Posts Tagged ‘linkedin advice’

New LinkedIn Advertising Opportunity!

New LinkedIn Advertising Opportunity!

How would you like to be able to advertise on LinkedIn to the people who have visited your website, or to be able to upload your email list to LinkedIn and advertise to those people?

You can do so now on LinkedIn! This is a new form of advertising on LinkedIn and one that I think is really worth testing. This advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and so is the people who have already visited your website who not actually interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested.

The first form of advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and as this is targeted at the people who have already visited your website it is highly targeted.  However, some people will not be interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested and you pay only when they return to your website.

Not only that, but you will be able to advertise to a specific email list. In other words, you can take your email list and upload it into LinkedIn and then advertise to the people in your list.

In my opinion, this could be one of the biggest changes in marketing on LinkedIn for many years and dependent on your industry could be one of the biggest opportunities that you’ve got right now in your marketing. When I started work in the marketing industry over 28 years ago I could only dream of being able to target businesses so specifically.

P.s. Don’t forget our Website Lead Tool. Click here for more info! 

22 Top Tips to Effectively Raise Your Profile on LinkedIn

22 Top Tips to Effectively Raise Your Profile on LinkedIn

 

Everything you need to know to make yourself look amazing, wow future connections, and grow your influence on LinkedIn.

A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.

Even though you’re busy, LinkedIn is one place you can’t forget. The more you put in, the more you’ll get out of it.

Here are 22 top tips to effectively boost your LinkedIn profile.

1. Must Do: Keep Your Profile Basics Updated!

Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn. It will reflect badly on you.

Here are two quick and easy areas you must check are up to date:

  • Professional Headline: The job of any headline is to entice people to click. At minimum, you can use your headline to highlight your current position and company (e.g., “Director of Inbound Marketing at ABCXYZ Corporation”), but you can and should go further. Highlight your expertise (e.g., “Content Marketing Strategist and Copywriter”) or awards, or showcase skills you want to turn up in searches (e.g., “Speaker, Trainer, Author, Consultant, Evangelist”). Tell everyone on LinkedIn who you are, what you do, and why you’re someone they need to connect with.
  • Location and Industry: Are your location and industry still accurate? If not, fix them now!

Doing these two simple things will help more people find you and help you find more relevant potential contacts.

2. Only Use Professional Photos

LinkedIn profiles that have a picture are 11 times more likely to be viewed. So if you’re still showing a silhouette, it’s time to make a change and reveal yourself.

However, some friendly advice:

Your LinkedIn photo shouldn’t be from 20 years ago. It shouldn’t look like it belongs on a dating site, stock photo site, or social network (e.g., Facebook or Instagram). And don’t feature your pet or significant other. Just. No.

LinkedIn is for professionals. Be one.

3. Brand Your Profile With a Background Photo

Does your LinkedIn profile look boring and average?

Give your profile page a bit more personality, or branding, with a visually appealing background image.

LinkedIn advises users to use an image (PNG, JPG, or GIF) with a resolution of 1400×425.

4. Write a Ridiculously Good Summary

This is where you really sell yourself to potential connections. Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership.

There has been much discussion about whether it’s best to write in first-person versus third-person narrative here. Ultimately, it doesn’t really matter either way–just stay consistent with whichever you choose. Don’t go back and forth between first person and third person as it’s confusing and signals a lack of attention to detail.

In summary of LinkedIn summaries: keep your ego in check, focus on the most relevant details about your career, avoid meaningless jargon, and ensure it’s easy to read.

5. Terminate Those Typos

Poor grammar, typos, and misspellings are a no-no.

Avoid typos at all costs.

6. Use Keywords With Intent

Words are so incredibly important, especially when search is a big part of the equation. Using the right keywords in your profile is the difference between being found and being invisible.

Identify the words you want to be found for when people use LinkedIn search and use those keywords in your headline, summary, and profile. Using the right keywords will expose you to more potential connections and opportunities.

