Posts Tagged ‘Linkedin source swindon’

Linkedin Workshop

How to win £80,000+ per person, per year in leads and sales on LinkedIn

linkedin workshop

The problem

The biggest problems that small business face on LinkedIn is that they either don’t understand it, or they don’t have the time to use it. The fact is, if you sell to senior management, middle management, or business owners, then your target market is on LinkedIn.

In fact, there are 377,000,000 people worldwide and over 19,000,000 in the UK on LinkedIn. So, the question is – How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?

Your options

There are several options for you to consider:

Do nothing and lose out on sales from this fantastic income stream
Continue as you are and win the same about of business from LinkedIn, as you currently do
Take action to improve the marketing of your business.

Need further advice?  Cal us on 01256 345 556.

 

 

Social Media Tools

LinkedIn Training

 

One of the Social Media Tools for Business That You Can’t Afford Not to Use

Videos are one of the most useful and often neglected social media tools for business. It attracts a lot of interest due to its highly visual nature not to mention engaging content that leads to a lot of discussions online.

A prime example of the effectiveness of videos is through YouTube. There are so many videos uploaded to the site across all niches, and a user can easily get lost among the sea of videos hosted on the site. When users like a video they see, they will immediately share this with their friends, who in turn will share the video with their network if they see value or appreciate the content of the video. With the right content and presentation, a video can quickly go viral these days!

Another upside of using videos as one of your social media tools for business is its appeal to people who do not like to read. People who’d rather watch videos can search for tutorials online or find books turned to movies and even videos on their worst or favourite school subjects. Watching the videos will make it easier for anybody including learning about anything.

These are just some of the reasons why it is imperative for any company and business to include videos in their arsenal of social media tools for business!

Although it sounds simple to create a video and upload it to YouTube or on to any other video hosting sites, your need to keep a few things in mind in order to create effective marketing videos for your business.

How to maximise the use of videos to complement with your other social media tools for business:

  1. Make sure that you know your audience. Of course, you should know who you are creating a video for. You’re not creating a video for kids, college kids, parents, and professionals or, in short, the general public. You are creating a video with a specific target in mind; and that is, your target market,
  2. Have a clear message. Now that you have a target market or demographic, think about the message that you want to deliver. Do you want to encourage, inspire, teach or invite them to a seminar perhaps? Whatever your message may be, you have to make sure that your message is clear, simple and relevant for your target audience.
  3. Have a set budget. Of course, you will need to spend to create a decent video. You might even need to hire a professional video production company to help you create a more streamlined video which would be perfect for your business. Either way, you need to set a budget to ensure that you don’t go beyond your limit.

Using social media tools for business is a must nowadays. If you want more information on how to leverage the power of social media, you can follow Steve Mills.

LinkedIn Training Basingstoke

LinkedIn DVD Training programme

 

A big thank you to everyone on the LinkedIn Webinar today.  We had over 100 people on the webinar, including people in Italy, France and USA.  I am now looking forward to our next LinkedIn Event on 19th March 2015, which is a one day workshop.

Further details regarding the workshop can be found by clicking LinkedIn Workshop Training Basingstoke.

LinkedIn Marketing Analytics

LinkedIn Training

 

How to use LinkedIn Marketing Analytics to show you your personal profile, or company page have been performing.  Your company page analytics are only viewable if you are an administrator of the page and your personal analytics are  viewable at any time.

To view your analytics simply go to your homepage and click on ‘Who’s viewed your profile’ in the right hand column. You will be taken to a page telling you how often your profile has been viewed and how many searches you have been included in.

On your company pages you can click on the analytics to review information such as what industry people are from who have viewed your profile the most, and the seniority of those people. It also shows how many views each of your posts are getting and therefore what is of interest to your contacts and the market.

By using the LinkedIn Marketing Analytics you can target specific markets, or develop new markets.

for further information regarding marketing your business on LinkedIn go to LinkedIn Training.

LinkedIn Training Nottingham

Steve Mills - linkedIn TrainingNew date for my next Nottingham workshop has just been released.  The workshop will be held on 5th March 2014.  So, if you are interested in learning to make 100k+ from LinkedIn in 2014, then click LinkedIn Training for further details.

Social Media Training | LinkedIn is mind blowing

As you know LinkedIn is nothing short of phenomenal. It blows my mind that the largest, most up to date database of business to business decision makers all 238,000,000, is available to everyone and it is free of charge.

What is even more mind blowing is that most people tell me that they are on LinkedIn, but they don’t really use it.

If you are not using LinkedIn, or you feel that you are yet to make the most of LinkedIn, then you need to attend my next workshop.

LinkedIn is an incredibly cost effective way to build your brand, your business and your income.

In this workshop I will:

  • Put LinkedIn into context for you
  • Identify what you could be achieving through LinkedIn marketing
  • Show you how to build and complete an effective LinkedIn personal and company profile
  • Show you how to attract the right recommendations
  • Identify and utilise the targeted groups
  • Build a valuable network; identify
  • Explain how to get yourself on to the first page on Google using LinkedIn
  • Train you to reach out to prospective customers
  • Enable you to integrate LinkedIn with your Social Media activity
  • Help you to measure the effectiveness of your LinkedIn marketing investment.

