Posts Tagged ‘linkedin training berkshire’

22 Top Tips to Effectively Raise Your Profile on LinkedIn

22 Top Tips to Effectively Raise Your Profile on LinkedIn

 

Everything you need to know to make yourself look amazing, wow future connections, and grow your influence on LinkedIn.

A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.

Even though you’re busy, LinkedIn is one place you can’t forget. The more you put in, the more you’ll get out of it.

Here are 22 top tips to effectively boost your LinkedIn profile.

1. Must Do: Keep Your Profile Basics Updated!

Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn. It will reflect badly on you.

Here are two quick and easy areas you must check are up to date:

  • Professional Headline: The job of any headline is to entice people to click. At minimum, you can use your headline to highlight your current position and company (e.g., “Director of Inbound Marketing at ABCXYZ Corporation”), but you can and should go further. Highlight your expertise (e.g., “Content Marketing Strategist and Copywriter”) or awards, or showcase skills you want to turn up in searches (e.g., “Speaker, Trainer, Author, Consultant, Evangelist”). Tell everyone on LinkedIn who you are, what you do, and why you’re someone they need to connect with.
  • Location and Industry: Are your location and industry still accurate? If not, fix them now!

Doing these two simple things will help more people find you and help you find more relevant potential contacts.

2. Only Use Professional Photos

LinkedIn profiles that have a picture are 11 times more likely to be viewed. So if you’re still showing a silhouette, it’s time to make a change and reveal yourself.

However, some friendly advice:

Your LinkedIn photo shouldn’t be from 20 years ago. It shouldn’t look like it belongs on a dating site, stock photo site, or social network (e.g., Facebook or Instagram). And don’t feature your pet or significant other. Just. No.

LinkedIn is for professionals. Be one.

3. Brand Your Profile With a Background Photo

Does your LinkedIn profile look boring and average?

Give your profile page a bit more personality, or branding, with a visually appealing background image.

LinkedIn advises users to use an image (PNG, JPG, or GIF) with a resolution of 1400×425.

4. Write a Ridiculously Good Summary

This is where you really sell yourself to potential connections. Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership.

There has been much discussion about whether it’s best to write in first-person versus third-person narrative here. Ultimately, it doesn’t really matter either way–just stay consistent with whichever you choose. Don’t go back and forth between first person and third person as it’s confusing and signals a lack of attention to detail.

In summary of LinkedIn summaries: keep your ego in check, focus on the most relevant details about your career, avoid meaningless jargon, and ensure it’s easy to read.

5. Terminate Those Typos

Poor grammar, typos, and misspellings are a no-no.

Avoid typos at all costs.

6. Use Keywords With Intent

Words are so incredibly important, especially when search is a big part of the equation. Using the right keywords in your profile is the difference between being found and being invisible.

Identify the words you want to be found for when people use LinkedIn search and use those keywords in your headline, summary, and profile. Using the right keywords will expose you to more potential connections and opportunities.

7.  Neat Trick: Pick the “Other” Website Option

Under your Contact Info, LinkedIn gives you the option to link to a website or blog. But by default, the text that shows in your profile is the extremely dull “Blog” or “Website.” Anyone visiting your profile has no clue where they’ll end up if they click on that.

Want to use your actual brand or business name? You can! Here’s a simple little trick.

When editing the Websites area of your profile, select the “Other” option. Now you can add your own website title and URL.

8. Personalize Your LinkedIn Profile URL

When you created your LinkedIn profile, it had some ugly combination of letters, numbers, and backslashes that had no value for your personal branding. You don’t still have this, right?

If you do, it’s time to customize your public profile URL. For example, my customized URL is https://www.linkedin.com/in/larrykim. LinkedIn makes it simple to keep your profile consistent with your other social profiles.

9. Own Your Media

Visual content is only growing in importance.

Help your LinkedIn profile pop by adding documents, photos, videos, and presentations.

10. Add Shiny New Sections to Your Profile

LinkedIn lets you add several sections to give your profile more visual appeal and depth. You can add sections for posts, volunteering, languages, honors and awards, patents, causes you care about, and many more.

All of these sections open you up to more opportunities to make new connections.

11. Tidy Up Your Endorsements

People are going to endorse you for all sorts of skills–sometimes even skills you don’t actually have. But just because you’ve been endorsed for Fire Eating, Chewing Gum, or Showers (yes, these are all real “areas of expertise,” according to LinkedIn) doesn’t mean you have to show other LinkedIn users–unless, of course, fire eating plays a critical role in your professional life.

