Posts Tagged ‘linkedin marketing training’

7 Reasons Why You Don’t Want To Miss Our LinkedIn Workshop…

Here are 7 reasons why you don’t want to miss our LinkedIn Workshop…

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

BOOK NOW!

LinkedIn Changes That You Need To Know About This Year

What Changes Has LinkedIn Made For Users?

 LinkedIn is currently the world’s biggest professional networking platform, so it’s not a major surprise that to keep things running smoothly, the company has made a few adjustments to improve its user experience. The redesign of the site comes after the upgrade of its app. The desktop tweaks are focused on making the crossover between the two platforms more similar in the hope that users will spend more time each day on the site – only 25% of the platform’s 450 million users used it monthly.

The new interface (UI) boasts an updated color scheme, a shift from black to a dark teal. The menu bar at the top of the page is slightly thinner, mirroring the mobile app. Listed below are all changes you can expect to see; any features and areas not mentioned remain as they were before the recent upgrade.

Aside from the ads on the right-hand side of the page, all the usual features are on the main page with the option to share an update, photo or article at the top of the page. What might confuse a few people, particularly any newcomers, is the “publish” option is just below that, which gives you direct access to the publishing feature.

The profile rank feature seems to have disappeared since the update; perhaps it will return in time. In the meantime, be selective and test out your results. Your profile views and headline are shown directly under your photo. The timeline is the only new feature added to the homepage and looks similar to a Facebook feed with a count of how many people have read your latest post.

Your Profile

The bedrock of LinkedIn is now accessible via the “Me” icon in the menu bar and is depicted by a tiny snapshot of your profile picture. Your photo is now circular so you might have to try a few different sizes to get a good fit. It appears that most people are doing best with dimensions in the 1800-by-300 pixel range, rather than the 1536-by-738 size LinkedIn suggests uploading.

To see more than just your summary, people now have to click the “more” button, so it’s crucial you make those first two lines count. The only real downside about the new profile section is that you can no longer reorder the different parts of your profile.

Other People’s Profiles

All the contact info for others’ profiles is now displayed on the far right-hand side along with website URLs. The options for sharing, removing, blocking, reporting, unfollowing and sending a request are all visible on the top right if you press the three little dots next to the centered profile picture.

The old “in common” feature is now called “highlights,” making it easily accessible, while just below that you see others’ posts.

My Network

When you used to click on “My Network” you were met with “Connections,” “Add Contacts,” “Alumni” and “People You May Know.” The new version takes you straight to your invitations and people you may know instead; click “see all” for the rest of your connections and keep in mind that the announcements feature has moved to your notification area. We’ve lost the “Alumni” search option, but you can get around this by searching for the school in the search bar.

Notifications

The notifications feature is new and improved, now with its own separate page; reach it by going to the top menu and clicking on the bell icon (this was previously a flag icon). This layout makes it easier to track engagement and respond, you’ll still receive all the notifications you did previously.

These changes to the platform are more cosmetic than technical and only time will tell if they enhance the site long term. For newcomers and those who don’t use the advanced features, the changes are certainly worth it. For more experienced users, it doesn’t offer much in terms of newness yet. However, it’s still early days for potentially larger changes, as Microsoft only acquired LinkedIn in December.

Shocking Facts about LinkedIn

Shocking Facts about LinkedIn

  • Two new users join LinkedIn every second.
  • Unique visiting members grew 16% to an average of 97 million per month.
  • LinkedIn has a reach into 200 countries and territories.
  • 1 out of 3 professionals on the planet has a LinkedIn profile.
  • Out of 380 million users, 75% of new sign-ups are from outside the U.S.
  • Listing skills boosts your profile views by 13X.
  • LinkedIn profiles are 11X more likely to be viewed if it includes a photo.
  • LinkedIn reported 55 cents per share earnings and a 33% advanced revenue of $712 million.
  • LinkedIn found that employees are 70% more likely to engage with a brand’s company updates.
  • 8.33% of Americans use LinkedIn while they are on the job.
  • 13% of millennials use LinkedIn.
  • Total number of long form posts written on LinkedIn to date are 3 million.
  • The number of long form posts per week increased to more than 130,000, and there are more than 1 million unique members publishing long form content on their sites, a scale that we believe is unprecedented in the history of professional publishing.
  • 39% of LinkedIn users have paid premium accounts.
  • LinkedIn reports that more than 3 million companies have created Company Pages.
  • LinkedIn generates social media’s highest lead conversion rate which is 2.74% higher than Facebook (0.77%) and Twitter (0.69%).
  • Over 25 million profiles are viewed on LinkedIn daily.
  • 42% of LinkedIn users update their profiles regularly.
  • 35% of LinkedIn users access the site daily.
  • 1 in 20 profiles belongs to recruiters.
  • 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months)
  • The average number of connections on LinkedIn is 930.
  • 41% of millionaires use LinkedIn.
  • LinkedIn has established that updates that contain links to more content get up to 45% higher follower engagement than updates without.
  • Posting images has been shown to result in a 98% higher comment rate.