7.  Neat Trick: Pick the “Other” Website Option

Under your Contact Info, LinkedIn gives you the option to link to a website or blog. But by default, the text that shows in your profile is the extremely dull “Blog” or “Website.” Anyone visiting your profile has no clue where they’ll end up if they click on that.

Want to use your actual brand or business name? You can! Here’s a simple little trick.

When editing the Websites area of your profile, select the “Other” option. Now you can add your own website title and URL.

8. Personalize Your LinkedIn Profile URL

When you created your LinkedIn profile, it had some ugly combination of letters, numbers, and backslashes that had no value for your personal branding. You don’t still have this, right?

If you do, it’s time to customize your public profile URL. For example, my customized URL is https://www.linkedin.com/in/larrykim. LinkedIn makes it simple to keep your profile consistent with your other social profiles.

9. Own Your Media

Visual content is only growing in importance.

Help your LinkedIn profile pop by adding documents, photos, videos, and presentations.

10. Add Shiny New Sections to Your Profile

LinkedIn lets you add several sections to give your profile more visual appeal and depth. You can add sections for posts, volunteering, languages, honors and awards, patents, causes you care about, and many more.

All of these sections open you up to more opportunities to make new connections.

11. Tidy Up Your Endorsements

People are going to endorse you for all sorts of skills–sometimes even skills you don’t actually have. But just because you’ve been endorsed for Fire Eating, Chewing Gum, or Showers (yes, these are all real “areas of expertise,” according to LinkedIn) doesn’t mean you have to show other LinkedIn users–unless, of course, fire eating plays a critical role in your professional life.

LinkedIn lets you remove any irrelevant skills and endorsements. You should avoid “lying” about your skill set, even if it is by omission.

12. Connect With People You Don’t Yet Know

One of the biggest mistakes people make on LinkedIn is failing to reach out to connect with people you want to know but don’t yet. That’s the whole point of networking–getting to know new people, not just established connections.

Building out your LinkedIn network has many benefits. You get in front of influencers. You get more endorsements. More people see your best content, share that content, and visit your website. And it’s great for personal branding.

Have you considered using LinkedIn more like Twitter? You should!

13. Personalize Invitations to Connect

“I’d like to add you to my professional network on LinkedIn.”

The default message LinkedIn provides is so dreadfully boring and impersonal.

When you invite someone to connect, make it more personal–mention where you met or a topic you discussed in a LinkedIn group, over email, or during a phone interview. This personal touch will increase the odds they’ll accept your request.

14. Publish Amazing Posts

LinkedIn posts offer another way to grow your influence, gain more visibility, and acquire new followers.

Your existing connections are notified whenever you publish. New people can discover your posts via search.

Always think about the audience you want to reach. Highlight your expertise and interests by posting awesome content. Just make sure your posts are appropriate for the 400 million business professionals who use LinkedIn.

15. Find and Join Groups

One way to start connecting with people you want to know is to join LinkedIn groups. Whether it’s a group run by a major publication, a group for people with certain job titles, or a group dedicated to a niche topic, there are millions of groups to choose from, so start searching to find groups that are right for you and join them.

Join discussions. Start interesting discussions. Don’t sell your product or service or promote yourself–sell your expertise! That will help build your personal brand.

16. Find People Through Search and Advanced Search

LinkedIn search is your gateway to future connections. Search for people by name, company, or skills.

But you can go much deeper.

LinkedIn’s advanced search helps you find people by job title, school, relationship, location, industry, current/past company, profile language, and nonprofit interests–with additional search options for Premium members.

17. Stalk Users Openly or Stealthily

Whenever you view someone’s profile, LinkedIn will share your name and headline. LinkedIn recommends this.

But sometimes you might want to be a bit stealthier before connecting. If this is the case, you’ll need to manage your privacy under Accounts & Settings.

LinkedIn offers a couple of less revealing options. You can reveal only that “Someone at ABCXYZ Corporation” or “Someone in the Online Media Industry” viewed the profile. But if that isn’t enough, then you can go totally private and users will be told only that a LinkedIn user viewed their profile.

