Posts Tagged ‘Internet marketing workshop berkshire’

Useful Links & Recommended Websites

Useful Links

Recommended websites

On this page, you will find a list of websites that I recommend.  I hope that they help you grow your profit, by helping you to reduce costs, or increase sales.

The Prudent Marketer blogger.com blog.  For the latest tips, strategies and ideas from Steve and other leading marketing experts.

http://marketing-consultant-blog.blogspot.co.uk/

Conversion Rate Optimisation – Ever seen those websites where someone pops us and says how can I help.  You can ask questions live, on the internet with a real live person.  These are great for CRO (conversion rate optimisation), in other words getting more leads.  Check this site out for a 30 days trial…

https://www.livechatinc.com/pricing/

The LinkedIn Academy – Steve’s website which is dedicated to helping people use LinkedIn to grow their business.  Join The LinkedIn Academy and get lots of free tips.

www.thelinkedinacademy.com

LinkedIn – The world’s leading social media website for business

www.linkedin.com

Business Connections Live – A fantastic business TV channel on the Internet.  They are live every Wednesday at 7pm.  Check back issues for my interviews.

http://businessconnectionslive.com

Run a Domain name check to see if you are blacklisted anywhere –  First go here:

https://mxtoolbox.com

Then check the IP address of your office at  https://www.whatismyip.com/

Then having got your IP address, enter that here: https://mxtoolbox.com/blacklists.aspx

This will tell you if your email and/or domain is getting blocked, or blacklisted anywhere?

Opal Flame – Customers of our audio marketing programmes are continually complimenting the amazing quality and clarity of the material.  Robert always comes up trumps.  I am always amazed at his intuition in putting together the best edits.  He is more than a sound producer; he sees the bigger picture.

www.opal-flame.com

Smart Numbers – This is a fantastic resource for business who want to use different telephone numbers in order to track their marketing results.

http://www.maincoms.co.uk/smart-numbers/

Nightingale Conant – They sell fantastic marketing, management and personal development CD’s, DVD’s and other audio programmes. They normally offer a 30-day trial before you buy so if you don’t like the programme, you just return it to them.

www.nightingaleconant.co.uk

Institute of Sales and Marketing Management – They run great seminars and the mag is also good. Worth looking at if you are in sales or marketing.

www.ismm.co.uk

Word Tracker – The website provides a keyword search optimisation service.
www.wordtracker.com

SunZu – is an on-line networking club. Well worth checking out for your business.
www.sunzu.com

Elance – A great website for sourcing services worldwide.  Develop your own worldwide small business.

www.elance.com

ClickBank – This website has products that you can sell on your website for a commission as an affiliate. Often commissions are in excess of 50% of the product

www.clickbank.com

Fiverr – This is a great website with people offering to do things for you for $5!

www.fiverr.com

A great website for finding experts to outsource your needs to.

www.peopleperhour.com

SalesForce – The worlds leading CRM Software

www.salesforce.com

Build A Brand – A site to get design done cheaply

www.buildabrand.com

oDesk – This website matches people with a job; build a flexible workforce based on skills, ratings, and reviews

www.odesk.com

Twilert – Provides you with alerts from Twitter. In other words, when someone uses words like “does anyone know someone who can help me to _____” it alerts you.

www.twilert.com

Klout – Gives you a score in terms of how well you are doing on social media

www.klout.com

Echo Live Scribe – This site sells a pen that enables you to take meeting notes and upload them onto your computer. Then, with just a click of a button, it can turn your notes into typed text or a report.

www.echolivescribe.com

Zip Shot Tripod – This website is where you can buy a great little tripod that folds away very small and is ideal for  producing your YouTube videos

www.zipshottripod.com

 

The FD Group – Looking for a great part time FD?   Talk to Trevor Wilson at The FD Group

www.thefdgroup.co.uk

Solways Printers – If you are looking for top class printing, then Tim is your man at Solways Printers

www.solways.co.uk

Tony Robbins – Great for tips and advice on personal and business development

www.tonyrobbins.com

Blogger.com – Get a free blog. You blog to get onto the first page of Google. It is owned by Google and it is free. Very powerful!