LinkedIn lets you remove any irrelevant skills and endorsements. You should avoid “lying” about your skill set, even if it is by omission.

12. Connect With People You Don’t Yet Know

One of the biggest mistakes people make on LinkedIn is failing to reach out to connect with people you want to know but don’t yet. That’s the whole point of networking–getting to know new people, not just established connections.

Building out your LinkedIn network has many benefits. You get in front of influencers. You get more endorsements. More people see your best content, share that content, and visit your website. And it’s great for personal branding.

Have you considered using LinkedIn more like Twitter? You should!

13. Personalize Invitations to Connect

“I’d like to add you to my professional network on LinkedIn.”

The default message LinkedIn provides is so dreadfully boring and impersonal.

When you invite someone to connect, make it more personal–mention where you met or a topic you discussed in a LinkedIn group, over email, or during a phone interview. This personal touch will increase the odds they’ll accept your request.

14. Publish Amazing Posts

LinkedIn posts offer another way to grow your influence, gain more visibility, and acquire new followers.

Your existing connections are notified whenever you publish. New people can discover your posts via search.

Always think about the audience you want to reach. Highlight your expertise and interests by posting awesome content. Just make sure your posts are appropriate for the 400 million business professionals who use LinkedIn.

15. Find and Join Groups

One way to start connecting with people you want to know is to join LinkedIn groups. Whether it’s a group run by a major publication, a group for people with certain job titles, or a group dedicated to a niche topic, there are millions of groups to choose from, so start searching to find groups that are right for you and join them.

Join discussions. Start interesting discussions. Don’t sell your product or service or promote yourself–sell your expertise! That will help build your personal brand.

16. Find People Through Search and Advanced Search

LinkedIn search is your gateway to future connections. Search for people by name, company, or skills.

But you can go much deeper.

LinkedIn’s advanced search helps you find people by job title, school, relationship, location, industry, current/past company, profile language, and nonprofit interests–with additional search options for Premium members.

17. Stalk Users Openly or Stealthily

Whenever you view someone’s profile, LinkedIn will share your name and headline. LinkedIn recommends this.

But sometimes you might want to be a bit stealthier before connecting. If this is the case, you’ll need to manage your privacy under Accounts & Settings.

LinkedIn offers a couple of less revealing options. You can reveal only that “Someone at ABCXYZ Corporation” or “Someone in the Online Media Industry” viewed the profile. But if that isn’t enough, then you can go totally private and users will be told only that a LinkedIn user viewed their profile.

18. Remember Where and When You Met What’s-His-Name

Once you’ve grown your network to thousands, it can be a bit daunting to remember every single person, or to stay in touch with a few important connections.

Luckily, LinkedIn makes this easy. In the Relationship section, in addition to telling you the date when you connected, LinkedIn allows you to write notes about your contact, including how you met, or set reminders to “check in” at intervals from a day to every year.

Don’t worry, these notes and reminders are only visible to you!

19. Build Extraordinary Business Relationships

When someone accepts your request to connect, don’t start pitching your service or product. This is a relationship killer.

Start slow. Comment on, share, or Like their posts.

LinkedIn even makes it super simple to stay in touch, telling you when contacts are celebrating work anniversaries or starting new jobs. Again, these are opportunities to Like or comment.

Build the relationship and trust before you start asking for favors!

20. Use (but Don’t Abuse) Status Updates

LinkedIn status updates are your chance to highlight some of your recent work, share an article or book you’ve read, promote your presence at a conference or event, or offer inspiration through a quote or saying.

Because LinkedIn is a business network, it’s best to use it during business hours. Keep active, but don’t go overboard.

Try to post an update at least once a day at minimum; aim for a maximum of three or four updates per day, as long as you’re sharing useful, relevant content. Every update is another opportunity to strengthen or forge a connection.

21. Be Positive

What you say reflects on you. Never post negative comments about someone’s post or a past employer.

Instead, pause and think if there’s a way you can rethink and rewrite in a constructive way–if you can’t, just hit the delete button and go do something else to shift focus.

22. Ask for Recommendations

So you haven’t received as many LinkedIn recommendations as you’d like? After all, it takes a bit of time and thought for someone to write a recommendation.

What can you do? Ask for them! LinkedIn makes is super easy, providing an “Ask to be recommended” link, where you can specify what you want to be recommended for, who you want to recommend you, and write a personal message.

Pick specific people. Don’t just randomly ask all your contacts if they can recommend you. Be selective.