18. Remember Where and When You Met What’s-His-Name

Once you’ve grown your network to thousands, it can be a bit daunting to remember every single person, or to stay in touch with a few important connections.

Luckily, LinkedIn makes this easy. In the Relationship section, in addition to telling you the date when you connected, LinkedIn allows you to write notes about your contact, including how you met, or set reminders to “check in” at intervals from a day to every year.

Don’t worry, these notes and reminders are only visible to you!

19. Build Extraordinary Business Relationships

When someone accepts your request to connect, don’t start pitching your service or product. This is a relationship killer.

Start slow. Comment on, share, or Like their posts.

LinkedIn even makes it super simple to stay in touch, telling you when contacts are celebrating work anniversaries or starting new jobs. Again, these are opportunities to Like or comment.

Build the relationship and trust before you start asking for favors!

20. Use (but Don’t Abuse) Status Updates

LinkedIn status updates are your chance to highlight some of your recent work, share an article or book you’ve read, promote your presence at a conference or event, or offer inspiration through a quote or saying.

Because LinkedIn is a business network, it’s best to use it during business hours. Keep active, but don’t go overboard.

Try to post an update at least once a day at minimum; aim for a maximum of three or four updates per day, as long as you’re sharing useful, relevant content. Every update is another opportunity to strengthen or forge a connection.

21. Be Positive

What you say reflects on you. Never post negative comments about someone’s post or a past employer.

Instead, pause and think if there’s a way you can rethink and rewrite in a constructive way–if you can’t, just hit the delete button and go do something else to shift focus.

22. Ask for Recommendations

So you haven’t received as many LinkedIn recommendations as you’d like? After all, it takes a bit of time and thought for someone to write a recommendation.

What can you do? Ask for them! LinkedIn makes is super easy, providing an “Ask to be recommended” link, where you can specify what you want to be recommended for, who you want to recommend you, and write a personal message.

Pick specific people. Don’t just randomly ask all your contacts if they can recommend you. Be selective.

Share details in your message to your connection. If there are specific skills you want your contacts to highlight in his or her recommendation, don’t be shy, tell them.

Another way to increase the likelihood that you’ll get a great recommendation: Give a great recommendation to someone you’ve worked with. This increases the odds that your contact will feel obligated to return the favor.

Bonus Tip: Export Your LinkedIn Connections

One last helpful tip: Remember to occasionally download your connections. After you’ve gone to all the trouble of building an amazing network, you don’t want to risk losing their contact info!

To do this, click on Connections, then Settings (the gear icon), and on the next page, under Advanced Settings, you’ll see a link to export your LinkedIn connections as a .CSV file.

Now you have a file containing your contacts’ first and last names, email addresses, job titles, and companies.

Summary

Now you know everything you need to do to refresh your LinkedIn profile. Make yourself look amazing, wow future connections, and grow your influence. It all starts with a killer profile.

What are you waiting for? Get updating now!

How to Win New Business Leads on LinkedIn

How to Win New Business Leads on LinkedIn

 

Learn how to GET TRAFFIC TO YOUR WEBSITE – GROW YOUR NETWORK – BUILD RELATIONSHIPS – CREATE SALES – MARKET TO THE MASSES

 

Wednesday 5th July 2017 – 9am to 1pm

 

Venue – Our offices at The Barn, Cranes Farmhouse, Cranes Road, Sherbourne St John, Hampshire, RG24 9LJ – ONLY £69 + VAT

 

How your business can use the world’s No1 Professional Social Media Website to create an abundance of leads for your business at no cost…

Most people are on LinkedIn, but for many, the fact is they don’t win much business from it because they don’t really know how to use LinkedIn to grow their business.  If this is you, or if you just want to improve the knowledge you have already got, then this practical half day LinkedIn Workshop is for you.  The workshop will teach you what you need to know in order to win new business from LinkedIn.

