Posts Tagged ‘social media training berkshire’

LinkedIn Changes That You Need To Know About This Year

What Changes Has LinkedIn Made For Users?

 LinkedIn is currently the world’s biggest professional networking platform, so it’s not a major surprise that to keep things running smoothly, the company has made a few adjustments to improve its user experience. The redesign of the site comes after the upgrade of its app. The desktop tweaks are focused on making the crossover between the two platforms more similar in the hope that users will spend more time each day on the site – only 25% of the platform’s 450 million users used it monthly.

The new interface (UI) boasts an updated color scheme, a shift from black to a dark teal. The menu bar at the top of the page is slightly thinner, mirroring the mobile app. Listed below are all changes you can expect to see; any features and areas not mentioned remain as they were before the recent upgrade.

Aside from the ads on the right-hand side of the page, all the usual features are on the main page with the option to share an update, photo or article at the top of the page. What might confuse a few people, particularly any newcomers, is the “publish” option is just below that, which gives you direct access to the publishing feature.

The profile rank feature seems to have disappeared since the update; perhaps it will return in time. In the meantime, be selective and test out your results. Your profile views and headline are shown directly under your photo. The timeline is the only new feature added to the homepage and looks similar to a Facebook feed with a count of how many people have read your latest post.

Your Profile

The bedrock of LinkedIn is now accessible via the “Me” icon in the menu bar and is depicted by a tiny snapshot of your profile picture. Your photo is now circular so you might have to try a few different sizes to get a good fit. It appears that most people are doing best with dimensions in the 1800-by-300 pixel range, rather than the 1536-by-738 size LinkedIn suggests uploading.

To see more than just your summary, people now have to click the “more” button, so it’s crucial you make those first two lines count. The only real downside about the new profile section is that you can no longer reorder the different parts of your profile.

Other People’s Profiles

All the contact info for others’ profiles is now displayed on the far right-hand side along with website URLs. The options for sharing, removing, blocking, reporting, unfollowing and sending a request are all visible on the top right if you press the three little dots next to the centered profile picture.

The old “in common” feature is now called “highlights,” making it easily accessible, while just below that you see others’ posts.

My Network

When you used to click on “My Network” you were met with “Connections,” “Add Contacts,” “Alumni” and “People You May Know.” The new version takes you straight to your invitations and people you may know instead; click “see all” for the rest of your connections and keep in mind that the announcements feature has moved to your notification area. We’ve lost the “Alumni” search option, but you can get around this by searching for the school in the search bar.

Notifications

The notifications feature is new and improved, now with its own separate page; reach it by going to the top menu and clicking on the bell icon (this was previously a flag icon). This layout makes it easier to track engagement and respond, you’ll still receive all the notifications you did previously.

These changes to the platform are more cosmetic than technical and only time will tell if they enhance the site long term. For newcomers and those who don’t use the advanced features, the changes are certainly worth it. For more experienced users, it doesn’t offer much in terms of newness yet. However, it’s still early days for potentially larger changes, as Microsoft only acquired LinkedIn in December.

Social Media Tools for Business that you can’t afford not to use!

Video Social Media tools

One of the Social Media Tools for Business That You Can’t Afford Not to Use. 

Videos are one of the most useful and often neglected social media tools for business. It attracts a lot of interest due to its highly visual nature not to mention engaging content that leads to a lot of discussions online.

A prime example of the effectiveness of videos is through YouTube. There are so many videos uploaded to the site across all niches, and a user can easily get lost among the sea of videos hosted on the site. When users like a video they see, they will immediately share this with their friends, who in turn will share the video with their network if they see value or appreciate the content of the video. With the right content and presentation, a video can quickly go viral these days!

Another upside of using videos as one of your social media tools for business is its appeal to people who do not like to read. People who’d rather watch videos can search for tutorials online or find books turned to movies and even videos on their worst or favourite school subjects. Watching the videos will make it easier for anybody including learning about anything.

These are just some of the reasons why it is imperative for any company and business to include videos in their arsenal of social media tools for business!

Although it sounds simple to create a video and upload it to YouTube or on to any other video hosting sites, your need to keep a few things in mind in order to create effective marketing videos for your business.

How to maximise the use of videos to complement with your other social media tools for business:

  1. Make sure that you know your audience. Of course, you should know who you are creating a video for. You’re not creating a video for kids, or college kids, or the general public. You are creating a video with a specific target in mind.

For instance, your target market are mothers, then you should create a video that would appeal to mothers. This means you should have a few aspects in mind for you video such as decent characters, children or a family.

  1. Have a clear message in mind. Now that you have a target in mind, think about the message that you want to deliver. Do you want to encourage, inspire, teach or invite  them to a seminar perhaps. For the same group of mothers, you may want them to feel the stress in their family so  you can help them find a solution.

Make sure that your message is clear and relevant for your target audience.

  1. Have a set budget. Of course, you will need to spend for necessary resources in creating your video. You might even need to hire a professional video production company to help you create a more streamlined video which would be perfect for your business. Either way, you need to be clear with your budget. Tell the production company your budget so they know what they are working with.

Using social media tools for business is a must nowadays. If you want more information, you can follow The Prudent Marketerter.

LinkedIn Company pages

At last….
LinkedIn are sorting out our company pages

At long last LinkedIn are sorting out the company page. For a couple of years now I have been telling people that the company page is not very good and that sooner, or later LinkedIn will sort it out. Well the good news is that they are going to do so. 


What this means is that in the near future you will be able to design your own company page on LinkedIn and to use your own branding in order to make your company page look and feel like your website (just like you can do on Facebook). 


They are starting by allowing ‘big companies’ first access. Then opening it up to the rest of us soon. As soon as I know more, I will let you know. 


Can I ask you to me a favor? I ask based on my strong belief that – if you don’t ask you don’t get. 


Could you send this link out to your connections on LinkedIn. It is a connection to my forthcoming LinkedIn Workshop. I really appreciate you doing this for me and if I can ever return the favor, just ask!
 

Here is the link: 

http://thelinkedinacademy.com/linkedin-workshop/half-day-linkedin-workshops/
 

Thanks in anticipation.

A fact about YouTube

YouTube gets over 4 billion views every day.  No the ‘b’ was not a typo.  I did mean billion!  Are you using it to market your business?

LinkedIn Speaker | Steve Mills speaking in Witney

I am speaking at The Blue Boar, Witney (OX28 6BH) 7:30-9am on 21st August 2012.  There are usually 15-20+ people.  They are not a membership group so numbers vary.  There will be a range of different businesses that are regulars.  Just turn up!

Internet Marketing Training Berkshire

Just to let you know I am running my next DIY Internet Marketing Workshop at The Henley Management School on 3rd July.

Here is a link to further information - http://stevemillsmarketing.com/index.php?Id=132

Social Media Masterclass | What is your social media rating?

Where are you rated on Klout?  This website rates how influential you are on Social Media.  40+ is quite good!

Internet Marketing Workshop

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Social Media Marketing

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YouTube Marketing Training | Webinar

YouTube Marketing Webinar

Understand and utilise the key benefits of video for your business...

Following the launch of our YouTube half-day workshop last month, much of the feedback we received about this programme was that ‘this is great, but I don’t have the time’ so, just like we did with LinkedIn, we have created the YouTube Webinar Programme – Thirty minutes a week for six-weeks.

This programme is going to cover everything you need to know in order to market yourself on, and with, YouTube effectively – something that is fast becoming crucial in the modern marketplace.  
Do not miss out on the opportunity to get ahead of your competitors and connect with your consumers in this unique and crucial way. 

For more information on what will be covered in the Webinar Programme and to book, click this link

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