Social Media Marketing | The Outlook for Business


Steve Mills - linkedIn Training

It is no secret: social media is the future of business promotion. Being able to interact with customers on a more personal level using technology and websites such as Facebook and Twitter has given companies more promotional opportunities than ever before. 53% of people recommend companies and products using Twitter, according to research, and 50% of people have made a purchase based on an online recommendation on a social network. These figures cannot be ignored; the market for social media promotion is huge if businesses engage in the right way.

Steve Mills, the Prudent Marketer, says, “Social media has become less an optional way to fuel interest in a brand, and more an integral marketing strategy for businesses large and small. Facebook has become the most visited website of them all, and 120,000 tweets are sent through Twitter every second. LinkedIn has around 171,000,000 members, with its database ever growing. Businesses need to wake up to social media and get involved, lest they miss out on the huge market available there.”

The average consumer mentions brands 90 times every week when conversing with family, friends and co-workers. Now that 56% of people check Facebook daily, it is highly likely that many of these conversations will stem from products found on the internet, whether through sponsored advertisements or other forms of lead generation. 5 million pictures are uploaded to Instagram every day, and the app has recently been bought out by Facebook, making it more of a promotional tool than ever. One person joins LinkedIn, the professional social network, every second of the day. The social media outlook has never been plainer: get involved or get left behind.

Not using social media can hurt a brand and make it appear outdated and amateur. The businesses who do use social media, whether it is simply updating a Facebook account or maintaining connections across the top five social networks, find that they can better reach a wider audience. Businesses on budgets find success in social media, where effort, participation and time can go a long way with potential clients; the marketing departments that spend a lot of time on social networks, communicating and interacting with the current and potential clients, will often find that they are superseding their old rivals who have not yet embraced digital trends.

For those who are yet to enter the digital world yet plan to do so to boost their business’ profits, learning how to use social media to improve marketing strategies is simple. The websites have clean, user-friendly interfaces, and there are step-by-step guides all over the web regarding how to become familiar with them. Steve Mills, the Prudent Marketer, regularly hosts LinkedIn seminars educating attendees on how to utilise the professional network to its best marketing capabilities.

For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit

About Steve Mills

Steve Mills helps clients to create more leads. Over the past 17 years, Steve has built a reputation for helping businesses to market themselves using his ‘Marketing without Money Formula’. Never one to take unnecessary risks for himself or his client, Steve is now known as The Prudent Marketer.

Steve established his reputation by training thousands of business people in how to market themselves without a budget. He has spoken to audiences all over the world and authored three highly successful marketing books as well as writing articles for many leading business magazines. He is the founder of The LinkedIn Training Academy which provides training, coaching and mentoring, through video, audio, workshops and webinars.

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