 

What you will learn:  

 

  1. The 3 steps to turn those followers into paying customers
  2. The 4 things needed for a successful LinkedIn strategy
  3. How you can stand out from your competitors
  4. Why businesses fail with LinkedIn – and how to avoid these mistakes
  5. How to use LinkedIn For less than 30 mins per day – and create an on-going stream of leads
  6. How to deliver a tangible and reliable ROI
  7. Growing your database on LinkedIn through effective list building
  8. Using the power of LinkedIn to get onto the first page on Google
  9. Using groups to grow your business and to contact 100,000?s of targeted business people
  10. Using LinkedIn PPC advertising to drive highly targeted traffic to your website
  11. Communicating your message and getting people to pick up the phone, or visit your website through effective posts
  12. Getting recommended by lots of people.

Bonuses

LinkedIn marketing trainingFREE Bonuses to the workshop everyone who attends gets:

  1. A months membership of the Steve Mills ‘Raise your Game’ Programme (£17.50)
  2. Lifetime membership of ‘The LinkedIn Academy’ (Priceless)
  3. A copy of the workbook LinkedIn 2.0 Made Easy 2.0 (£15.00)
  4. A one to one follow up call with Steve Mills.

Ticket price

The cost of the workshop is only £69.00 + VAT including all the above bonuses.

We can also provide In-house training for your team and our fees depend upon location and numbers attending.

To book call us on 01256 345 556, or click here

 

Testimonials

“have had the pleasure of working with Steve at The Prudent Marketer and have been enormously impressed with his knowledge and attention to detail. His considerable skills have allowed my business to take full advantage of the most up to date marketing techniques and in a short time he has completely and positively altered my perception of how to best communicate with my existing Clients and target market. I would have no hesitation in recommending Steve Mills to those wanting to significantly move their businesses forward”.

Neil Hagerty – BPMS Limited

I thoroughly enjoyed the workshop.  It was packed full of relevant, up-to-date content, covering a variety of marketing techniques that all delegates on the course could use and optimise within their organisations.  The workshop was well-structured with Steve continuously asking for our opinion, sparking countless discussions. I found it very engaging and interactive.  The environment was very relaxed,  and I felt comfortable asking questions (however silly they were)! Finally, Steve provided great resources to take away from the session.  I am looking forward to the next one!

Maisie Cole – K3 Consultancy and Training Services

Went on a fantastic course yesterday with Steve Mills – The Prudent Marketing Company. Many thanks for a concise, yet truly valuable morning – highly recommended.

“I attended a marketing seminar given by Steve Mills The Prudent Marketer yesterday and I thoroughly recommend you check out what he has to offer.  It’s a must if you’re a SME.  I found Steve’s seminar a real eye-opener. Well done and thank you Steve Mills – The Prudent Marketing Company .

Wilf Luck MFc Matrix Management Systems 

I have this morning read the Marketing Audit you produced for us in detail.  Outstanding work Steve.  You have done wonderful work in outlining the significant opportunities we have.

We have got in better shape structurally with Dan taking responsibility for New Biz inc Tele sales.

Thanks again Steve.

Brian Dunne -Managing Director – SVM Europe

I have been putting into practice what I learnt from your internet day and have found I have got the House on to Page 1 on Google under a certain number of search terms which as you can imagine made my day.
I must just say it was a brilliant day and I got a lot out of it and found it fascinating.  I am going to register for your newsletter and you never know one day Langar Hall Hotel may call for another Prudent Marketeer day for Charlotte and I to attend.
Robert Brackenbury – Home PierPoint Wedding Venue

Useful Links & Recommended Websites

Useful Links

Recommended websites

On this page, you will find a list of websites that I recommend.  I hope that they help you grow your profit, by helping you to reduce costs, or increase sales.