www.blogger.com

Techsmith – On this website, you can buy Camtasia screen capture video production software & other products. Camtasia is well worth looking at if you are serious about video production

www.techsmith.com

MailChimp – A website for cheap email marketing

www.mailchimp.com

 

Constant Contact – A CRM website for cheap email marketing

www.constantcontact.com

99 Designs – 99 Designs is great.  If you want something designed, you ask for a design then lots of people put forward their design.  You review all the designs that have been selected for you and then you select the design that you like and you pay for it.

www.99designs.co.uk

Fivesquids  – On this website you can get people to help you with your marketing.  Not only that, but the cost is only £5.

www.fivesquids.co.uk

PR to Go – Monitor your PR efforts

www.pr2go.com

Docmail – Print and send out postcards for less than the cost of a stamp

www.docmail.com

Freelance.com – Get a quote or find freelance work on-line

www.freelance.com

Sustainable Routes – This website offers 50/50 funding to SME’s to help them become ‘greener’ by reducing travel costs.

www.sustainableroutes.co.uk

Check out Opuzz for royalty free music

www.opuzz.com

LinkedIn Changes That You Need To Know About This Year

What Changes Has LinkedIn Made For Users?

 LinkedIn is currently the world’s biggest professional networking platform, so it’s not a major surprise that to keep things running smoothly, the company has made a few adjustments to improve its user experience. The redesign of the site comes after the upgrade of its app. The desktop tweaks are focused on making the crossover between the two platforms more similar in the hope that users will spend more time each day on the site – only 25% of the platform’s 450 million users used it monthly.

The new interface (UI) boasts an updated color scheme, a shift from black to a dark teal. The menu bar at the top of the page is slightly thinner, mirroring the mobile app. Listed below are all changes you can expect to see; any features and areas not mentioned remain as they were before the recent upgrade.

Aside from the ads on the right-hand side of the page, all the usual features are on the main page with the option to share an update, photo or article at the top of the page. What might confuse a few people, particularly any newcomers, is the “publish” option is just below that, which gives you direct access to the publishing feature.

The profile rank feature seems to have disappeared since the update; perhaps it will return in time. In the meantime, be selective and test out your results. Your profile views and headline are shown directly under your photo. The timeline is the only new feature added to the homepage and looks similar to a Facebook feed with a count of how many people have read your latest post.

Your Profile

The bedrock of LinkedIn is now accessible via the “Me” icon in the menu bar and is depicted by a tiny snapshot of your profile picture. Your photo is now circular so you might have to try a few different sizes to get a good fit. It appears that most people are doing best with dimensions in the 1800-by-300 pixel range, rather than the 1536-by-738 size LinkedIn suggests uploading.

To see more than just your summary, people now have to click the “more” button, so it’s crucial you make those first two lines count. The only real downside about the new profile section is that you can no longer reorder the different parts of your profile.

Other People’s Profiles

All the contact info for others’ profiles is now displayed on the far right-hand side along with website URLs. The options for sharing, removing, blocking, reporting, unfollowing and sending a request are all visible on the top right if you press the three little dots next to the centered profile picture.

The old “in common” feature is now called “highlights,” making it easily accessible, while just below that you see others’ posts.

My Network

When you used to click on “My Network” you were met with “Connections,” “Add Contacts,” “Alumni” and “People You May Know.” The new version takes you straight to your invitations and people you may know instead; click “see all” for the rest of your connections and keep in mind that the announcements feature has moved to your notification area. We’ve lost the “Alumni” search option, but you can get around this by searching for the school in the search bar.

Notifications

The notifications feature is new and improved, now with its own separate page; reach it by going to the top menu and clicking on the bell icon (this was previously a flag icon). This layout makes it easier to track engagement and respond, you’ll still receive all the notifications you did previously.

These changes to the platform are more cosmetic than technical and only time will tell if they enhance the site long term. For newcomers and those who don’t use the advanced features, the changes are certainly worth it. For more experienced users, it doesn’t offer much in terms of newness yet. However, it’s still early days for potentially larger changes, as Microsoft only acquired LinkedIn in December.

