connect, make it more personal–mention where you met or a topic you discussed in a LinkedIn group, over email, or during a phone interview. This personal touch will increase the odds they’ll accept your request.

14. Publish Amazing Posts

LinkedIn posts offer another way to grow your influence, gain more visibility, and acquire new followers.

Your existing connections are notified whenever you publish. New people can discover your posts via search.

Always think about the audience you want to reach. Highlight your expertise and interests by posting awesome content. Just make sure your posts are appropriate for the 400 million business professionals who use LinkedIn.

15. Find and Join Groups

One way to start connecting with people you want to know is to join LinkedIn groups. Whether it’s a group run by a major publication, a group for people with certain job titles, or a group dedicated to a niche topic, there are millions of groups to choose from, so start searching to find groups that are right for you and join them.

Join discussions. Start interesting discussions. Don’t sell your product or service or promote yourself–sell your expertise! That will help build your personal brand.

16. Find People Through Search and Advanced Search

LinkedIn search is your gateway to future connections. Search for people by name, company, or skills.

But you can go much deeper.

LinkedIn’s advanced search helps you find people by job title, school, relationship, location, industry, current/past company, profile language, and nonprofit interests–with additional search options for Premium members.

17. Stalk Users Openly or Stealthily

Whenever you view someone’s profile, LinkedIn will share your name and headline. LinkedIn recommends this.

But sometimes you might want to be a bit stealthier before connecting. If this is the case, you’ll need to manage your privacy under Accounts & Settings.

LinkedIn offers a couple of less revealing options. You can reveal only that “Someone at ABCXYZ Corporation” or “Someone in the Online Media Industry” viewed the profile. But if that isn’t enough, then you can go totally private and users will be told only that a LinkedIn user viewed their profile.

18. Remember Where and When You Met What’s-His-Name

Once you’ve grown your network to thousands, it can be a bit daunting to remember every single person, or to stay in touch with a few important connections.

Luckily, LinkedIn makes this easy. In the Relationship section, in addition to telling you the date when you connected, LinkedIn allows you to write notes about your contact, including how you met, or set reminders to “check in” at intervals from a day to every year.

Don’t worry, these notes and reminders are only visible to you!

19. Build Extraordinary Business Relationships

When someone accepts your request to connect, don’t start pitching your service or product. This is a relationship killer.

Start slow. Comment on, share, or Like their posts.

LinkedIn even makes it super simple to stay in touch, telling you when contacts are celebrating work anniversaries or starting new jobs. Again, these are opportunities to Like or comment.

Build the relationship and trust before you start asking for favors!

20. Use (but Don’t Abuse) Status Updates

LinkedIn status updates are your chance to highlight some of your recent work, share an article or book you’ve read, promote your presence at a conference or event, or offer inspiration through a quote or saying.

Because LinkedIn is a business network, it’s best to use it during business hours. Keep active, but don’t go overboard.

Try to post an update at least once a day at minimum; aim for a maximum of three or four updates per day, as long as you’re sharing useful, relevant content. Every update is another opportunity to strengthen or forge a connection.

21. Be Positive

What you say reflects on you. Never post negative comments about someone’s post or a past employer.

Instead, pause and think if there’s a way you can rethink and rewrite in a constructive way–if you can’t, just hit the delete button and go do something else to shift focus.

22. Ask for Recommendations

So you haven’t received as many LinkedIn recommendations as you’d like? After all, it takes a bit of time and thought for someone to write a recommendation.

What can you do? Ask for them! LinkedIn makes is super easy, providing an “Ask to be recommended” link, where you can specify what you want to be recommended for, who you want to recommend you, and write a personal message.

Pick specific people. Don’t just randomly ask all your contacts if they can recommend you. Be selective.

Share details in your message to your connection. If there are specific skills you want your contacts to highlight in his or her recommendation, don’t be shy, tell them.

Another way to increase the likelihood that you’ll get a great recommendation: Give a great recommendation to someone you’ve worked with. This increases the odds that your contact will feel obligated to return the favor.

Bonus Tip: Export Your LinkedIn Connections

One last helpful tip: Remember to occasionally download your connections. After you’ve gone to all the trouble of building an amazing network, you don’t want to risk losing their contact info!

To do this, click on Connections, then Settings (the gear icon), and on the next page, under Advanced Settings, you’ll see a link to export your LinkedIn connections as a .CSV file.

Now you have a file containing your contacts’ first and last names, email addresses, job titles, and companies.

Summary

Now you know everything you need to do to refresh your LinkedIn profile. Make yourself look amazing, wow future connections, and grow your influence. It all starts with a killer profile.

What are you waiting for? Get updating now!

