Posts Tagged ‘Internet Marketing’

Useful Links & Recommended Websites

Useful Links

Recommended websites

On this page, you will find a list of websites that I recommend.  I hope that they help you grow your profit, by helping you to reduce costs, or increase sales.

The Prudent Marketer blogger.com blog.  For the latest tips, strategies and ideas from Steve and other leading marketing experts.

http://marketing-consultant-blog.blogspot.co.uk/

Conversion Rate Optimisation – Ever seen those websites where someone pops us and says how can I help.  You can ask questions live, on the internet with a real live person.  These are great for CRO (conversion rate optimisation), in other words getting more leads.  Check this site out for a 30 days trial…

https://www.livechatinc.com/pricing/

The LinkedIn Academy – Steve’s website which is dedicated to helping people use LinkedIn to grow their business.  Join The LinkedIn Academy and get lots of free tips.

www.thelinkedinacademy.com

LinkedIn – The world’s leading social media website for business

www.linkedin.com

Business Connections Live – A fantastic business TV channel on the Internet.  They are live every Wednesday at 7pm.  Check back issues for my interviews.

http://businessconnectionslive.com

Run a Domain name check to see if you are blacklisted anywhere –  First go here:

https://mxtoolbox.com

Then check the IP address of your office at  https://www.whatismyip.com/

Then having got your IP address, enter that here: https://mxtoolbox.com/blacklists.aspx

This will tell you if your email and/or domain is getting blocked, or blacklisted anywhere?

Opal Flame – Customers of our audio marketing programmes are continually complimenting the amazing quality and clarity of the material.  Robert always comes up trumps.  I am always amazed at his intuition in putting together the best edits.  He is more than a sound producer; he sees the bigger picture.

www.opal-flame.com

Smart Numbers – This is a fantastic resource for business who want to use different telephone numbers in order to track their marketing results.

http://www.maincoms.co.uk/smart-numbers/

Nightingale Conant – They sell fantastic marketing, management and personal development CD’s, DVD’s and other audio programmes. They normally offer a 30-day trial before you buy so if you don’t like the programme, you just return it to them.

www.nightingaleconant.co.uk

Institute of Sales and Marketing Management – They run great seminars and the mag is also good. Worth looking at if you are in sales or marketing.

www.ismm.co.uk

Word Tracker – The website provides a keyword search optimisation service.
www.wordtracker.com

SunZu – is an on-line networking club. Well worth checking out for your business.
www.sunzu.com

Elance – A great website for sourcing services worldwide.  Develop your own worldwide small business.

www.elance.com

ClickBank – This website has products that you can sell on your website for a commission as an affiliate. Often commissions are in excess of 50% of the product

www.clickbank.com

Fiverr – This is a great website with people offering to do things for you for $5!

www.fiverr.com

A great website for finding experts to outsource your needs to.

www.peopleperhour.com

SalesForce – The worlds leading CRM Software

www.salesforce.com

Build A Brand – A site to get design done cheaply

www.buildabrand.com

oDesk – This website matches people with a job; build a flexible workforce based on skills, ratings, and reviews

www.odesk.com

Twilert – Provides you with alerts from Twitter. In other words, when someone uses words like “does anyone know someone who can help me to _____” it alerts you.

www.twilert.com

Klout – Gives you a score in terms of how well you are doing on social media

www.klout.com

Echo Live Scribe – This site sells a pen that enables you to take meeting notes and upload them onto your computer. Then, with just a click of a button, it can turn your notes into typed text or a report.

www.echolivescribe.com

Zip Shot Tripod – This website is where you can buy a great little tripod that folds away very small and is ideal for  producing your YouTube videos

www.zipshottripod.com

 

The FD Group – Looking for a great part time FD?   Talk to Trevor Wilson at The FD Group

www.thefdgroup.co.uk

Solways Printers – If you are looking for top class printing, then Tim is your man at Solways Printers

www.solways.co.uk

Tony Robbins – Great for tips and advice on personal and business development

www.tonyrobbins.com

Blogger.com – Get a free blog. You blog to get onto the first page of Google. It is owned by Google and it is free. Very powerful!

www.blogger.com

Techsmith – On this website, you can buy Camtasia screen capture video production software & other products. Camtasia is well worth looking at if you are serious about video production

www.techsmith.com

MailChimp – A website for cheap email marketing

www.mailchimp.com

 

Constant Contact – A CRM website for cheap email marketing

www.constantcontact.com

99 Designs – 99 Designs is great.  If you want something designed, you ask for a design then lots of people put forward their design.  You review all the designs that have been selected for you and then you select the design that you like and you pay for it.

www.99designs.co.uk

Fivesquids  – On this website you can get people to help you with your marketing.  Not only that, but the cost is only £5.

www.fivesquids.co.uk

PR to Go – Monitor your PR efforts

www.pr2go.com

Docmail – Print and send out postcards for less than the cost of a stamp

www.docmail.com

Freelance.com – Get a quote or find freelance work on-line

www.freelance.com

Sustainable Routes – This website offers 50/50 funding to SME’s to help them become ‘greener’ by reducing travel costs.

www.sustainableroutes.co.uk

Check out Opuzz for royalty free music

www.opuzz.com

LinkedIn Changes That You Need To Know About This Year

What Changes Has LinkedIn Made For Users?