Share details in your message to your connection. If there are specific skills you want your contacts to highlight in his or her recommendation, don’t be shy, tell them.

Another way to increase the likelihood that you’ll get a great recommendation: Give a great recommendation to someone you’ve worked with. This increases the odds that your contact will feel obligated to return the favor.

Bonus Tip: Export Your LinkedIn Connections

One last helpful tip: Remember to occasionally download your connections. After you’ve gone to all the trouble of building an amazing network, you don’t want to risk losing their contact info!

To do this, click on Connections, then Settings (the gear icon), and on the next page, under Advanced Settings, you’ll see a link to export your LinkedIn connections as a .CSV file.

Now you have a file containing your contacts’ first and last names, email addresses, job titles, and companies.

Summary

Now you know everything you need to do to refresh your LinkedIn profile. Make yourself look amazing, wow future connections, and grow your influence. It all starts with a killer profile.

What are you waiting for? Get updating now!

How to Win New Business Leads on LinkedIn

How to Win New Business Leads on LinkedIn

 

Learn how to GET TRAFFIC TO YOUR WEBSITE – GROW YOUR NETWORK – BUILD RELATIONSHIPS – CREATE SALES – MARKET TO THE MASSES

 

Wednesday 5th July 2017 – 9am to 1pm

 

Venue – Our offices at The Barn, Cranes Farmhouse, Cranes Road, Sherbourne St John, Hampshire, RG24 9LJ – ONLY £69 + VAT

 

How your business can use the world’s No1 Professional Social Media Website to create an abundance of leads for your business at no cost…

Most people are on LinkedIn, but for many, the fact is they don’t win much business from it because they don’t really know how to use LinkedIn to grow their business.  If this is you, or if you just want to improve the knowledge you have already got, then this practical half day LinkedIn Workshop is for you.  The workshop will teach you what you need to know in order to win new business from LinkedIn.

 

What you will learn:  

 

  1. The 3 steps to turn those followers into paying customers
  2. The 4 things needed for a successful LinkedIn strategy
  3. How you can stand out from your competitors
  4. Why businesses fail with LinkedIn – and how to avoid these mistakes
  5. How to use LinkedIn For less than 30 mins per day – and create an on-going stream of leads
  6. How to deliver a tangible and reliable ROI
  7. Growing your database on LinkedIn through effective list building
  8. Using the power of LinkedIn to get onto the first page on Google
  9. Using groups to grow your business and to contact 100,000?s of targeted business people
  10. Using LinkedIn PPC advertising to drive highly targeted traffic to your website
  11. Communicating your message and getting people to pick up the phone, or visit your website through effective posts
  12. Getting recommended by lots of people.

Bonuses

LinkedIn marketing trainingFREE Bonuses to the workshop everyone who attends gets:

  1. A months membership of the Steve Mills ‘Raise your Game’ Programme (£17.50)
  2. Lifetime membership of ‘The LinkedIn Academy’ (Priceless)
  3. A copy of the workbook LinkedIn 2.0 Made Easy 2.0 (£15.00)
  4. A one to one follow up call with Steve Mills.

Ticket price

The cost of the workshop is only £69.00 + VAT including all the above bonuses.

We can also provide In-house training for your team and our fees depend upon location and numbers attending.

To book call us on 01256 345 556, or click here

 

Testimonials

“have had the pleasure of working with Steve at The Prudent Marketer and have been enormously impressed with his knowledge and attention to detail. His considerable skills have allowed my business to take full advantage of the most up to date marketing techniques and in a short time he has completely and positively altered my perception of how to best communicate with my existing Clients and target market. I would have no hesitation in recommending Steve Mills to those wanting to significantly move their businesses forward”.

Neil Hagerty – BPMS Limited

I thoroughly enjoyed the workshop.  It was packed full of relevant, up-to-date content, covering a variety of marketing techniques that all delegates on the course could use and optimise within their organisations.  The workshop was well-structured with Steve continuously asking for our opinion, sparking countless discussions. I found it very engaging and interactive.  The environment was very relaxed,  and I felt comfortable asking questions (however silly they were)! Finally, Steve provided great resources to take away from the session.  I am looking forward to the next one!

Maisie Cole – K3 Consultancy and Training Services

Went on a fantastic course yesterday with Steve Mills – The Prudent Marketing Company. Many thanks for a concise, yet truly valuable morning – highly recommended.