How to Win New Business Leads on LinkedIn

How to Win New Business Leads on LinkedIn

 

Learn how to GET TRAFFIC TO YOUR WEBSITE – GROW YOUR NETWORK – BUILD RELATIONSHIPS – CREATE SALES – MARKET TO THE MASSES

 

Wednesday 5th July 2017 – 9am to 1pm

 

Venue – Our offices at The Barn, Cranes Farmhouse, Cranes Road, Sherbourne St John, Hampshire, RG24 9LJ – ONLY £69 + VAT

 

How your business can use the world’s No1 Professional Social Media Website to create an abundance of leads for your business at no cost…

Most people are on LinkedIn, but for many, the fact is they don’t win much business from it because they don’t really know how to use LinkedIn to grow their business.  If this is you, or if you just want to improve the knowledge you have already got, then this practical half day LinkedIn Workshop is for you.  The workshop will teach you what you need to know in order to win new business from LinkedIn.

 

What you will learn:  

 

  1. The 3 steps to turn those followers into paying customers
  2. The 4 things needed for a successful LinkedIn strategy
  3. How you can stand out from your competitors
  4. Why businesses fail with LinkedIn – and how to avoid these mistakes
  5. How to use LinkedIn For less than 30 mins per day – and create an on-going stream of leads
  6. How to deliver a tangible and reliable ROI
  7. Growing your database on LinkedIn through effective list building
  8. Using the power of LinkedIn to get onto the first page on Google
  9. Using groups to grow your business and to contact 100,000?s of targeted business people
  10. Using LinkedIn PPC advertising to drive highly targeted traffic to your website
  11. Communicating your message and getting people to pick up the phone, or visit your website through effective posts
  12. Getting recommended by lots of people.

Bonuses

LinkedIn marketing trainingFREE Bonuses to the workshop everyone who attends gets:

  1. A months membership of the Steve Mills ‘Raise your Game’ Programme (£17.50)
  2. Lifetime membership of ‘The LinkedIn Academy’ (Priceless)
  3. A copy of the workbook LinkedIn 2.0 Made Easy 2.0 (£15.00)
  4. A one to one follow up call with Steve Mills.

Ticket price

The cost of the workshop is only £69.00 + VAT including all the above bonuses.

We can also provide In-house training for your team and our fees depend upon location and numbers attending.

To book call us on 01256 345 556, or click here

 

Testimonials

“have had the pleasure of working with Steve at The Prudent Marketer and have been enormously impressed with his knowledge and attention to detail. His considerable skills have allowed my business to take full advantage of the most up to date marketing techniques and in a short time he has completely and positively altered my perception of how to best communicate with my existing Clients and target market. I would have no hesitation in recommending Steve Mills to those wanting to significantly move their businesses forward”.

Neil Hagerty – BPMS Limited

I thoroughly enjoyed the workshop.  It was packed full of relevant, up-to-date content, covering a variety of marketing techniques that all delegates on the course could use and optimise within their organisations.  The workshop was well-structured with Steve continuously asking for our opinion, sparking countless discussions. I found it very engaging and interactive.  The environment was very relaxed,  and I felt comfortable asking questions (however silly they were)! Finally, Steve provided great resources to take away from the session.  I am looking forward to the next one!

Maisie Cole – K3 Consultancy and Training Services

Went on a fantastic course yesterday with Steve Mills – The Prudent Marketing Company. Many thanks for a concise, yet truly valuable morning – highly recommended.

“I attended a marketing seminar given by Steve Mills The Prudent Marketer yesterday and I thoroughly recommend you check out what he has to offer.  It’s a must if you’re a SME.  I found Steve’s seminar a real eye-opener. Well done and thank you Steve Mills – The Prudent Marketing Company .

Wilf Luck MFc Matrix Management Systems 

I have this morning read the Marketing Audit you produced for us in detail.  Outstanding work Steve.  You have done wonderful work in outlining the significant opportunities we have.

We have got in better shape structurally with Dan taking responsibility for New Biz inc Tele sales.

Thanks again Steve.

Brian Dunne -Managing Director – SVM Europe

I have been putting into practice what I learnt from your internet day and have found I have got the House on to Page 1 on Google under a certain number of search terms which as you can imagine made my day.
I must just say it was a brilliant day and I got a lot out of it and found it fascinating.  I am going to register for your newsletter and you never know one day Langar Hall Hotel may call for another Prudent Marketeer day for Charlotte and I to attend.
Robert Brackenbury – Home PierPoint Wedding Venue

LinkedIn Changes That You Need To Know About This Year

What Changes Has LinkedIn Made For Users?

 LinkedIn is currently the world’s biggest professional networking platform, so it’s not a major surprise that to keep things running smoothly, the company has made a few adjustments to improve its user experience. The redesign of the site comes after the upgrade of its app. The desktop tweaks are focused on making the crossover between the two platforms more similar in the hope that users will spend more time each day on the site – only 25% of the platform’s 450 million users used it monthly.