The Prudent Marketer blogger.com blog.  For the latest tips, strategies and ideas from Steve and other leading marketing experts.

http://marketing-consultant-blog.blogspot.co.uk/

Conversion Rate Optimisation – Ever seen those websites where someone pops us and says how can I help.  You can ask questions live, on the internet with a real live person.  These are great for CRO (conversion rate optimisation), in other words getting more leads.  Check this site out for a 30 days trial…

https://www.livechatinc.com/pricing/

The LinkedIn Academy – Steve’s website which is dedicated to helping people use LinkedIn to grow their business.  Join The LinkedIn Academy and get lots of free tips.

www.thelinkedinacademy.com

LinkedIn – The world’s leading social media website for business

www.linkedin.com

Business Connections Live – A fantastic business TV channel on the Internet.  They are live every Wednesday at 7pm.  Check back issues for my interviews.

http://businessconnectionslive.com

Run a Domain name check to see if you are blacklisted anywhere –  First go here:

https://mxtoolbox.com

Then check the IP address of your office at  https://www.whatismyip.com/

Then having got your IP address, enter that here: https://mxtoolbox.com/blacklists.aspx

This will tell you if your email and/or domain is getting blocked, or blacklisted anywhere?

Opal Flame – Customers of our audio marketing programmes are continually complimenting the amazing quality and clarity of the material.  Robert always comes up trumps.  I am always amazed at his intuition in putting together the best edits.  He is more than a sound producer; he sees the bigger picture.

www.opal-flame.com

Smart Numbers – This is a fantastic resource for business who want to use different telephone numbers in order to track their marketing results.

http://www.maincoms.co.uk/smart-numbers/

Nightingale Conant – They sell fantastic marketing, management and personal development CD’s, DVD’s and other audio programmes. They normally offer a 30-day trial before you buy so if you don’t like the programme, you just return it to them.

www.nightingaleconant.co.uk

Institute of Sales and Marketing Management – They run great seminars and the mag is also good. Worth looking at if you are in sales or marketing.

www.ismm.co.uk

Word Tracker – The website provides a keyword search optimisation service.
www.wordtracker.com

SunZu – is an on-line networking club. Well worth checking out for your business.
www.sunzu.com

Elance – A great website for sourcing services worldwide.  Develop your own worldwide small business.

www.elance.com

ClickBank – This website has products that you can sell on your website for a commission as an affiliate. Often commissions are in excess of 50% of the product

www.clickbank.com

Fiverr – This is a great website with people offering to do things for you for $5!

www.fiverr.com

A great website for finding experts to outsource your needs to.

www.peopleperhour.com

SalesForce – The worlds leading CRM Software

www.salesforce.com

Build A Brand – A site to get design done cheaply

www.buildabrand.com

oDesk – This website matches people with a job; build a flexible workforce based on skills, ratings, and reviews

www.odesk.com

Twilert – Provides you with alerts from Twitter. In other words, when someone uses words like “does anyone know someone who can help me to _____” it alerts you.

www.twilert.com

Klout – Gives you a score in terms of how well you are doing on social media

www.klout.com

Echo Live Scribe – This site sells a pen that enables you to take meeting notes and upload them onto your computer. Then, with just a click of a button, it can turn your notes into typed text or a report.

www.echolivescribe.com

Zip Shot Tripod – This website is where you can buy a great little tripod that folds away very small and is ideal for  producing your YouTube videos

www.zipshottripod.com

 

The FD Group – Looking for a great part time FD?   Talk to Trevor Wilson at The FD Group

www.thefdgroup.co.uk

Solways Printers – If you are looking for top class printing, then Tim is your man at Solways Printers

www.solways.co.uk

Tony Robbins – Great for tips and advice on personal and business development

www.tonyrobbins.com

Blogger.com – Get a free blog. You blog to get onto the first page of Google. It is owned by Google and it is free. Very powerful!

www.blogger.com

Techsmith – On this website, you can buy Camtasia screen capture video production software & other products. Camtasia is well worth looking at if you are serious about video production

www.techsmith.com

MailChimp – A website for cheap email marketing

www.mailchimp.com

 

Constant Contact – A CRM website for cheap email marketing

www.constantcontact.com

99 Designs – 99 Designs is great.  If you want something designed, you ask for a design then lots of people put forward their design.  You review all the designs that have been selected for you and then you select the design that you like and you pay for it.

