Posts Tagged ‘Linkedin workshop’

7 Reasons Why You Don’t Want To Miss Our LinkedIn Workshop…

Here are 7 reasons why you don’t want to miss our LinkedIn Workshop…

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

BOOK NOW!

My top 5 LinkedIn Marketing Tips

My top 5 LinkedIn Marketing Tips

To create 40% of your leads from LinkedIn

LinkedIn is without a doubt a website that can win you business.  I would go as far as to say that you are leaving a pot of gold, sitting on the table each and every month, by not Marketing your business properly on LinkedIn.

Here are my top 5 tips:

  1. Pick up the phone and call the people you know on LinkedIn.  They are your contacts, friends and business associates and so you MUST start to build those relationships.  So, call them, meet them, invite them to the Footie, Rugby, Golf, or other events
  2. Communicate with them through email, within LinkedIn, or better still get them out of LinkedIn and into your e-mail database
  3. Post our ideas and information on LinkedIn that positions you as an expert in what you do and do this several times per day.  You want to be the Key Person of Influence
  4. Make sure your personal and company profiles look great and are up to date
  5. Take a look at the targeting of the PPC Advertising.  It is worth looking into.

Need help with your LinkedIn Management? Click Here!

Shocking Facts about LinkedIn

Shocking Facts about LinkedIn

  • Two new users join LinkedIn every second.
  • Unique visiting members grew 16% to an average of 97 million per month.
  • LinkedIn has a reach into 200 countries and territories.
  • 1 out of 3 professionals on the planet has a LinkedIn profile.
  • Out of 380 million users, 75% of new sign-ups are from outside the U.S.
  • Listing skills boosts your profile views by 13X.
  • LinkedIn profiles are 11X more likely to be viewed if it includes a photo.
  • LinkedIn reported 55 cents per share earnings and a 33% advanced revenue of $712 million.
  • LinkedIn found that employees are 70% more likely to engage with a brand’s company updates.
  • 8.33% of Americans use LinkedIn while they are on the job.
  • 13% of millennials use LinkedIn.
  • Total number of long form posts written on LinkedIn to date are 3 million.
  • The number of long form posts per week increased to more than 130,000, and there are more than 1 million unique members publishing long form content on their sites, a scale that we believe is unprecedented in the history of professional publishing.
  • 39% of LinkedIn users have paid premium accounts.
  • LinkedIn reports that more than 3 million companies have created Company Pages.
  • LinkedIn generates social media’s highest lead conversion rate which is 2.74% higher than Facebook (0.77%) and Twitter (0.69%).
  • Over 25 million profiles are viewed on LinkedIn daily.
  • 42% of LinkedIn users update their profiles regularly.
  • 35% of LinkedIn users access the site daily.
  • 1 in 20 profiles belongs to recruiters.
  • 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months)
  • The average number of connections on LinkedIn is 930.
  • 41% of millionaires use LinkedIn.
  • LinkedIn has established that updates that contain links to more content get up to 45% higher follower engagement than updates without.
  • Posting images has been shown to result in a 98% higher comment rate.

Improving my LinkedIn Profile

LinkedIn Training

What I Did to Increase LinkedIn Profile Views

1) Amended my title.

Time: 1 minute.

When I looked at people similar to me, I saw a list that was heavily concentrated with Managing Director titles. I modified my title from the Managing Director to the highly more searchable “Marketing Advice and Training.”

2) Inserted keywords into my Name field.

Time: 1 minute.

Admittedly, it looks a little weird when people do this, but since Keywords was a clogged path to my profile, I thought that I would try. I added “Marketing Advice and Training” after my name, surfacing those keywords to the highest level of my profile.

3) Added keywords to my Professional Headline.

Time: 2 minutes.

I replaced the company names with the functions I perform, specifically, “Marketing Advice and Training.”

4) Optimized my Summary.

Time: 10 minutes.

