Posts Tagged ‘social media’

How does social media help you win business?

How does social media help you win business?

 

Social media, there’s no way you haven’t heard of it yet. Over the past few years, social media platforms have changed not only the internet, but also the world. With daily users from all over the globe, there’s a big chance for you and for every business owner, practically for everyone out there, to show his products and strategies to such a big community. I already bet your rival companies are already using social media to promote their businesses, so why don’t you also seize the opportunity to take yours to the next level ?

What is social media marketing ?

Social media marketing is, for those who have still not heard of it yet or have still not understood what it really is, is a digital marketing strategy that small and big business owners use to build and promote their brand to a worldwide community.

How does social media help grow and win business?

Through his online presence, any business owner can develop his brand, even from scratch. Here are 4 main things social media marketing allows you to do !

  1. Showcase your brand.

There is not only one platform on which you can plan your marketing strategy. In fact, there are many social media tools that ensure this mission. So, through your presence here and there, you are showing off your brand to people out there, showing them the products you sell, the services you offer, pretty much everything your business consists of. And the more you are active, the more people’s knowledge about your business will grow. Therefore, potential clients will recognise you at a worldwide scale.

  1. Develop a loyal community.

Social media gives you as a business owner, various platforms with different kinds of customers. So, if you want to share your products in a B2B platform, where people are mainly logging in to look for business opportunities and hot product deals, you can use Twitter or LinkedIn, where millions of professionals spend hours every month chasing products. Or, if you want a more global, more thourough community, you can use facebook, third largest international gathering after China and India with a population of over a billion people, instagram, pinterest ,and many other platforms where people themselves will share your product with friends and relatives until you reach a BIG client base starting from a few ones, or even from scratch.

  1. Improve customer service.

Social media platforms are like heaven for every business owner. Why is it so ? Every customer online will share his experience, at least some of them will, and will reach out to you in these platforms whenever he needs anything, or finds something not perfectly working, or has a suggestion for you to improve the business. Therefore, these platforms ensure the fast contact and trust building between you and your customers, stregthening your relations with them, and allowing you meanwhile to know what they do really want, and what they don’t.

  1. Cut marketing costs.

Save your self the money, time and effort of making all those traditional marketing compaigns on press and Tv ! Especially if you are running a small business, this would be very expensive and hard for you to manage. While these traditional methods can lead to good results with tons of money spent on them, social media platforms offer you free to little cost options that can lead to even greater results. In fact, you can just run pages that share your relevant and attracting content, so that people see it and share it with their people. Or for more effective results, you can run an ad compaign that you need to know how to set in order to reach a specefic range of people interested in your business niche, for much less than what a Tv ad could cost you !

To sum up, every business owner should immediately use social media marketing strategies to show off his business to people with little to no cost , developping therefore a loyal client base for his product. Lots of people are doing it, so WHY DON’T YOU ?  The opportunity is still available for EVERYBODY to seize it ! Call 01256 242272!

How to reduce time and increase sales on Social Media

How to reduce time and increase sales on Social Media

 

 

Our NEW Social Media Done For You Website!

Check it out here!

www.prudentsocialmedia.co.uk

Free Webinars not to be missed!!

1.  An Introduction to Prudent Marketing

free marketing webinar for small business owners who want to improve the performance of their marketing time and money.

  1. How do you market your business more prudently?
  2. How do you reduce cost?
  3. How do you increase leads and stop marketing that does not work?
  4. How to improve the effectiveness of your own marketing?
  5. How to improve the return on investment from each marketing £ that you spend.

These are just some of the things that I will be covering in the 45min webinar.

To book simply register in advance for this webinar:

https://zoom.us/webinar/register/223db6a31cd27768d746f627e8486654

After registering, you will receive a confirmation email containing information about joining the webinar.

Date/Time

Date(s) – 07/09/2017
10:00 am – 11:00 am

 

2.  How to reduce time and increase sales from social media

In this one hour free webinar, you will learn how to reduce the time you take to implement your Social Media Marketing, whilst increasing sales using The Prudent Marketers Social Media Tool.

You will also learn how to:

  1. Measure the results of your Social Media Marketing
  2. Access ideas and stories from Google
  3. Share videos on YouTube quickly and easily to your Social Media contacts
  4. Programme content into your Social Media in advance so that you can relax when you are not working in the knowledge that your social media is working for you 24/7.
  5. Use our bulk uploader to post out your Social Media messages multiple times
  6. Use the visual composer to easily create branded and high-quality images to make you stand out from your competition.

