Posts Tagged ‘linkedin training london’

LinkedIn Training on the 24th May is now SOLD OUT.

Our LinkedIn Training on the 24th May is now SOLD OUT! But never fear we have put a new date in the diary!

Our next LinkedIn Training Workshop is on Wednesday 5th July! AND still only £69 + VAT!

What you will learn:  

  1. The 3 steps to turn those followers into paying customers
  2. The 4 things needed for a successful LinkedIn strategy
  3. How you can stand out from your competitors
  4. Why businesses fail with LinkedIn – and how to avoid these mistakes
  5. How to use LinkedIn For less than 30 mins per day – and create an on-going stream of leads
  6. How to deliver a tangible and reliable ROI
  7. Growing your database on LinkedIn through effective list building
  8. Using the power of LinkedIn to get onto the first page on Google
  9. Using groups to grow your business and to contact 100,000?s of targeted business people
  10. Using LinkedIn PPC advertising to drive highly targeted traffic to your website
  11. Communicating your message and getting people to pick up the phone, or visit your website through effective posts
  12. Getting recommended by lots of people.

 To avoid disappointment book now! 


What others say:

I thoroughly enjoyed the workshop.  It was packed full of relevant, up-to-date content, covering a variety of marketing techniques that all delegates on the course could use and optimise within their organisations.  The workshop was well-structured with Steve continuously asking for our opinion, sparking countless discussions. I found it very engaging and interactive.  The environment was very relaxed,  and I felt comfortable asking questions (however silly they were)! Finally, Steve provided great resources to take away from the session.  I am looking forward to the next one!

Maisie Cole – K3 Consultancy and Training Services


Went on a fantastic course yesterday with Steve Mills – The Prudent Marketing Company. Many thanks for a concise, yet truly valuable morning – highly recommended.


“I attended a marketing seminar given by Steve Mills The Prudent Marketer yesterday and I thoroughly recommend you check out what he has to offer.  It’s a must if you’re a SME.  I found Steve’s seminar a real eye-opener. Well done and thank you Steve Mills – The Prudent Marketing Company .

Wilf Luck MFc Matrix Management Systems 


Steve’s training uses simple, free, practical tactics, techniques, systems and skills.  He reinforces, coaches, delivers and helps you to convert new and existing business.

Marcus Cauchi of Sandler Training


“As a small charity it’s not easy competing with the big names on getting social media attention. Not only that, your online visibility is your calling card and a representation of your brand.

Steve made us understand how we could use social media to our benefit even more and, thanks to him, it’s now an integral part of how we communicate and get the message out.

Thanks Steve!”

Laura Witjens of Chief Executive Office of The National Gamete Donation Trust

Shocking Facts about LinkedIn

Shocking Facts about LinkedIn

  • Two new users join LinkedIn every second.
  • Unique visiting members grew 16% to an average of 97 million per month.
  • LinkedIn has a reach into 200 countries and territories.
  • 1 out of 3 professionals on the planet has a LinkedIn profile.
  • Out of 380 million users, 75% of new sign-ups are from outside the U.S.
  • Listing skills boosts your profile views by 13X.
  • LinkedIn profiles are 11X more likely to be viewed if it includes a photo.
  • LinkedIn reported 55 cents per share earnings and a 33% advanced revenue of $712 million.
  • LinkedIn found that employees are 70% more likely to engage with a brand’s company updates.
  • 8.33% of Americans use LinkedIn while they are on the job.
  • 13% of millennials use LinkedIn.
  • Total number of long form posts written on LinkedIn to date are 3 million.
  • The number of long form posts per week increased to more than 130,000, and there are more than 1 million unique members publishing long form content on their sites, a scale that we believe is unprecedented in the history of professional publishing.
  • 39% of LinkedIn users have paid premium accounts.
  • LinkedIn reports that more than 3 million companies have created Company Pages.
  • LinkedIn generates social media’s highest lead conversion rate which is 2.74% higher than Facebook (0.77%) and Twitter (0.69%).
  • Over 25 million profiles are viewed on LinkedIn daily.
  • 42% of LinkedIn users update their profiles regularly.
  • 35% of LinkedIn users access the site daily.
  • 1 in 20 profiles belongs to recruiters.
  • 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months)
  • The average number of connections on LinkedIn is 930.
  • 41% of millionaires use LinkedIn.
  • LinkedIn has established that updates that contain links to more content get up to 45% higher follower engagement than updates without.
  • Posting images has been shown to result in a 98% higher comment rate.