The new interface (UI) boasts an updated color scheme, a shift from black to a dark teal. The menu bar at the top of the page is slightly thinner, mirroring the mobile app. Listed below are all changes you can expect to see; any features and areas not mentioned remain as they were before the recent upgrade.

Aside from the ads on the right-hand side of the page, all the usual features are on the main page with the option to share an update, photo or article at the top of the page. What might confuse a few people, particularly any newcomers, is the “publish” option is just below that, which gives you direct access to the publishing feature.

The profile rank feature seems to have disappeared since the update; perhaps it will return in time. In the meantime, be selective and test out your results. Your profile views and headline are shown directly under your photo. The timeline is the only new feature added to the homepage and looks similar to a Facebook feed with a count of how many people have read your latest post.

Your Profile

The bedrock of LinkedIn is now accessible via the “Me” icon in the menu bar and is depicted by a tiny snapshot of your profile picture. Your photo is now circular so you might have to try a few different sizes to get a good fit. It appears that most people are doing best with dimensions in the 1800-by-300 pixel range, rather than the 1536-by-738 size LinkedIn suggests uploading.

To see more than just your summary, people now have to click the “more” button, so it’s crucial you make those first two lines count. The only real downside about the new profile section is that you can no longer reorder the different parts of your profile.

Other People’s Profiles

All the contact info for others’ profiles is now displayed on the far right-hand side along with website URLs. The options for sharing, removing, blocking, reporting, unfollowing and sending a request are all visible on the top right if you press the three little dots next to the centered profile picture.

The old “in common” feature is now called “highlights,” making it easily accessible, while just below that you see others’ posts.

My Network

When you used to click on “My Network” you were met with “Connections,” “Add Contacts,” “Alumni” and “People You May Know.” The new version takes you straight to your invitations and people you may know instead; click “see all” for the rest of your connections and keep in mind that the announcements feature has moved to your notification area. We’ve lost the “Alumni” search option, but you can get around this by searching for the school in the search bar.

Notifications

The notifications feature is new and improved, now with its own separate page; reach it by going to the top menu and clicking on the bell icon (this was previously a flag icon). This layout makes it easier to track engagement and respond, you’ll still receive all the notifications you did previously.

These changes to the platform are more cosmetic than technical and only time will tell if they enhance the site long term. For newcomers and those who don’t use the advanced features, the changes are certainly worth it. For more experienced users, it doesn’t offer much in terms of newness yet. However, it’s still early days for potentially larger changes, as Microsoft only acquired LinkedIn in December.

Shocking Facts about LinkedIn

Shocking Facts about LinkedIn

  • Two new users join LinkedIn every second.
  • Unique visiting members grew 16% to an average of 97 million per month.
  • LinkedIn has a reach into 200 countries and territories.
  • 1 out of 3 professionals on the planet has a LinkedIn profile.
  • Out of 380 million users, 75% of new sign-ups are from outside the U.S.
  • Listing skills boosts your profile views by 13X.
  • LinkedIn profiles are 11X more likely to be viewed if it includes a photo.
  • LinkedIn reported 55 cents per share earnings and a 33% advanced revenue of $712 million.
  • LinkedIn found that employees are 70% more likely to engage with a brand’s company updates.
  • 8.33% of Americans use LinkedIn while they are on the job.
  • 13% of millennials use LinkedIn.
  • Total number of long form posts written on LinkedIn to date are 3 million.
  • The number of long form posts per week increased to more than 130,000, and there are more than 1 million unique members publishing long form content on their sites, a scale that we believe is unprecedented in the history of professional publishing.
  • 39% of LinkedIn users have paid premium accounts.
  • LinkedIn reports that more than 3 million companies have created Company Pages.
  • LinkedIn generates social media’s highest lead conversion rate which is 2.74% higher than Facebook (0.77%) and Twitter (0.69%).
  • Over 25 million profiles are viewed on LinkedIn daily.
  • 42% of LinkedIn users update their profiles regularly.
  • 35% of LinkedIn users access the site daily.
  • 1 in 20 profiles belongs to recruiters.
  • 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months)
  • The average number of connections on LinkedIn is 930.
  • 41% of millionaires use LinkedIn.
  • LinkedIn has established that updates that contain links to more content get up to 45% higher follower engagement than updates without.
  • Posting images has been shown to result in a 98% higher comment rate.

Improving my LinkedIn Profile

LinkedIn Training

What I Did to Increase LinkedIn Profile Views

1) Amended my title.

Time: 1 minute.

When I looked at people similar to me, I saw a list that was heavily concentrated with Managing Director titles. I modified my title from the Managing Director to the highly more searchable “Marketing Advice and Training.”

2) Inserted keywords into my Name field.

Time: 1 minute.