The webinar is free and is being on Wednesday 20th September 2017 at 10am and will last for approximately 1 hour.

To book your free place click here.

For further details regarding our Social Media Managment Service and use of our social media tool click here.

Date/Time
Date(s) – 20/09/2017
10:00 am – 11:00 am

Free Webinar – How to reduce time and increase sales from social media

Free Webinar – How to reduce time and increase sales from social media

In this one hour free webinar, you will learn how to reduce the time you take to implement your Social Media Marketing, whilst increasing sales using The Prudent Marketers Social Media Tool.

You will also learn how to:

  1. Measure the results of your Social Media Marketing
  2. Access ideas and stories from Google
  3. Share videos on YouTube quickly and easily to your Social Media contacts
  4. Programme content into your Social Media in advance so that you can relax when you are not working in the knowledge that your social media is working for you 24/7.
  5. Use our bulk uploader to post out your Social Media messages multiple times
  6. Use the visual composer to easily create branded and high-quality images to make you stand out from your competition.

The webinar is free and is being on Wednesday 20th September 2017 at 10am and will last for approximately 1 hour.

To book your free place click here.

For further details regarding our Social Media Managment Service and use of our social media tool click here.

Date/Time
Date(s) – 20/09/2017
10:00 am – 11:00 am

Free Social Media Management Tool

Free Social Media Management Tool

The LinkedIn Academy in association with the Prudent Marketing Company would like to offer you a Free Social Media Management Tool. This great tool has been specifically designed for SME’s to manage their day to day Social Media.

Introducing The Prudent Social Media Portal

Schedule Social Media professionally and in advance!

  • Save hours of time on your social networks
  • Increase your engagement, likes and success
  • Easily find and post relevant content & videos
  • Schedule days or weeks of content in minutes
  • Manage your social networks in one place
  • and more!

Use of our portal includes:

  • Bulk upload post scheduler – Schedule 100’s of posts to go out over a time period at a push of a button!
  • Reporting – Discover your stats easily and quickly! Find out what is working and what isn’t!
  • Content Streams – Find new content with ease and schedule to go to your network in seconds!
  • Visual Composer – Create great looking images/adverts using the visual composer!
  • All this and it’s super easy to use with a simple design and layout.

Create your FREE account Here!

Our Pro version is only £15 per month, with no tie-in!

Social media and libel

Social media and libel

Great advice from BBC News…

Using social media – such as social networking sites Facebook and Twitter – can be a great way to interact and communicate with others. But it’s worth remembering that we’re potentially sharing our thoughts and views with the whole world.

Even if you’ve secured your account so that only a select few can view it, there’s always a risk that something you share could be reposted elsewhere.

And if what you share on social media sites is ‘defamatory’ (meaning that it could be damaging to someone’s reputation), then you could land yourself in hot water, legally speaking…

Think before you post

Consider the following scenario and think about the possible consequences.

You’re watching a TV show and a famous guest is being really obnoxious. You grab your phone and tweet some very cutting remarks about that person.

In the eyes of the law, you’re allowed to express honestly-held opinions. However, if your comments go beyond cutting remarks and become serious allegations, then you could face legal repercussions – especially if what you are saying is based on unfounded claims.

The legal viewpoint

An online comment, such as a tweet, is potentially libellous in England and Wales if it damages someone’s reputation “in the estimation of right-thinking members of society”. It can do this by exposing them to “hatred, ridicule or contempt”.

It is a civil offence (rather than a criminal one) so you won’t go to prison, but you could end up with a large damages bill. These rules also apply to a ‘retweet’ – which is when you share or forward someone else’s message on Twitter.

You may not have made the original allegation, but retweeting it could be seen as an endorsement. You could be accused of making a defamatory statement, and you could be sued.

You can also be sued even if you do not name a person in a defamatory statement. Basically, if the person you are talking about can be identified from what you have said, then you can be sued.

Scotland has a different legal system to England and Wales, but the same principles broadly apply when it comes to defamation.

Word of warning

In a court of law it would be down to you to prove that what you’ve said is true or to use one of the other defences to defamation, such as truth (ie what you can prove to be true) and honest opinion.