“I attended a marketing seminar given by Steve Mills The Prudent Marketer yesterday and I thoroughly recommend you check out what he has to offer.  It’s a must if you’re a SME.  I found Steve’s seminar a real eye-opener. Well done and thank you Steve Mills – The Prudent Marketing Company .

Wilf Luck MFc Matrix Management Systems 

I have this morning read the Marketing Audit you produced for us in detail.  Outstanding work Steve.  You have done wonderful work in outlining the significant opportunities we have.

We have got in better shape structurally with Dan taking responsibility for New Biz inc Tele sales.

Thanks again Steve.

Brian Dunne -Managing Director – SVM Europe

I have been putting into practice what I learnt from your internet day and have found I have got the House on to Page 1 on Google under a certain number of search terms which as you can imagine made my day.
I must just say it was a brilliant day and I got a lot out of it and found it fascinating.  I am going to register for your newsletter and you never know one day Langar Hall Hotel may call for another Prudent Marketeer day for Charlotte and I to attend.
Robert Brackenbury – Home PierPoint Wedding Venue

LinkedIn Training on the 24th May is now SOLD OUT.

Our LinkedIn Training on the 24th May is now SOLD OUT! But never fear we have put a new date in the diary!

 
Our next LinkedIn Training Workshop is on Wednesday 5th July! AND still only £69 + VAT!

What you will learn:  

  1. The 3 steps to turn those followers into paying customers
  2. The 4 things needed for a successful LinkedIn strategy
  3. How you can stand out from your competitors
  4. Why businesses fail with LinkedIn – and how to avoid these mistakes
  5. How to use LinkedIn For less than 30 mins per day – and create an on-going stream of leads
  6. How to deliver a tangible and reliable ROI
  7. Growing your database on LinkedIn through effective list building
  8. Using the power of LinkedIn to get onto the first page on Google
  9. Using groups to grow your business and to contact 100,000?s of targeted business people
  10. Using LinkedIn PPC advertising to drive highly targeted traffic to your website
  11. Communicating your message and getting people to pick up the phone, or visit your website through effective posts
  12. Getting recommended by lots of people.

 To avoid disappointment book now! 

 

What others say:

I thoroughly enjoyed the workshop.  It was packed full of relevant, up-to-date content, covering a variety of marketing techniques that all delegates on the course could use and optimise within their organisations.  The workshop was well-structured with Steve continuously asking for our opinion, sparking countless discussions. I found it very engaging and interactive.  The environment was very relaxed,  and I felt comfortable asking questions (however silly they were)! Finally, Steve provided great resources to take away from the session.  I am looking forward to the next one!

Maisie Cole – K3 Consultancy and Training Services

 

Went on a fantastic course yesterday with Steve Mills – The Prudent Marketing Company. Many thanks for a concise, yet truly valuable morning – highly recommended.

 

“I attended a marketing seminar given by Steve Mills The Prudent Marketer yesterday and I thoroughly recommend you check out what he has to offer.  It’s a must if you’re a SME.  I found Steve’s seminar a real eye-opener. Well done and thank you Steve Mills – The Prudent Marketing Company .

Wilf Luck MFc Matrix Management Systems 

 

Steve’s training uses simple, free, practical tactics, techniques, systems and skills.  He reinforces, coaches, delivers and helps you to convert new and existing business.

Marcus Cauchi of Sandler Training

 

“As a small charity it’s not easy competing with the big names on getting social media attention. Not only that, your online visibility is your calling card and a representation of your brand.

Steve made us understand how we could use social media to our benefit even more and, thanks to him, it’s now an integral part of how we communicate and get the message out.

Thanks Steve!”

Laura Witjens of Chief Executive Office of The National Gamete Donation Trust

7 Reasons Why You Don’t Want To Miss Our LinkedIn Workshop…

Here are 7 reasons why you don’t want to miss our LinkedIn Workshop…

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

BOOK NOW!

Social Media Tools

LinkedIn Training

 

One of the Social Media Tools for Business That You Can’t Afford Not to Use

Videos are one of the most useful and often neglected social media tools for business. It attracts a lot of interest due to its highly visual nature not to mention engaging content that leads to a lot of discussions online.

A prime example of the effectiveness of videos is through YouTube. There are so many videos uploaded to the site across all niches, and a user can easily get lost among the sea of videos hosted on the site. When users like a video they see, they will immediately share this with their friends, who in turn will share the video with their network if they see value or appreciate the content of the video. With the right content and presentation, a video can quickly go viral these days!