 LinkedIn is currently the world’s biggest professional networking platform, so it’s not a major surprise that to keep things running smoothly, the company has made a few adjustments to improve its user experience. The redesign of the site comes after the upgrade of its app. The desktop tweaks are focused on making the crossover between the two platforms more similar in the hope that users will spend more time each day on the site – only 25% of the platform’s 450 million users used it monthly.

The new interface (UI) boasts an updated color scheme, a shift from black to a dark teal. The menu bar at the top of the page is slightly thinner, mirroring the mobile app. Listed below are all changes you can expect to see; any features and areas not mentioned remain as they were before the recent upgrade.

Aside from the ads on the right-hand side of the page, all the usual features are on the main page with the option to share an update, photo or article at the top of the page. What might confuse a few people, particularly any newcomers, is the “publish” option is just below that, which gives you direct access to the publishing feature.

The profile rank feature seems to have disappeared since the update; perhaps it will return in time. In the meantime, be selective and test out your results. Your profile views and headline are shown directly under your photo. The timeline is the only new feature added to the homepage and looks similar to a Facebook feed with a count of how many people have read your latest post.

Your Profile

The bedrock of LinkedIn is now accessible via the “Me” icon in the menu bar and is depicted by a tiny snapshot of your profile picture. Your photo is now circular so you might have to try a few different sizes to get a good fit. It appears that most people are doing best with dimensions in the 1800-by-300 pixel range, rather than the 1536-by-738 size LinkedIn suggests uploading.

To see more than just your summary, people now have to click the “more” button, so it’s crucial you make those first two lines count. The only real downside about the new profile section is that you can no longer reorder the different parts of your profile.

Other People’s Profiles

All the contact info for others’ profiles is now displayed on the far right-hand side along with website URLs. The options for sharing, removing, blocking, reporting, unfollowing and sending a request are all visible on the top right if you press the three little dots next to the centered profile picture.

The old “in common” feature is now called “highlights,” making it easily accessible, while just below that you see others’ posts.

My Network

When you used to click on “My Network” you were met with “Connections,” “Add Contacts,” “Alumni” and “People You May Know.” The new version takes you straight to your invitations and people you may know instead; click “see all” for the rest of your connections and keep in mind that the announcements feature has moved to your notification area. We’ve lost the “Alumni” search option, but you can get around this by searching for the school in the search bar.

Notifications

The notifications feature is new and improved, now with its own separate page; reach it by going to the top menu and clicking on the bell icon (this was previously a flag icon). This layout makes it easier to track engagement and respond, you’ll still receive all the notifications you did previously.

These changes to the platform are more cosmetic than technical and only time will tell if they enhance the site long term. For newcomers and those who don’t use the advanced features, the changes are certainly worth it. For more experienced users, it doesn’t offer much in terms of newness yet. However, it’s still early days for potentially larger changes, as Microsoft only acquired LinkedIn in December.

LinkedIn PPC Advertising – Winning an Auction

My top 5 LinkedIn Marketing Tips

My top 5 LinkedIn Marketing Tips

To create 40% of your leads from LinkedIn

LinkedIn is without a doubt a website that can win you business.  I would go as far as to say that you are leaving a pot of gold, sitting on the table each and every month, by not Marketing your business properly on LinkedIn.

Here are my top 5 tips:

  1. Pick up the phone and call the people you know on LinkedIn.  They are your contacts, friends and business associates and so you MUST start to build those relationships.  So, call them, meet them, invite them to the Footie, Rugby, Golf, or other events
  2. Communicate with them through email, within LinkedIn, or better still get them out of LinkedIn and into your e-mail database
  3. Post our ideas and information on LinkedIn that positions you as an expert in what you do and do this several times per day.  You want to be the Key Person of Influence
  4. Make sure your personal and company profiles look great and are up to date
  5. Take a look at the targeting of the PPC Advertising.  It is worth looking into.

Need help with your LinkedIn Management?  Click here

 

Using Photos as a Social Media Tool

 

Using Photos as a Social Media Tool for Your Business

Effective marketing using a social media tool for your business is not always as easy as it sounds. There are a lot of other techniques that you can use and they can be found all over the internet. A simple search will give you information written by countless experts on the different ways to effectively market anything and everything.

One social media tool for your Berkshire business is marketing through photos. If you haven’t tried this yet for your business, know that you are missing out a lot.

The popularity of photos as a social media tool for business

If you look around you today, you will see not just a single camera phone. There should be at least 5 – 10 camera phone users around you when you’re on a busy street. Also, cameras on phones are being upgraded every time a new model comes out.