And don’t think that if you delete a defamatory post then you can’t be sued – you can. The length of time it is visible could affect the amount of damages you would have to pay, but just because you’ve deleted it doesn’t mean others haven’t already reposted it. Once it’s out there, you can’t always take it back.

Any material published in the UK – including online content – is subject to defamation, privacy and contempt laws and could even be a racism or terrorism offence.

So if you’re a national newspaper editor, a bedroom blogger or just a quick-fire tweeter, you do need to think before you post. The only way to be completely safe is to avoid posting gossip unless you know for a fact that it is true.

Glossary

Libellous Defamatory comment (‘defamatory’ means damaging to someone’s reputation) in ‘permanent’ form, ie written or broadcast.

Try our Social Media Management Tool for Free! Click Here! 

Social Media Content Statistics

Social Media Content Statistics

1. Tweets with images receive 18% more clicks than tweets without images.

2. 100 million food and 146 fashion boards exist on Pinterest.

3. On LinkedIn, 98% of posts with images receive more comments and posts with links have a 200% higher engagement rate.

4. There are about 81 million fake Facebook accounts and about 5% of twitter accounts are bogus.

5. 100 million hours of video content are watched on Facebook daily.

6. More than 1 million LinkedIn users have published long-form content, with 160,000 long-form posts being published weekly.  and over 19.7 million SlideShare presentations have been uploaded to the platform.

7. 88% of businesses with more than 100 employees use twitter for marketing purposes.

8. The user-submitted YouTube video with the most views is “Charlie bit my finger” with over 845 million views.

9. Pizza is the most widely instagrammed food, directly ahead of steak and sushi.

10. Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone.

Try our Social Media Management Tool for free! Click Here!

Social Media Training Hampshire

Social Media Training Hampshire

Here are our next Social Media Training Events!

1. LinkedIn Training Workshop – Wednesday 5th July 2017 – 9am to 1pm

Learn how to GET TRAFFIC TO YOUR WEBSITE – GROW YOUR NETWORK – BUILD RELATIONSHIPS – CREATE SALES – MARKET TO THE MASSES

Click here for more info! 

2. Youtube Training Workshop – Thursday 20th July 2017 – 9.30am to 4.30pm

The second biggest search engine in the world is YouTube and it had just hit one trillion viewings, so you need to know how to use it effectively to grow your business.

Click here for more info!

3. Business Growth Seminar – Raising money for the Manchester victims. Wednesday 28th June – 9.00am till 12.00pm

Is 2017 the time for you to change?  Winning business on-line is essential in 2017 and beyond.  I would like to invite you to learn how to do just that, with me Steve Mills.  I am the founder of ‘The Prudent Marketing Academy’, ‘The LinkedIn Academy’ and the author of four marketing books.

Click here for more info!

The Prudent Marketer Social Media Support Service

The Prudent Marketer Social Media Support Service

Taking the time, effort and stress out of your company social media!

We can manage your social media platforms for you, giving you the online presence your business needs and creating much need leads for you.

We offer 3 levels of Social Media Support.  You can choose to sign up to use our Social Media Portal which makes Social Media so much easier or you, or we can do your Social Media for you!

We have been supporting businesses with their social media for over a decade now and have had some fantastic results. We also win a huge amount of our own business from Social Media.

CLICK HERE to view our 3 levels of social media support!

 

Here are some Social Media statistics for you to consider:

  • 2.8 billion people were using Social Media by the end of 2016, up 21% from 2015.
  • Social media use on mobile increased by 30 percent year-over-year in 2016, surpassing 2.5 billion users globally (91% of all Social Media users).
  • In the U.K., 77% of people have a social media account.
  • Facebook has 1.65 billion monthly active users and 1.09 billion daily active users, on average.
  • Twitter has 310 million monthly active users.
  • Of those, 83% are active users on mobile.
  • Every second, 6,000 Tweets are sent.
  • Over 100 million GIFs were shared on Twitter in 2015.
  • LinkedIn has over 450 million users in more than 200 countries and over 21 million people in the UK are on LinkedIn.
  • Of those, there are 100 million active monthly users and more than 128 million users in the U.S.
  • Users are signing up at a rate of more than two new members per second on LinkedIn alone.
  • One in every three professionals in the world is on LinkedIn.