www.99designs.co.uk

Fivesquids  – On this website you can get people to help you with your marketing.  Not only that, but the cost is only £5.

www.fivesquids.co.uk

PR to Go – Monitor your PR efforts

www.pr2go.com

Docmail – Print and send out postcards for less than the cost of a stamp

www.docmail.com

Freelance.com – Get a quote or find freelance work on-line

www.freelance.com

Sustainable Routes – This website offers 50/50 funding to SME’s to help them become ‘greener’ by reducing travel costs.

www.sustainableroutes.co.uk

Check out Opuzz for royalty free music

www.opuzz.com

LinkedIn Changes That You Need To Know About This Year

What Changes Has LinkedIn Made For Users?

 LinkedIn is currently the world’s biggest professional networking platform, so it’s not a major surprise that to keep things running smoothly, the company has made a few adjustments to improve its user experience. The redesign of the site comes after the upgrade of its app. The desktop tweaks are focused on making the crossover between the two platforms more similar in the hope that users will spend more time each day on the site – only 25% of the platform’s 450 million users used it monthly.

The new interface (UI) boasts an updated color scheme, a shift from black to a dark teal. The menu bar at the top of the page is slightly thinner, mirroring the mobile app. Listed below are all changes you can expect to see; any features and areas not mentioned remain as they were before the recent upgrade.

Aside from the ads on the right-hand side of the page, all the usual features are on the main page with the option to share an update, photo or article at the top of the page. What might confuse a few people, particularly any newcomers, is the “publish” option is just below that, which gives you direct access to the publishing feature.

The profile rank feature seems to have disappeared since the update; perhaps it will return in time. In the meantime, be selective and test out your results. Your profile views and headline are shown directly under your photo. The timeline is the only new feature added to the homepage and looks similar to a Facebook feed with a count of how many people have read your latest post.

Your Profile

The bedrock of LinkedIn is now accessible via the “Me” icon in the menu bar and is depicted by a tiny snapshot of your profile picture. Your photo is now circular so you might have to try a few different sizes to get a good fit. It appears that most people are doing best with dimensions in the 1800-by-300 pixel range, rather than the 1536-by-738 size LinkedIn suggests uploading.

To see more than just your summary, people now have to click the “more” button, so it’s crucial you make those first two lines count. The only real downside about the new profile section is that you can no longer reorder the different parts of your profile.

Other People’s Profiles

All the contact info for others’ profiles is now displayed on the far right-hand side along with website URLs. The options for sharing, removing, blocking, reporting, unfollowing and sending a request are all visible on the top right if you press the three little dots next to the centered profile picture.

The old “in common” feature is now called “highlights,” making it easily accessible, while just below that you see others’ posts.

My Network

When you used to click on “My Network” you were met with “Connections,” “Add Contacts,” “Alumni” and “People You May Know.” The new version takes you straight to your invitations and people you may know instead; click “see all” for the rest of your connections and keep in mind that the announcements feature has moved to your notification area. We’ve lost the “Alumni” search option, but you can get around this by searching for the school in the search bar.

Notifications

The notifications feature is new and improved, now with its own separate page; reach it by going to the top menu and clicking on the bell icon (this was previously a flag icon). This layout makes it easier to track engagement and respond, you’ll still receive all the notifications you did previously.

These changes to the platform are more cosmetic than technical and only time will tell if they enhance the site long term. For newcomers and those who don’t use the advanced features, the changes are certainly worth it. For more experienced users, it doesn’t offer much in terms of newness yet. However, it’s still early days for potentially larger changes, as Microsoft only acquired LinkedIn in December.