Portrait of a LinkedIn User: Will You Target This Demographic?

LinkedIn Marketing Workshop


LinkedIn is one of the world’s most popular social networks, with 238,000,000 current members, and new professional signing up every second of the day. But who is the average LinkedIn user? What kind of person utilises this website, and who will be reached when trying to generate leads using LinkedIn?

Steve Mills, the Prudent Marketer and expert on all things LinkedIn, says, “As far and away the world’s biggest network for professionals, LinkedIn is a great resource for those attempting to generate business leads and increase their sales. But before someone decides whether LinkedIn is the right option for their business, they must first establish the key demographic of those using LinkedIn. The average LinkedIn user is a very distinct individual, and represents a certain section of society. Business owners hoping to use LinkedIn to their company’s advantage must look at LinkedIn’s demographic and decide whether these are the individuals they want to target.”

One of the key elements defining LinkedIn users is their professional status. LinkedIn is not just a casual network for those who want to procrastinate and share amusing photos during the working day; executives from all 2013 Fortune 500 companies are members of the network, and 40% of those registered on the site earn more than $100k or £65k per year. 50% of users are also the business decision-makers for their company. LinkedIn is a very specific network, and those who want to market to executive decision-makers from some of the largest and most prestigious companies in the world would be well advised to learn how to use LinkedIn to their advantage.

LinkedIn is also a network where people want to engage on a regular basis. Rather than posting an update on Twitter every week or two, or changing a business’ Facebook status once a fortnight, the average LinkedIn user logs on regularly; 35% of respondents to a Lab42 survey said they used LinkedIn every day. 42% update their information regularly, and 61% of those polled said that LinkedIn was their primary form of networking. Those who want to use LinkedIn to improve sales and generate leads for their business should be prepared to put in the effort and make it part of their daily schedule, in order to become part of the professional community.

The site also has high user engagement rates; presumably because those who log into LinkedIn are serious about their work and their profession. Users are twice as likely to recommend brands they follow on the network, the site has a visit-to-lead conversion rate that is four times higher than other social networks, and users of LinkedIn are six times more likely to engage with marketing and product content than with jobs activity on the social network.

Buzzwords used to describe the average LinkedIn user sum up their demographic quite neatly: affluent, educated and influential. High-earning, leading industry figures populate LinkedIn densely; penetrating this unique network and using it to its fullest potential can unlock many doors for marketers and businesses.

For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit

About Steve Mills

Steve Mills helps clients to create more leads. Over the past 17 years, Steve has built a reputation for helping businesses to market themselves using his ‘Marketing without Money Formula’. Never one to take unnecessary risks for himself or his client, Steve is now known as The Prudent Marketer.

Steve established his reputation by training thousands of business people in how to market themselves without a budget. He has spoken to audiences all over the world and authored three highly successful marketing books as well as writing articles for many leading business magazines. He is the founder of The LinkedIn Training Academy which provides training, coaching and mentoring, through video, audio, workshops and webinars.

Social Media Masterclass | What is your social media rating?

Where are you rated on Klout?  This website rates how influential you are on Social Media.  40+ is quite good!

LinkedIn Training | How to use LinkedIn to grow your business

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Internet Marketing Workshop London

Places are going really well on my DIY Internet Marketing Workshop at Heathrow on 4th April.  Further details can be found at Internet Marketing Workshop London.

Internet Marketing Training London

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LinkedIn Marketing | Connection Stats


New stats on LinkedIn

11.7% of people have 1 – 50 connections

19.8% of people have 51 – 100 connections

20.1% of people have 101 – 200 connections

17.4% of people have 201 – 300 connections

12.4% of people have 301 – 499 connections

13.1% of people have 500 – 999 connections

3.7% of people have 1,000 – 2,999 connections

0.7% of people have 3,000 – 4,999 connections

0.7% of people have 5,000 – 9,999 connections

Only 50.5% people have completed their personal profile to the 100% level

LinkedIn Marketing | LinkedIn out pulls both Facebook and Twitter

Social Media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

LinkedIn’s conversion rate also outranked social media as a channel overall. In other words, of all the traffic that came to these business’ websites via social media, .98% of that traffic converted into leads, compared to LinkedIn’s 2.74%.