Admittedly, it looks a little weird when people do this, but since Keywords was a clogged path to my profile, I thought that I would try. I added “Marketing Advice and Training” after my name, surfacing those keywords to the highest level of my profile.

3) Added keywords to my Professional Headline.

Time: 2 minutes.

I replaced the company names with the functions I perform, specifically, “Marketing Advice and Training.”

4) Optimized my Summary.

Time: 10 minutes.

Before this exercise, my summary contained a list of how I help business owners. But who’s searching for the terms I was using on LinkedIn? Nobody. So I spent a little time and re-wrote this section using keywords. (LinkedIn helps you to do this.)

5) Expanded my Skills entries.

Time: 3 minutes.

I gave this section a thorough refresh, hitting LinkedIn’s 50 skill limit.

6) Syndicated blog posts.

Time: 7 minutes.

I adapted one blog post that I’d written for my website and it got over 5,000 views.

7) Changed Profile Viewing Setting from ‘Anonymous’ to ‘Public.’

Time: 1 minute.

To improve reciprocal visits, now when I visit a profile, that member can see that it was me who visited them. Maybe some will visit me in return.

8) Added my LinkedIn account to my email signature & Twitter profile.

Time: 2 minutes.

Another minor change – While I was in profile clean-up mode, I edited descriptions of past jobs to adhere to the action/results format.

The Results

Given the minor time investment of just under half an hour, I wasn’t sure what sort of results I could expect. I basically was trying to Raise my Game and get more views. Well, small changes have made a big difference!

In the 30 days prior to the optimisation project, my profile had been viewed  930 times.  Following the exercise, my profile received 1,566 views over the same period of time and this was over the Christmas period!

I also moved to No.1 in the rankings on LinkedIn for people like me, which was an increase of 4%.  My profile was shared 56 times and I was endorsed 122 times and even better, my posts were share by 268 people.  Let’s estimate that these 268 people each had and average of 350 contacts.  That means that my posts were shared with 93,800 people.

Not bad for 30mins work!  Want to win more business from LinkedIn?  Click on the button below…









 

LinkedIn Webinar Training

We are getting ready to launch the new 8 week LinkedIn webinar programme.  It starts on 9th September at 4.30pm and is held each Thursday until 5.15pm.

For further details go to LinkedIn Webinar Training.

LinkedIn Training Nottingham

Steve Mills - linkedIn TrainingNew date for my next Nottingham workshop has just been released.  The workshop will be held on 5th March 2014.  So, if you are interested in learning to make 100k+ from LinkedIn in 2014, then click LinkedIn Training for further details.

Marketing Training Berkshire

How can you learn prudent marketing?

Bracknell Enterprise and Innovation Hub together with Steve Mills, are hosting a Marketing without Money seminar.

Steve is the founder of ‘The Marketing without Money System’, ‘The LinkedIn Academy’ and the author of four marketing books.


The seminar is being held here on Tuesday 23rd April 2013, from 9am to 12.30pm.During the seminar Steve will be covering:

  • A strategy for creating multiple streams of income
  • How to grow your business for free, using a Sales Map
  • Winning business from LinkedIn
  • How to dominate the first page of Google for no cost
  • How to double your websites traffic without a budget
  • How to convert 20% more leads into sales and what this could mean for your business
  • Getting the most out of your current clients
  • How to double to size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest lead generation mistakes most small businesses make
  • How to convert 20% more leads into sales and what this could mean for your business
  • Getting the most out of your current clients How to double to size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest lead generation mistakes most small businesses make

How to book

Seminar numbers are limited due to the size of the room. So bookings are taken on a first come, first served basis. The cost of attending this workshop is only £27 + VAT. Your return on investment from this could easily be over 1,000%.

To book, click Register Now above or go to Marketing Training Berkshire.

Internet Marketing Training | Just not good enough

In 2013 getting ‘Internet Marketing fit’ is not a should, it is a must.  Let’s face it, more and more business is being done on-line and you need to be part of it.

You simply can’t afford to run your business using out of date ‘Industrial Age’ Marketing.  You must move forward into the‘Socialisation Age’.   You must embrace and develop the use of the many Internet Marketing without Money strategies that are available.  Sticking your ‘head in the sand’ and saying “I don’t understand the internet” is not good enough.

How to grow your business by using AdWords

How to use Google Pay Per Click Advertising to Drive Traffic to your Website

Join us for this free Webinar on February 26

This is a free introductory webinar.  During the webinar Steve Mills (The Prudent Marketer) will discuss how to drive more traffic to your website using Google Pay Per Click Advertising. 

Title:    How to drive traffic to your website using PPC Advertising

Date:    Tuesday, February 26, 2013

Time:    7:00 PM – 8:00 PM GMT

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Mac®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet
Space is limited.
Reserve your Webinar seat now at:

https://www3.gotomeeting.com/register/324473110

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