Shocking Facts about LinkedIn

Shocking Facts about LinkedIn

  • Two new users join LinkedIn every second.
  • Unique visiting members grew 16% to an average of 97 million per month.
  • LinkedIn has a reach into 200 countries and territories.
  • 1 out of 3 professionals on the planet has a LinkedIn profile.
  • Out of 380 million users, 75% of new sign-ups are from outside the U.S.
  • Listing skills boosts your profile views by 13X.
  • LinkedIn profiles are 11X more likely to be viewed if it includes a photo.
  • LinkedIn reported 55 cents per share earnings and a 33% advanced revenue of $712 million.
  • LinkedIn found that employees are 70% more likely to engage with a brand’s company updates.
  • 8.33% of Americans use LinkedIn while they are on the job.
  • 13% of millennials use LinkedIn.
  • Total number of long form posts written on LinkedIn to date are 3 million.
  • The number of long form posts per week increased to more than 130,000, and there are more than 1 million unique members publishing long form content on their sites, a scale that we believe is unprecedented in the history of professional publishing.
  • 39% of LinkedIn users have paid premium accounts.
  • LinkedIn reports that more than 3 million companies have created Company Pages.
  • LinkedIn generates social media’s highest lead conversion rate which is 2.74% higher than Facebook (0.77%) and Twitter (0.69%).
  • Over 25 million profiles are viewed on LinkedIn daily.
  • 42% of LinkedIn users update their profiles regularly.
  • 35% of LinkedIn users access the site daily.
  • 1 in 20 profiles belongs to recruiters.
  • 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months)
  • The average number of connections on LinkedIn is 930.
  • 41% of millionaires use LinkedIn.
  • LinkedIn has established that updates that contain links to more content get up to 45% higher follower engagement than updates without.
  • Posting images has been shown to result in a 98% higher comment rate.

The 10 do’s you have to apply.

LinkedIn is considered the best professional social networking site which will not only help you connect with people but also to grow your businesses.

It also helps portray a trustworthy image which is constructive and respectful in order to achieve your business goals. While working with LinkedIn, follow the below listed points to get the desired outcome.

Create a quality profile

Your LinkedIn profile should portray your business in a very creative and attractive manner. It should showcase your products in the best possible way. A LinkedIn profile is the most suitable way of evoking interest towards your website.

Have a profile that is complete and updated regularly. Updates made should be relevant and specific that do not distract your target audience. Give a detailed description of what you do and describe your business properly to get quality traffic.

Personalize each invite

People are usually attracted towards personalized or tailored invites. A Personalized invitation creates stronger positive impressions of your business. To gain a targeted audience, personalized invitations are an asset for your business.

Personalize your recommendation requests and o er a reciprocal if appropriate. Personalized invites are less likely to be marked as spam and will drive more tra c for your business. Try to include a message along with your invite in order to get the best results.

Post timely and relevant updates

Just like other social media platforms, post your updates timely. Updates help strengthen relationships with your business connections which are necessary when you post vital information related to your business. Updates made should be relevant, meaningful and differentiated.

If the updates made are not related to your targeted audience, then they are more likely to be ignored by your connections, and may distract them from your profile. Don’t over post because your connection will end up blocking your profile.

Make your profile public

If your LinkedIn profile is set in private mode, then no one other than your connections can view it. A LinkedIn public profile can easily be viewed by your targeted traffic through various search engines whether they are your connections or not.

You can manage your public profile settings by clicking on Edit Profile and then on manage Public Profile Setting. Making your profile public will help you in getting appropriate tra c in order to boost your sales and profits.

It also gives you a chance to increase your followers in the long run.

Best use of LinkedIn ads

LinkedIn helps you promote your business by posting ads regarding your products or services on it. Posting ads will help drive subscribers to you. These are paid ads which help get targeted customers for your business.

LinkedIn ads are very beneficial. It allows you to create 15 variations of your ad and post them according to your targeted audience. LinkedIn also provide you an option for tracking the results of posted ads.

Respond promptly to messages

Many people ignore LinkedIn messages. However, they’re equally as important as business calls or emails. They can also help you by bringing your audience to you which would increase your list of subscribers.

In LinkedIn etiquette, it is considered that LinkedIn messages should be treated just like your emails and should be responded to promptly. Responses given within 1-2 days is acceptable but longer than that will hamper your business.

