On Saturday 18th February 2012 I attended an Internet Masterclass with one of the world’s leaden experts at Heathrow.
During the morning the Audience were asked – What is holding you back? I think that this is such a powerful question. People said things like:
- Lack of time
- Lack of money
- Not sure how to move forward
- So many options
- I don’t understand PPC, SEO, Social Media, email marketing, etc
And all know that all these are true and yet at the same time they are all BS. The truth is that is is ourselves as business owners who prevent ourselves from moving forward. I have the same time as Richard Branson and I he started off with no money.
In my experience which dates back nearly 30 years and is with thousands of different companies, the biggest reasons that business don’t succeed are:
1. Poor financial management
2. A lack of sales
From a sales point of view, this can be broken down into:
1. Lack of action
2. Lack of understanding
3. Lack of focus
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