When you visit the internet, photos are also rampant. From the famous ‘selfies’ to photos of animals and even insects, you will see people posting all kinds of photos online. This is why social media sites such as Instagram and Pinterest are gaining more users every day.

Are photos effective as a social media tool for business?

As a business, you will also need to leverage on the popularity of photos. No doubt, you are familiar with the adage, ‘To see is to believe.’ Today, this is much easier due to the wide availability of cameras.

When businesses use photos to market their products and services, it will help customers see what’s being offered.

Taking photos is not a difficult task. Even when you are simply using your phone’s camera, you can easily point and shoot and you have a photo you can publish on your business’ social media page.

Of course, just make sure that photos of your products or services are clean and professional looking. If needed, you can hire a professional photographer to take photos and edit them. On the other hand, if you are just posting photos on your social media page as quick updates, then there’s probably no need for the photo to be perfect.

You can even let your customers or social media followers experience your office, even if it’s just in photos. In the first place, they probably started following you to gain more information about your business and the people behind the business. Therefore, you can probably take pictures of your office and your employees at work or at play. This will let your customers see that there are real people behind the business. In this way, it won’t look as if you are hard selling to them at all times.

If you are looking for more marketing strategies, or you want to talk to experts about business and marketing, you can consult with the Prudent Marketer team. The team has extensive knowledge and experience in social media tools for your business and other marketing techniques you can use as well.


LinkedIn Training Basingstoke

LinkedIn DVD Training programme

 

A big thank you to everyone on the LinkedIn Webinar today.  We had over 100 people on the webinar, including people in Italy, France and USA.  I am now looking forward to our next LinkedIn Event on 19th March 2015, which is a one day workshop.

Further details regarding the workshop can be found by clicking LinkedIn Workshop Training Basingstoke.

Social Media Tools for Business that you can’t afford not to use!

Video Social Media tools

One of the Social Media Tools for Business That You Can’t Afford Not to Use. 

Videos are one of the most useful and often neglected social media tools for business. It attracts a lot of interest due to its highly visual nature not to mention engaging content that leads to a lot of discussions online.

A prime example of the effectiveness of videos is through YouTube. There are so many videos uploaded to the site across all niches, and a user can easily get lost among the sea of videos hosted on the site. When users like a video they see, they will immediately share this with their friends, who in turn will share the video with their network if they see value or appreciate the content of the video. With the right content and presentation, a video can quickly go viral these days!

Another upside of using videos as one of your social media tools for business is its appeal to people who do not like to read. People who’d rather watch videos can search for tutorials online or find books turned to movies and even videos on their worst or favourite school subjects. Watching the videos will make it easier for anybody including learning about anything.

These are just some of the reasons why it is imperative for any company and business to include videos in their arsenal of social media tools for business!

Although it sounds simple to create a video and upload it to YouTube or on to any other video hosting sites, your need to keep a few things in mind in order to create effective marketing videos for your business.

How to maximise the use of videos to complement with your other social media tools for business:

  1. Make sure that you know your audience. Of course, you should know who you are creating a video for. You’re not creating a video for kids, or college kids, or the general public. You are creating a video with a specific target in mind.

For instance, your target market are mothers, then you should create a video that would appeal to mothers. This means you should have a few aspects in mind for you video such as decent characters, children or a family.

  1. Have a clear message in mind. Now that you have a target in mind, think about the message that you want to deliver. Do you want to encourage, inspire, teach or invite  them to a seminar perhaps. For the same group of mothers, you may want them to feel the stress in their family so  you can help them find a solution.

Make sure that your message is clear and relevant for your target audience.

  1. Have a set budget. Of course, you will need to spend for necessary resources in creating your video. You might even need to hire a professional video production company to help you create a more streamlined video which would be perfect for your business. Either way, you need to be clear with your budget. Tell the production company your budget so they know what they are working with.

Using social media tools for business is a must nowadays. If you want more information, you can follow The Prudent Marketerter.

LinkedIn Marketing update

 

LinkedIn has just passed the 15,000,000 members mark in the UK.

When you consider that there are approx 67,000,000 in the UK and you realise that the 15,000,000 are mainly business owners, senior decision makers, senior and middle management and professionals, then you must start to realise that you MUST start to tap into the largest free database in the world and in the UK.

Are you using LinkedIn to its full potential?

LinkedIn Training Nottingham

Steve Mills - linkedIn TrainingNew date for my next Nottingham workshop has just been released.  The workshop will be held on 5th March 2014.  So, if you are interested in learning to make 100k+ from LinkedIn in 2014, then click LinkedIn Training for further details.

LinkedIn featured on BBC News

LinkedIn Training

 

LinkedIn is featured on the BBC News.  Here is a link.  Watch the video.  Very interesting – http://www.bbc.co.uk/news/business-24905607