Prompt replies also give a feeling of being cared about to your customers, and makes them feel connected.

Be professional

LinkedIn is best suited for professional use and not a platform where you can express your personal interests. Your business profile should be highly professional and effective so you can create a genuine reputation for your business.

Your LinkedIn profile enables you to engage with your audience and build your brand, as well. A professional LinkedIn profile helps achieve your targets, so make the most of it. Use appropriate content on LinkedIn so that you can get better responses from your target audience.

Make the best use of social contacts

To increase your list of targeted contacts, go to other social media platforms, invite your contacts to become your connections and increase your profits. Use your social contacts to gain referrals and audience for your business.

You can also share your contact list with your new connections so that they can bring you more targeted audience to your business and help you build your business’ brand.

Have quality networks

Everyone likes to have a large network where he or she can promote their business in a fruitful manner. Having a large number of contacts is good for your business, but having quality contacts should be given the utmost priority.

Most potential customers will dig deeper when checking out your business profile, and will judge your business by the profile details and the amount of quality networks you possess. Try to get quality connections rather than having a huge group that won’t help your business.

Always keep in mind, ten random connections will not give the desired results that one quality connection can provide.

Post updates or start a discussion on your profile to get more quality connections. Be active while contributing in discussions and try to relate your comments to your business.

Interact with others, join discussions and share your expertise to get quality tra c to your business profile that will benefit your business. While doing this, don’t get involved with too many groups or discussions.

A major benefit that is gained when joining discussions is that your contacts can easily learn your growth parameters, and feel more connected to you.

You can follow the above mentioned pointers to increase your brand loyalty on LinkedIn, which is very helpful to drive targeted tra c to your business. Post updates regularly and build a network that will bring benefits to your business.

Keep all these points in mind and march on to the path of progress.

Need further advice?  Cal us on 01256 345 556.

LinkedIn training Hampshire

Come and learn how I win £80,000+ in new business on LinkedIn each and every year.

We have only 20 places on our half-day LinkedIn workshop on 10th March 2016 and they will sell out!

This LinkedIn workshop covers:  

  1. Growing your database on LinkedIn through effective list building
  2. Targeting your marketing to increase conversion rates
  3. Connecting to your target market and other relevant people
  4. Setting up your personal profile
  5. Setting up your company profile and uploading all your products and services to LinkedIn
  6. Following up on your contacts
  7. Using groups to grow your business and to send marketing messages to thousands, or millions, of people free of charge
  8. Using LinkedIn PPC advertising to drive highly targeted traffic to your website
  9. Communicating your message and getting people to pick up the phone or visit your website through effective posts
  10. Building an effective profile page
  11. Marketing your events or finding events you might like to attend
  12. Keeping in touch in order to build business relationships
  13. Getting recommended by lots of people

The cost of attending is discounted to only £69 + VAT for a standard ticket. Or you can upgrade to a VIP ticket for only £170 + VAT and get a copy of the workshop on eight DVD’s (value £99), so you can train others in your team, plus a copy of LinkedIn 2.0 (a 100-page workbook, with a value of £50).

Find more details here.

Warm regards

Steve Mills – The Prudent Marketer

01256 345556

www.theprudentmarketer.com

 

Linkedin Workshop

How to win £80,000+ per person, per year in leads and sales on LinkedIn

linkedin workshop

The problem

The biggest problems that small business face on LinkedIn is that they either don’t understand it, or they don’t have the time to use it. The fact is, if you sell to senior management, middle management, or business owners, then your target market is on LinkedIn.

In fact, there are 377,000,000 people worldwide and over 19,000,000 in the UK on LinkedIn. So, the question is – How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?

Your options

There are several options for you to consider:

Do nothing and lose out on sales from this fantastic income stream
Continue as you are and win the same about of business from LinkedIn, as you currently do
Take action to improve the marketing of your business.

Need further advice?  Cal us on 01256 345 556.

 

 

LinkedIn PPC Advertising – Winning an Auction

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