Using Photos as a Social Media Tool

 

Using Photos as a Social Media Tool for Your Business

Effective marketing using a social media tool for your business is not always as easy as it sounds. There are a lot of other techniques that you can use and they can be found all over the internet. A simple search will give you information written by countless experts on the different ways to effectively market anything and everything.

One social media tool for your Berkshire business is marketing through photos. If you haven’t tried this yet for your business, know that you are missing out a lot.

The popularity of photos as a social media tool for business

If you look around you today, you will see not just a single camera phone. There should be at least 5 – 10 camera phone users around you when you’re on a busy street. Also, cameras on phones are being upgraded every time a new model comes out.

When you visit the internet, photos are also rampant. From the famous ‘selfies’ to photos of animals and even insects, you will see people posting all kinds of photos online. This is why social media sites such as Instagram and Pinterest are gaining more users every day.

Are photos effective as a social media tool for business?

As a business, you will also need to leverage on the popularity of photos. No doubt, you are familiar with the adage, ‘To see is to believe.’ Today, this is much easier due to the wide availability of cameras.

When businesses use photos to market their products and services, it will help customers see what’s being offered.

Taking photos is not a difficult task. Even when you are simply using your phone’s camera, you can easily point and shoot and you have a photo you can publish on your business’ social media page.

Of course, just make sure that photos of your products or services are clean and professional looking. If needed, you can hire a professional photographer to take photos and edit them. On the other hand, if you are just posting photos on your social media page as quick updates, then there’s probably no need for the photo to be perfect.

You can even let your customers or social media followers experience your office, even if it’s just in photos. In the first place, they probably started following you to gain more information about your business and the people behind the business. Therefore, you can probably take pictures of your office and your employees at work or at play. This will let your customers see that there are real people behind the business. In this way, it won’t look as if you are hard selling to them at all times.

If you are looking for more marketing strategies, or you want to talk to experts about business and marketing, you can consult with the Prudent Marketer team. The team has extensive knowledge and experience in social media tools for your business and other marketing techniques you can use as well.


LinkedIn Training Berkshire

 

Thank you for another successful LinkedIn Training Workshop in Berkshire

A big thank you to everyone who attended the LinkedIn workshop on 30th September 2014.  You all made the date great and your feedback was very kind.

I hope you all manage to now do the essential stuff – Use what you have learned to grow your business.

The next workshop is not until 16th December 2014, but if you want to book go to LinkedIn Training Berkshire.

LinkedIn featured on BBC News

LinkedIn Training

 

LinkedIn is featured on the BBC News.  Here is a link.  Watch the video.  Very interesting - http://www.bbc.co.uk/news/business-24905607

 

LinkedIn Training | Use the LinkedIn Ecosystem to Your Benefit, says Steve Mills, the Prudent Marketer

Steve Mills - linkedIn Training

 

Steve Mills, the Prudent Marketer, an expert in all things marketing and LinkedIn, has spoken out to professionals and business owners in order to encourage them to properly utilise LinkedIn and all of its various different arms of promotion. The LinkedIn ‘ecosystem’, as it is sometimes known, has become an ever-evolving form of marketing that unites a number of different ways of reaching out to people and generating leads.

The beauty of LinkedIn is that it is not a static document; though some people use it as a substitute for a traditional CV or resume, there are a multitude of other ways in which businesses can use LinkedIn to generate leads and boost their own profile in the online sphere. The various different methods are interconnected and interdependent, much like a natural ecosystem, and Steve Mills, who regularly holds LinkedIn seminars and workshops for business owners, is urging businesses to get to know each different branch of the site in order to fully utilise its many advantages.

Steve Mills says, “LinkedIn has grown from being something of a static document to one of the most important tools that a marketer has at their disposal. The interconnecting branches of the site, including the content, the profile, the relationships and their business, must all combine in order to boost the online presence of a brand and generate more leads and custom for their company. In many of my workshops and LinkedIn ‘boot camps’ I teach business owners and marketers about every aspect of the site, from the very basics to the more complex actions and algorithms, and I would encourage everyone who wants to market their business online to consider learning more about this most useful and practical of social networks.”