The 10 do’s you have to apply.

LinkedIn is considered the best professional social networking site which will not only help you connect with people but also to grow your businesses.

It also helps portray a trustworthy image which is constructive and respectful in order to achieve your business goals. While working with LinkedIn, follow the below listed points to get the desired outcome.

Create a quality profile

Your LinkedIn profile should portray your business in a very creative and attractive manner. It should showcase your products in the best possible way. A LinkedIn profile is the most suitable way of evoking interest towards your website.

Have a profile that is complete and updated regularly. Updates made should be relevant and specific that do not distract your target audience. Give a detailed description of what you do and describe your business properly to get quality traffic.

Personalize each invite

People are usually attracted towards personalized or tailored invites. A Personalized invitation creates stronger positive impressions of your business. To gain a targeted audience, personalized invitations are an asset for your business.

Personalize your recommendation requests and o er a reciprocal if appropriate. Personalized invites are less likely to be marked as spam and will drive more tra c for your business. Try to include a message along with your invite in order to get the best results.

Post timely and relevant updates

Just like other social media platforms, post your updates timely. Updates help strengthen relationships with your business connections which are necessary when you post vital information related to your business. Updates made should be relevant, meaningful and differentiated.

If the updates made are not related to your targeted audience, then they are more likely to be ignored by your connections, and may distract them from your profile. Don’t over post because your connection will end up blocking your profile.

Make your profile public

If your LinkedIn profile is set in private mode, then no one other than your connections can view it. A LinkedIn public profile can easily be viewed by your targeted traffic through various search engines whether they are your connections or not.

You can manage your public profile settings by clicking on Edit Profile and then on manage Public Profile Setting. Making your profile public will help you in getting appropriate tra c in order to boost your sales and profits.

It also gives you a chance to increase your followers in the long run.

Best use of LinkedIn ads

LinkedIn helps you promote your business by posting ads regarding your products or services on it. Posting ads will help drive subscribers to you. These are paid ads which help get targeted customers for your business.

LinkedIn ads are very beneficial. It allows you to create 15 variations of your ad and post them according to your targeted audience. LinkedIn also provide you an option for tracking the results of posted ads.

Respond promptly to messages

Many people ignore LinkedIn messages. However, they’re equally as important as business calls or emails. They can also help you by bringing your audience to you which would increase your list of subscribers.

In LinkedIn etiquette, it is considered that LinkedIn messages should be treated just like your emails and should be responded to promptly. Responses given within 1-2 days is acceptable but longer than that will hamper your business.

Prompt replies also give a feeling of being cared about to your customers, and makes them feel connected.

Be professional

LinkedIn is best suited for professional use and not a platform where you can express your personal interests. Your business profile should be highly professional and effective so you can create a genuine reputation for your business.

Your LinkedIn profile enables you to engage with your audience and build your brand, as well. A professional LinkedIn profile helps achieve your targets, so make the most of it. Use appropriate content on LinkedIn so that you can get better responses from your target audience.

Make the best use of social contacts

To increase your list of targeted contacts, go to other social media platforms, invite your contacts to become your connections and increase your profits. Use your social contacts to gain referrals and audience for your business.

You can also share your contact list with your new connections so that they can bring you more targeted audience to your business and help you build your business’ brand.

Have quality networks

Everyone likes to have a large network where he or she can promote their business in a fruitful manner. Having a large number of contacts is good for your business, but having quality contacts should be given the utmost priority.

Most potential customers will dig deeper when checking out your business profile, and will judge your business by the profile details and the amount of quality networks you possess. Try to get quality connections rather than having a huge group that won’t help your business.

Always keep in mind, ten random connections will not give the desired results that one quality connection can provide.

Post updates or start a discussion on your profile to get more quality connections. Be active while contributing in discussions and try to relate your comments to your business.

Interact with others, join discussions and share your expertise to get quality tra c to your business profile that will benefit your business. While doing this, don’t get involved with too many groups or discussions.

A major benefit that is gained when joining discussions is that your contacts can easily learn your growth parameters, and feel more connected to you.

You can follow the above mentioned pointers to increase your brand loyalty on LinkedIn, which is very helpful to drive targeted tra c to your business. Post updates regularly and build a network that will bring benefits to your business.