The last workshop in 2013 is Tuesday 26th November, so you only have today to book (there are only 4 places left). The next one after that is on Wednesday 5th February 2014. Each workshop is strictly limited to 15 attendees. Call us now on 0119 930 5700, to secure your place.

Or click this link

Where: Business and Innovation Centre, 13th Floor, Ocean House, The Ring, Bracknell, Berkshire, Rg12 1AX

When: Tuesday 26th November 2013 9.30am to 4.30pm

Cost: £197 per person, or £297 for two people.

We look forward to seeing you at the training.

LinkedIn Training | Use the LinkedIn Ecosystem to Your Benefit, says Steve Mills, the Prudent Marketer

Steve Mills - linkedIn Training

 

Steve Mills, the Prudent Marketer, an expert in all things marketing and LinkedIn, has spoken out to professionals and business owners in order to encourage them to properly utilise LinkedIn and all of its various different arms of promotion. The LinkedIn ‘ecosystem’, as it is sometimes known, has become an ever-evolving form of marketing that unites a number of different ways of reaching out to people and generating leads.

The beauty of LinkedIn is that it is not a static document; though some people use it as a substitute for a traditional CV or resume, there are a multitude of other ways in which businesses can use LinkedIn to generate leads and boost their own profile in the online sphere. The various different methods are interconnected and interdependent, much like a natural ecosystem, and Steve Mills, who regularly holds LinkedIn seminars and workshops for business owners, is urging businesses to get to know each different branch of the site in order to fully utilise its many advantages.

Steve Mills says, “LinkedIn has grown from being something of a static document to one of the most important tools that a marketer has at their disposal. The interconnecting branches of the site, including the content, the profile, the relationships and their business, must all combine in order to boost the online presence of a brand and generate more leads and custom for their company. In many of my workshops and LinkedIn ‘boot camps’ I teach business owners and marketers about every aspect of the site, from the very basics to the more complex actions and algorithms, and I would encourage everyone who wants to market their business online to consider learning more about this most useful and practical of social networks.”

Each element of LinkedIn leads on to the next in a cycle of promotion. The Profile is the starting point; this is a personal space which is similar to an ‘About Me’ section on a conventional CV. The profile highlights the personality behind an online persona, as well as containing detailed accounts of someone’s qualifications and career experience. The profile then leads to the Connections, which allow you to add colleagues, friends and clients to your network. Connections allow people to view your profile, and allow you to view theirs.

These connections can then be sorted into Groups, which are communities of users who share common interests, whether this is in terms of geography, work history, the industry they work in or a common hobby they share. Groups help to identify new Connections and identify new leads. With more Connections and leads come the possibility of Recommendations and Endorsements, which serve as powerful motivators for potential clients and even more new Connections to add to a network. Recommendations carry slightly more weight, but any form of positive response from a client or an acquaintance will go a long way to increasing a brand’s presence on the ecosystem of LinkedIn.

For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit www.theprudentmarketer.com

About Steve Mills

Steve Mills helps clients to create more leads. Over the past 17 years, Steve has built a reputation for helping businesses to market themselves using his ‘Marketing without Money Formula’. Never one to take unnecessary risks for himself or his client, Steve is now known as The Prudent Marketer.

Steve established his reputation by training thousands of business people in how to market themselves without a budget. He has spoken to audiences all over the world and authored three highly successful marketing books as well as writing articles for many leading business magazines. He is the founder of The LinkedIn Training Academy which provides training, coaching and mentoring, through video, audio, workshops and webinars.

Portrait of a LinkedIn User: Will You Target This Demographic?

LinkedIn Marketing Workshop

 

LinkedIn is one of the world’s most popular social networks, with 238,000,000 current members, and new professional signing up every second of the day. But who is the average LinkedIn user? What kind of person utilises this website, and who will be reached when trying to generate leads using LinkedIn?

Steve Mills, the Prudent Marketer and expert on all things LinkedIn, says, “As far and away the world’s biggest network for professionals, LinkedIn is a great resource for those attempting to generate business leads and increase their sales. But before someone decides whether LinkedIn is the right option for their business, they must first establish the key demographic of those using LinkedIn. The average LinkedIn user is a very distinct individual, and represents a certain section of society. Business owners hoping to use LinkedIn to their company’s advantage must look at LinkedIn’s demographic and decide whether these are the individuals they want to target.”

One of the key elements defining LinkedIn users is their professional status. LinkedIn is not just a casual network for those who want to procrastinate and share amusing photos during the working day; executives from all 2013 Fortune 500 companies are members of the network, and 40% of those registered on the site earn more than $100k or £65k per year. 50% of users are also the business decision-makers for their company. LinkedIn is a very specific network, and those who want to market to executive decision-makers from some of the largest and most prestigious companies in the world would be well advised to learn how to use LinkedIn to their advantage.