Each element of LinkedIn leads on to the next in a cycle of promotion. The Profile is the starting point; this is a personal space which is similar to an ‘About Me’ section on a conventional CV. The profile highlights the personality behind an online persona, as well as containing detailed accounts of someone’s qualifications and career experience. The profile then leads to the Connections, which allow you to add colleagues, friends and clients to your network. Connections allow people to view your profile, and allow you to view theirs.

These connections can then be sorted into Groups, which are communities of users who share common interests, whether this is in terms of geography, work history, the industry they work in or a common hobby they share. Groups help to identify new Connections and identify new leads. With more Connections and leads come the possibility of Recommendations and Endorsements, which serve as powerful motivators for potential clients and even more new Connections to add to a network. Recommendations carry slightly more weight, but any form of positive response from a client or an acquaintance will go a long way to increasing a brand’s presence on the ecosystem of LinkedIn.

For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit www.theprudentmarketer.com

About Steve Mills

Steve Mills helps clients to create more leads. Over the past 17 years, Steve has built a reputation for helping businesses to market themselves using his ‘Marketing without Money Formula’. Never one to take unnecessary risks for himself or his client, Steve is now known as The Prudent Marketer.

Steve established his reputation by training thousands of business people in how to market themselves without a budget. He has spoken to audiences all over the world and authored three highly successful marketing books as well as writing articles for many leading business magazines. He is the founder of The LinkedIn Training Academy which provides training, coaching and mentoring, through video, audio, workshops and webinars.

Testimonial for our LinkedIn Training

Hi Steve,

I would like to take this opportunity to express to anyone interested in learning the ins and outs of LinkedIn, to spend a day with Steve Mills.  I have to be honest and say that I was sceptical at first and thought it was just another money making offer.

But having paid my money and attended the one day training course, I was impressed and I came away feeling content that my money had not been wasted and that I felt empowered to use LinkedIn as part of my future marketing avenues.

Well done Steve. I can easily recommend both Steve and his training. Do the course and get on top of LinkedIn.

Kind regards

Paul Peasley

Owner of Apex Plumbing Services and AD-vent marketing keys.

Great tip for generating leads on LinkedIn

Steve Mills - linkedIn Training
As a member of The LinkedIn Academy I hope that you are creating leads from LinkedIn.  If not, here is a very simply tip for doing so. 

‘Pick up the phone and speak to your contacts’ 

I am often asked, what is the best way of keeping in touch on LinkedIn?  I believe that it is going back to basics and doing it the old fashioned way, calling your contacts. 

I am not taking about ‘cold calling’, you are ‘warm calling’. You are calling people that know you, at some level.  

When I use this strategy, I often get a day full of appointments, in a few hours of making calls. 

If you want to know more of my 30+ strategies for creating links on LinkedIn, then take a look at my LinkedIn DVD Programme. 

LinkedIn DVD Programme. 

Internet Marketing Training | Just not good enough

In 2013 getting ‘Internet Marketing fit’ is not a should, it is a must.  Let’s face it, more and more business is being done on-line and you need to be part of it.

You simply can’t afford to run your business using out of date ‘Industrial Age’ Marketing.  You must move forward into the‘Socialisation Age’.   You must embrace and develop the use of the many Internet Marketing without Money strategies that are available.  Sticking your ‘head in the sand’ and saying “I don’t understand the internet” is not good enough.

Internet Marketing workshop Berkshire

You should have a call to action (CTA) on each page of your website.  This is an absolute must!  Your CTA should also be above the fold, in other words viewable by the reader without them having to scroll down the page.

Your CTA could be a:

  • free download
  • free consultation
  • sample
  • free e-book
  • telephone number to call
  • special offer

For other tips on internet marketing go to Internet Marketing Training.

This site uses cookies to help us make it better. We have always done this, however now we have to get your consent, by continuing to use the site you are agreeing. → More Info...
 
We use cookies to help us create better content and a better site, you can view more information on our privacy policy page.