Keep all these points in mind and march on to the path of progress.

Need further advice?  Cal us on 01256 345 556.

LinkedIn training Hampshire

Come and learn how I win £80,000+ in new business on LinkedIn each and every year.

We have only 20 places on our half-day LinkedIn workshop on 10th March 2016 and they will sell out!

This LinkedIn workshop covers:  

  1. Growing your database on LinkedIn through effective list building
  2. Targeting your marketing to increase conversion rates
  3. Connecting to your target market and other relevant people
  4. Setting up your personal profile
  5. Setting up your company profile and uploading all your products and services to LinkedIn
  6. Following up on your contacts
  7. Using groups to grow your business and to send marketing messages to thousands, or millions, of people free of charge
  8. Using LinkedIn PPC advertising to drive highly targeted traffic to your website
  9. Communicating your message and getting people to pick up the phone or visit your website through effective posts
  10. Building an effective profile page
  11. Marketing your events or finding events you might like to attend
  12. Keeping in touch in order to build business relationships
  13. Getting recommended by lots of people

The cost of attending is discounted to only £69 + VAT for a standard ticket. Or you can upgrade to a VIP ticket for only £170 + VAT and get a copy of the workshop on eight DVD’s (value £99), so you can train others in your team, plus a copy of LinkedIn 2.0 (a 100-page workbook, with a value of £50).

Find more details here.

Warm regards

Steve Mills – The Prudent Marketer

01256 345556

www.theprudentmarketer.com

 

Linkedin Workshop

How to win £80,000+ per person, per year in leads and sales on LinkedIn

linkedin workshop

The problem

The biggest problems that small business face on LinkedIn is that they either don’t understand it, or they don’t have the time to use it. The fact is, if you sell to senior management, middle management, or business owners, then your target market is on LinkedIn.

In fact, there are 377,000,000 people worldwide and over 19,000,000 in the UK on LinkedIn. So, the question is – How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?

Your options

There are several options for you to consider:

Do nothing and lose out on sales from this fantastic income stream
Continue as you are and win the same about of business from LinkedIn, as you currently do
Take action to improve the marketing of your business.

Need further advice?  Cal us on 01256 345 556.

 

 

LinkedIn Business Opportunities

LinkedIn Training

How Your Profile Picture Can Lead to More LinkedIn Business Opportunities

There is a connection to having a professional profile picture to get better LinkedIn business opportunities. Many of us think that what we put on our profile pictures do not matter in the long run. However, the right profile picture is actually like putting your best face forward, especially if it’s for business.

Your profile picture on your website and your social media sites says a lot about you. Remember that this is the picture that your colleagues, your boss, your potential employer, employees or potential clients are looking at. Almost all people are visually-oriented and so, our eyes usually gravitate towards photos and videos when on a website. Therefore, it would be a waste if you ignore this advantage.

When you want to appear like a well-respected business and to have more LinkedIn business opportunities, your photos need to have a professional look. 

This means you should put a lot of effort in your profile picture. You need to look and act the part as well. Take the following into consideration when thinking about your profile picture.

  • Wear something professional. If you were to go to an interview, what would you wear?
  • If you could, it would be better to have your profile picture taken by a professional photographer.
  • Be mindful of the background that you use in your photo. Make sure it is appropriate to your industry as well.
  • Have good lighting and make sure that it is well lit.
  • Don’t forget to smile.

You don’t need to get a lot of photos for your profile picture. You can maintain a single photo across all your accounts so that your clients will be able to remember who you are and you appear organised and consistent. When you are consistent, people tend to associate it with reliability.

Don’t forget that your profile picture is the face of your business. While some people place their logos as their profile picture, this is not really the face that most people are looking for. Having a real profile picture is desirable as people associate this with credibility and professionalism.

Do not waste this opportunity to show people about your brand and to open up more LinkedIn business opportunities. 

Take the Prudent Marketer as an example and see how Steve Mills uses his profile picture across all his online sites.

For details of Steve’s forthcoming LinkedIn webinars, workshops and his DVD Programme go to www.thelinkedinacademy.com

 

My top 5 LinkedIn Marketing Tips

My top 5 LinkedIn Marketing Tips

To create 40% of your leads from LinkedIn

LinkedIn is without a doubt a website that can win you business.  I would go as far as to say that you are leaving a pot of gold, sitting on the table each and every month, by not Marketing your business properly on LinkedIn.

