LinkedIn Business Opportunities

LinkedIn Training

How Your Profile Picture Can Lead to More LinkedIn Business Opportunities

There is a connection to having a professional profile picture to get better LinkedIn business opportunities. Many of us think that what we put on our profile pictures do not matter in the long run. However, the right profile picture is actually like putting your best face forward, especially if it’s for business.

Your profile picture on your website and your social media sites says a lot about you. Remember that this is the picture that your colleagues, your boss, your potential employer, employees or potential clients are looking at. Almost all people are visually-oriented and so, our eyes usually gravitate towards photos and videos when on a website. Therefore, it would be a waste if you ignore this advantage.

When you want to appear like a well-respected business and to have more LinkedIn business opportunities, your photos need to have a professional look. 

This means you should put a lot of effort in your profile picture. You need to look and act the part as well. Take the following into consideration when thinking about your profile picture.

  • Wear something professional. If you were to go to an interview, what would you wear?
  • If you could, it would be better to have your profile picture taken by a professional photographer.
  • Be mindful of the background that you use in your photo. Make sure it is appropriate to your industry as well.
  • Have good lighting and make sure that it is well lit.
  • Don’t forget to smile.

You don’t need to get a lot of photos for your profile picture. You can maintain a single photo across all your accounts so that your clients will be able to remember who you are and you appear organised and consistent. When you are consistent, people tend to associate it with reliability.

Don’t forget that your profile picture is the face of your business. While some people place their logos as their profile picture, this is not really the face that most people are looking for. Having a real profile picture is desirable as people associate this with credibility and professionalism.

Do not waste this opportunity to show people about your brand and to open up more LinkedIn business opportunities. 

Take the Prudent Marketer as an example and see how Steve Mills uses his profile picture across all his online sites.

For details of Steve’s forthcoming LinkedIn webinars, workshops and his DVD Programme go to www.thelinkedinacademy.com

 

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