LinkedIn is also a network where people want to engage on a regular basis. Rather than posting an update on Twitter every week or two, or changing a business’ Facebook status once a fortnight, the average LinkedIn user logs on regularly; 35% of respondents to a Lab42 survey said they used LinkedIn every day. 42% update their information regularly, and 61% of those polled said that LinkedIn was their primary form of networking. Those who want to use LinkedIn to improve sales and generate leads for their business should be prepared to put in the effort and make it part of their daily schedule, in order to become part of the professional community.

The site also has high user engagement rates; presumably because those who log into LinkedIn are serious about their work and their profession. Users are twice as likely to recommend brands they follow on the network, the site has a visit-to-lead conversion rate that is four times higher than other social networks, and users of LinkedIn are six times more likely to engage with marketing and product content than with jobs activity on the social network.

Buzzwords used to describe the average LinkedIn user sum up their demographic quite neatly: affluent, educated and influential. High-earning, leading industry figures populate LinkedIn densely; penetrating this unique network and using it to its fullest potential can unlock many doors for marketers and businesses.

For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit www.theprudentmarketer.com

About Steve Mills

Steve Mills helps clients to create more leads. Over the past 17 years, Steve has built a reputation for helping businesses to market themselves using his ‘Marketing without Money Formula’. Never one to take unnecessary risks for himself or his client, Steve is now known as The Prudent Marketer.

Steve established his reputation by training thousands of business people in how to market themselves without a budget. He has spoken to audiences all over the world and authored three highly successful marketing books as well as writing articles for many leading business magazines. He is the founder of The LinkedIn Training Academy which provides training, coaching and mentoring, through video, audio, workshops and webinars.

LinkedIn Marketing

Is it a good thing that you tweets will no longer be shown on LinkedIn?  I think that it is.  LinkedIn was getting too full of rubbish from Twitter.

It should now be easier for business people to network and share ideas on LinkedIn.

Message from Dan Bradbury – A tale of two coaches

Dan is a real expert in marketing for coaches, consultants and trainers.  I have attended several of his seminars and he recently sent me this really powerful email and so I have added it to my blog.

A Tale of Two Coaches
One day, on a rainy spring afternoon in London, ten and a half years ago, two men attended a coach training program…

They were very much alike, these two men. Both wanted to make a difference in the world, both were friendly and people focused, and both had big dreams for their future businesses as coaches.

They vowed to stay in touch, but as the years rolled by they gradually lost contact, until recently when they ran into each other at an event out at Heathrow.

They were still very much alike. Both were happily married. Both had children. And unlike many who attended the same coach training program, both had started coaching businesses AND were still in business, despite the tips and turns of the economy.

Both also had excellent reputations for being great coaches.

But there was ONE striking difference…

One of the men worked in his business 40-50 hours a week, and made a modest income for his family. (around £25k)

The other spent more time with his family than he did working, and enjoyed a seven figure business with a mid six figure personal income.

What Made The Difference?

Have you ever wondered, as I have, what makes this kind of difference in people’s lives?

It isn’t always intelligence, or hard work, or luck. And it certainly isn’t that one person wants success and the other doesn’t.

The difference lies in what each person knows, and how they make use of that knowledge.

The first man – who worked very hard to bring home a modest income for his family – had become an expert on the latest change techniques, NLP, hypnosis, reiki, TFT, you name it, he did it!

The second man – who had achieved all his financial goals - had become an expert on marketing.

The first man had become a master of his craft… while the second man had become a master at bringing in new clients, getting bigger deals, and ultimately helping more people.

The first man took pride in doing every job himself – he had to make sure it was done right… while the second man – with his higher revenues – took pride in hiring highly skilled people to be a part of his team and be excellent in areas he was weak.

The first man’s business was his life, it constantly interfered with his relationships and his health…. while the second man’s business enabled him to create the lifestyle he dreamed of ten years ago.

How do I know this? 

…Because the second man in the story is me.

But here’s the reason why I tell you this true story…

This exact same story will be repeated in hundreds of lives in the next few years.
Many new coaches, trainers, consultants and speakers will start and run businesses… only to struggle to find the clients, struggle to make ends meet and either stay trapped in a job they hate, not being able to make the leap or worse having to go back to the job they left because they can no longer pay the bills.

If they’re lucky, perhaps they’ll make a bit more money than they did at their former job… but with more stress and work along with it.

But a small handful of coaches trainers consultants and speakers (CTCS’s) will go about things differently.

This small handful of CTCS’s will…

Position themselves as the dominant player in their industry – the one people go to FIRST when seeking the service they provide

Become one of the “big boys” that scoop up 80% of the available clients… while the small fish who don’t know any better compete with each other for the scraps

Set up their businesses so they not only run themselves (products, memberships, etc)… but grow on their own… increasing net profits year after year while the CTCS spends LESS time actually working

But perhaps most exciting… they’ll do it without working any harder than the others… and while having a whole lot more fun!

And the way they will do it… will be with MARKETING.

So the lesson from the story is quite simple…

The Fastest Way To Grow Your Business In Today’s Economy Is Not By Doing More Hard Work… But By Improving Your Marketing!

www.danbradbury.com
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