Another upside of using videos as one of your social media tools for business is its appeal to people who do not like to read. People who’d rather watch videos can search for tutorials online or find books turned to movies and even videos on their worst or favourite school subjects. Watching the videos will make it easier for anybody including learning about anything.

These are just some of the reasons why it is imperative for any company and business to include videos in their arsenal of social media tools for business!

Although it sounds simple to create a video and upload it to YouTube or on to any other video hosting sites, your need to keep a few things in mind in order to create effective marketing videos for your business.

How to maximise the use of videos to complement with your other social media tools for business:

  1. Make sure that you know your audience. Of course, you should know who you are creating a video for. You’re not creating a video for kids, college kids, parents, and professionals or, in short, the general public. You are creating a video with a specific target in mind; and that is, your target market,
  2. Have a clear message. Now that you have a target market or demographic, think about the message that you want to deliver. Do you want to encourage, inspire, teach or invite them to a seminar perhaps? Whatever your message may be, you have to make sure that your message is clear, simple and relevant for your target audience.
  3. Have a set budget. Of course, you will need to spend to create a decent video. You might even need to hire a professional video production company to help you create a more streamlined video which would be perfect for your business. Either way, you need to set a budget to ensure that you don’t go beyond your limit.

Using social media tools for business is a must nowadays. If you want more information on how to leverage the power of social media, you can follow Steve Mills.

Seven reasons that you should be using LinkedIn to grow your business

LinkedIn Training

1. Networking

Networking is without a doubt one of the most effective ways of growing a business and now we can do it online and at no cost and we can build our networking locally, regionally, nationally, or internationally.

2. Website traffic

We got over 1,000 people to our website every month.  How about you?

If you are like most people, then you are not yet using the power of LinkedIn to drive traffic to your website on a regular basis.

3. Targeting your niche

PPC Advertising on LinkedIn enables you to target your niche with your advertising.  So, if you want to advertise only to Accountants in Portsmouth, or HR Managers in London, then you can do so and because it is PPC, if it does not work, you do not pay!

4. Winning referrals

Referrals and testimonials are essential to business success and there is no place better than LinkedIn for providing you with an on-going stream of referrals.  All you have got to do is to ask the people on LinkedIn who know you, like you and trust you, to take one step further and recommend you.

5. Creating leads and sales

Put simply, people how use LinkedIn correctly win business on it and people who are on LinkedIn, but don’t really use it don’t win business on it.  Sorry to be simplistic, but that is the way LinkedIn works.

6. Growing your database

How much is your business worth?  Would it be worth more if you had a larger database of people who you are in regular contact with and whom you know?  The answer is YES.  One of the criteria used to evaluate the value of a business is the size and responsiveness of its database.

7. Improving brand awareness

I often say that brand awareness is best left to corporates and that it is a code word/excuse for not creating leads.  Having said that I have over 3,000 contacts on LinkedIn who all know me and one of my PPC Adverts was viewed by 389,000 people for only £18.  Something to think about.

For details of the next LinkedIn Training check out…

 

Forthcoming events



LinkedIn Training Basingstoke

LinkedIn DVD Training programme

 

A big thank you to everyone on the LinkedIn Webinar today.  We had over 100 people on the webinar, including people in Italy, France and USA.  I am now looking forward to our next LinkedIn Event on 19th March 2015, which is a one day workshop.

Further details regarding the workshop can be found by clicking LinkedIn Workshop Training Basingstoke.

LinkedIn Training – The latest updates

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Social Media Marketing for Businesses | The LinkedIn Academy

As a member of ‘The LinkedIn Academy’ I am sure you would want to know about new ways of undertaking your marketing efforts, in terms of Social Media.

So many business owners have told my that they do not get the time to do it properly and so I have done something about it!

I have developed a ‘portal’ to enable us to undertake your social media for you.  At the moment it only works on Twitter and Facebook (LinkedIn is coming soon).  Rather than try to explain at about it, I have given you link to it so that you can take a look.

Click the link below:

Go to Social Media Managment Portal

Once you are there, an login with your e-mail as a user name and the password is demo1.  By doing so, you are not committed to anything and no credit card will be asked for.

Just take a look and let me know what you think.

By the way, I recently wrote a report on ‘how to get more Twitter followers‘.  E-mail me, if you would like a copy!

LinkedIn Training in Manchester and Nottingham

LinkedIn Marketing Workshop

 

Steve Mills – The Prudent Marketing is brining his LinkedIn Training Academy to Manchester on 12th February and Nottingham on March 5th  2014.  For more details go to LinkedIn Training