Before this exercise, my summary contained a list of how I help business owners. But who’s searching for the terms I was using on LinkedIn? Nobody. So I spent a little time and re-wrote this section using keywords. (LinkedIn helps you to do this.)

5) Expanded my Skills entries.

Time: 3 minutes.

I gave this section a thorough refresh, hitting LinkedIn’s 50 skill limit.

6) Syndicated blog posts.

Time: 7 minutes.

I adapted one blog post that I’d written for my website and it got over 5,000 views.

7) Changed Profile Viewing Setting from ‘Anonymous’ to ‘Public.’

Time: 1 minute.

To improve reciprocal visits, now when I visit a profile, that member can see that it was me who visited them. Maybe some will visit me in return.

8) Added my LinkedIn account to my email signature & Twitter profile.

Time: 2 minutes.

Another minor change – While I was in profile clean-up mode, I edited descriptions of past jobs to adhere to the action/results format.

The Results

Given the minor time investment of just under half an hour, I wasn’t sure what sort of results I could expect. I basically was trying to Raise my Game and get more views. Well, small changes have made a big difference!

In the 30 days prior to the optimisation project, my profile had been viewed  930 times.  Following the exercise, my profile received 1,566 views over the same period of time and this was over the Christmas period!

I also moved to No.1 in the rankings on LinkedIn for people like me, which was an increase of 4%.  My profile was shared 56 times and I was endorsed 122 times and even better, my posts were share by 268 people.  Let’s estimate that these 268 people each had and average of 350 contacts.  That means that my posts were shared with 93,800 people.

Not bad for 30mins work!  Want to win more business from LinkedIn?  Click on the button below…









 

LinkedIn Training Nottingham

Steve Mills - linkedIn TrainingNew date for my next Nottingham workshop has just been released.  The workshop will be held on 5th March 2014.  So, if you are interested in learning to make 100k+ from LinkedIn in 2014, then click LinkedIn Training for further details.

LinkedIn Training in Manchester and Nottingham

LinkedIn Marketing Workshop

 

Steve Mills – The Prudent Marketing is brining his LinkedIn Training Academy to Manchester on 12th February and Nottingham on March 5th  2014.  For more details go to LinkedIn Training

Marketing Training Berkshire

How can you learn prudent marketing?

Bracknell Enterprise and Innovation Hub together with Steve Mills, are hosting a Marketing without Money seminar.

Steve is the founder of ‘The Marketing without Money System’, ‘The LinkedIn Academy’ and the author of four marketing books.


The seminar is being held here on Tuesday 23rd April 2013, from 9am to 12.30pm.During the seminar Steve will be covering:

  • A strategy for creating multiple streams of income
  • How to grow your business for free, using a Sales Map
  • Winning business from LinkedIn
  • How to dominate the first page of Google for no cost
  • How to double your websites traffic without a budget
  • How to convert 20% more leads into sales and what this could mean for your business
  • Getting the most out of your current clients
  • How to double to size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest lead generation mistakes most small businesses make
  • How to convert 20% more leads into sales and what this could mean for your business
  • Getting the most out of your current clients How to double to size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest lead generation mistakes most small businesses make

How to book

Seminar numbers are limited due to the size of the room. So bookings are taken on a first come, first served basis. The cost of attending this workshop is only £27 + VAT. Your return on investment from this could easily be over 1,000%.

To book, click Register Now above or go to Marketing Training Berkshire.

LinkedIn training for small business

What Frank Furness International Speaker on Sales and Technology says about Steve’s LinkedIn Training.

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LinkedIn Courses | Using the advanced search feature

Have you looked at the advanced search in the top right-hand corner? There are some really cool search tools here, including one which enables you to select a criteria and monitor new members. 

For example – I can search for accountants in London. Then as soon as a new accountant in London joins LinkedIn, I get an email me telling me that this new person has joined. 

I can then follow up this new member and hopefully win business from them.

Steve speaking at Chartered Institute of Marketing Event

It is great to be asked to speak again at the CiM Event in Hull on 9th October at 6pm.  To book go to LinkedIn Training

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