So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage?

People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn. Also, when someone visits LinkedIn, the person is most likely in a business-focused mindset, helping business’ content perform inherently better.

So what about B2C-focused businesses? Less content is generally posted to LinkedIn than to other social networks, which is probably because people almost exclusively post marketing-related content as opposed to their children’s photos or social “chatter.” This means there is less clutter on LinkedIn, making a person capable of consuming a higher percentage of the content that’s active on LinkedIn at any given time. In other words, a business’ marketing posts are more likely to be noticed on LinkedIn than somewhere else.

So what should you do when you find a specific social channel that’s a slam dunk for your business?

How to Leverage Your Business’ Top-Performing Social Network

1. Invest time and effort to grow that specific channel. The trick, however, will be trying to maintain a quality network as your community scales.

2. Post more of the targeted content that’s working. If you notice people are specifically really enjoying blog posts, webinars, or something else — keep offering it! How can you tell what content’s working? Monitor comments, likes, shares, and clicks.

3. Find more opportunities to post relevant CTAs. Can you sprinkle more lead generation opportunities throughout your social media updates? It’s quite a balancing act, but a solid mix of calls-to-action (CTAs) and other content is healthy.

4. Don’t take success for granted – keep learning. It’s easy to get comfortable when something is going well. Remember, there are always opportunities to improve. Keep testing, analyzing your data, and increasing results!

What type of conversion rates do you experience per network? Is the data similar to your own results?

Source –

LinkedIn Webinar | LinkedIn Training

LinkedIn Webinar Training

How to use LinkedIn to Grow your Business – 8 week Webinar Programme

Hopefully by now you are convinced that LinkedIn should be a key part of your marketing (if not click here and watch the video).

So the question then becomes – how can I use LinkedIn effectively to grow my business?


An even more important question for many people is – How can I find the time to get trained in how to use LinkedIn properly?  Time is such an important resource and travelling to and from a seminar is often not the best option.

This being the case, I am just about to launch an eight week Webinar based training programme.  Now I don’t know about you but the thought of spending hours on the phone on a webinar fill me with dread and so I limit each session to only 30mins (4 hours in total).

In this time I am going to not only teach you, but also show you what you need to do to market your business on LinkedIn.  The programme covers:

Week 1

  1. Your LinkedIn Marketing Plan
  2. Setting up an effective personal profile

Week 2

  1. Setting up a company profile
  2. Building your database

Week 3

  1. Keeping in touch with your target market
  2. Using groups to grow your business

Week 4

  1. Using LinkedIn for search engine optimisation

Week 5

  1. Getting recommended
  2. The paid for services

Week 6

  1. Email marketing
  2. Recruitment
  3. Linking your LinkedIn marketing with other Social Media

Week 7

  1. Using the many applications
  2. Your Social Media Policy

Week 8

  1. Putting your plan together
  2. Q&A
  3. Summary

The whole programme costs £97.00.  That is just £12.12 per week.  If you think about this in terms of return on investment (ROI) then signing up is a no brainer.  I have clients who have made £135,000, £55,000, £28,650 and one who made £58,000 from one meeting that they got from LinkedIn.
Having said that, using LinkedIn to grow your business is about taking action and this is why this webinar format is so good because you get trained every week and in between times you take the required actions.


In order to get you signed up I also want to offer you several bonuses:

Bonus 1 – When you sign up for the programme you get access to my 28 video on-line programme.  So if you forget anything, or you can’t make one week you can go to the members only website and learn from the videos.

Bonus 2 – I will give you two months membership of my Raise your Game Programme (a monthly Business Development CD programme)

Bonus 3 – I will send you a copy of my e-book ‘A Sales Force of Thousands’ (a book about referral marketing) 

The programme details

Day – Thursday

Time – 4.30pm to 5.00pm

Dates – 1st, 8th, 15th, 22nd, 29th March | 5th, 12th, 19th April

Investment – £97.00 + VAT

Value – Immense

To book click here