Here are my top 5 tips:

  1. Pick up the phone and call the people you know on LinkedIn.  They are your contacts, friends and business associates and so you MUST start to build those relationships.  So, call them, meet them, invite them to the Footie, Rugby, Golf, or other events
  2. Communicate with them through email, within LinkedIn, or better still get them out of LinkedIn and into your e-mail database
  3. Post our ideas and information on LinkedIn that positions you as an expert in what you do and do this several times per day.  You want to be the Key Person of Influence
  4. Make sure your personal and company profiles look great and are up to date
  5. Take a look at the targeting of the PPC Advertising.  It is worth looking into.

Need help with your LinkedIn Management?  Click here

 

Seven reasons that you should be using LinkedIn to grow your business

LinkedIn Training

1. Networking

Networking is without a doubt one of the most effective ways of growing a business and now we can do it online and at no cost and we can build our networking locally, regionally, nationally, or internationally.

2. Website traffic

We got over 1,000 people to our website every month.  How about you?

If you are like most people, then you are not yet using the power of LinkedIn to drive traffic to your website on a regular basis.

3. Targeting your niche

PPC Advertising on LinkedIn enables you to target your niche with your advertising.  So, if you want to advertise only to Accountants in Portsmouth, or HR Managers in London, then you can do so and because it is PPC, if it does not work, you do not pay!

4. Winning referrals

Referrals and testimonials are essential to business success and there is no place better than LinkedIn for providing you with an on-going stream of referrals.  All you have got to do is to ask the people on LinkedIn who know you, like you and trust you, to take one step further and recommend you.

5. Creating leads and sales

Put simply, people how use LinkedIn correctly win business on it and people who are on LinkedIn, but don’t really use it don’t win business on it.  Sorry to be simplistic, but that is the way LinkedIn works.

6. Growing your database

How much is your business worth?  Would it be worth more if you had a larger database of people who you are in regular contact with and whom you know?  The answer is YES.  One of the criteria used to evaluate the value of a business is the size and responsiveness of its database.

7. Improving brand awareness

I often say that brand awareness is best left to corporates and that it is a code word/excuse for not creating leads.  Having said that I have over 3,000 contacts on LinkedIn who all know me and one of my PPC Adverts was viewed by 389,000 people for only £18.  Something to think about.

For details of the next LinkedIn Training check out…

 

Forthcoming events



Improving my LinkedIn Profile

LinkedIn Training

What I Did to Increase LinkedIn Profile Views

1) Amended my title.

Time: 1 minute.

When I looked at people similar to me, I saw a list that was heavily concentrated with Managing Director titles. I modified my title from the Managing Director to the highly more searchable “Marketing Advice and Training.”

2) Inserted keywords into my Name field.

Time: 1 minute.

Admittedly, it looks a little weird when people do this, but since Keywords was a clogged path to my profile, I thought that I would try. I added “Marketing Advice and Training” after my name, surfacing those keywords to the highest level of my profile.

3) Added keywords to my Professional Headline.

Time: 2 minutes.

I replaced the company names with the functions I perform, specifically, “Marketing Advice and Training.”

4) Optimized my Summary.

Time: 10 minutes.

Before this exercise, my summary contained a list of how I help business owners. But who’s searching for the terms I was using on LinkedIn? Nobody. So I spent a little time and re-wrote this section using keywords. (LinkedIn helps you to do this.)

5) Expanded my Skills entries.

Time: 3 minutes.

I gave this section a thorough refresh, hitting LinkedIn’s 50 skill limit.

6) Syndicated blog posts.

Time: 7 minutes.

I adapted one blog post that I’d written for my website and it got over 5,000 views.

7) Changed Profile Viewing Setting from ‘Anonymous’ to ‘Public.’

Time: 1 minute.

To improve reciprocal visits, now when I visit a profile, that member can see that it was me who visited them. Maybe some will visit me in return.

8) Added my LinkedIn account to my email signature & Twitter profile.

Time: 2 minutes.

Another minor change – While I was in profile clean-up mode, I edited descriptions of past jobs to adhere to the action/results format.

The Results

Given the minor time investment of just under half an hour, I wasn’t sure what sort of results I could expect. I basically was trying to Raise my Game and get more views. Well, small changes have made a big difference!

In the 30 days prior to the optimisation project, my profile had been viewed  930 times.  Following the exercise, my profile received 1,566 views over the same period of time and this was over the Christmas period!

I also moved to No.1 in the rankings on LinkedIn for people like me, which was an increase of 4%.  My profile was shared 56 times and I was endorsed 122 times and even better, my posts were share by 268 people.  Let’s estimate that these 268 people each had and average of 350 contacts.  That means that my posts were shared with 93,800 people.

Not bad for 30mins work!  Want to win more business from LinkedIn?  Click on the button below…









 

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