LinkedIn Grader

The ‘LinkedIn Grader’ enables people and businesses to grade themselves as to how complete and effective their LinkedIn Marketing currently is.  The Grader is a simple series of questions which enable people to measure and assess on a scale of 1 to 100 how they are currently doing.

Steve explains 

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The problem with most software and Social Media websites is ‘you don’t know what you don’t know’ and this is certainly the case with most people on LinkedIn. Most (99%) people on LinkedIn don’t fully utilise the true potential of the site.

This being the case we decided to set up a simple form to allow you to assess yourself.

All you have to do is to simply answer the questions below and you will instantly have access to your very own LinkedIn Assessment Rating.

Try to be has honest as you can with your answers, as only you will see them (we don’t have access to your assessment). When you finish your questions, you will instantly be rated on a score of 1 to 100 (as a percentage).

The questions are:

  • 1. Is your profile 100% complete? YesNo
    Give yourself one point for every 10% you complete. LinkedIn tells you how completed your profile is on the right-hand side of your profile in Edit mode
      Score:
  • 2. Are you connected to at least 250 people? YesNo
    Give yourself one point for every 25 people that you are connected to. You can see this number by clicking on your connections
      Score:
  • 3. a) Is your company profile set up? YesNo
    b) Does your company profile have all your team on it? YesNo
    c) Does your company profile have your products on it? YesNo
    d) Are you following your top ten potential clients? YesNo
    e) Is your company logo uploaded on your company profile? YesNo
    f) Do you let your personal connections follow your company? YesNo
    g) Do all your products have at least one recommendation? YesNo
    h) Are your company details fully completed? YesNo
    i) Have you linked your company profile to Twitter? YesNo
    j) Do you have a link to your website from your company profile? YesNo
    Give yourself one point for each answer you answered Yes to.
      Score:
  • 4. Do you keep in touch with your contacts on a regular basis, using the many different methods on LinkedIn? YesNo
    Give yourself one point for each way you keep in touch with them?
      Score:
  • 5. Are you using at least 10 LinkedIn marketing methods to market yourself on LinkedIn? YesNo
    Give yourself one point for each method that you are using?
      Score:
  • 6. Are you in at least 20 highly relevant groups and do you take part in those groups on a regular basis? YesNo
    Give yourself half a point for each group you are in to a maximum of 20 groups
      Score:
  • 7. Do you use many of the LinkedIn apps? YesNo
    Give yourself a point for every app you use up to a maximum of 10
      Score:
  • 8. Do you use LinkedIn as a Search Engine Optimisation tool? YesNo
    Give yourself a point every time that you have appeared on the first page of Google due to your LinkedIn marketing. Again up to a maximum of 10 points
      Score:
  • 9. Are you aware of the LinkedIn PPC advertising and upgrade facilities? YesNo
    Give yourself five points if you are aware and a further five points if you use both.
      Score:
  • 10. Have you undertaken any form of LinkedIn training in the past? YesNo
    Give yourself 5 points if you have and five points if you are going to do further training
      Score:

Now add up your score. How many did you get?

There was a possible score of 100 and therefore you could have been 100% LinkedIn in your LinkedIn Assessment. Now transfer your LinkedIn score into a percentage, so if you scored 38, then your score was 38%.

Our assessment of your score:

If you score more than 90% you are easily in the top 1% of all business who use LinkedIn. Well done and keep going.

If you scored 60% to 89%, then not too bad, you are probably doing OK, but you need some more training, in order to take you to the next level. We recommend either our online LinkedIn training programme, or if you are in the UK you can either attend an open workshop, or talk to us about an in-house workshop for your business

If you scored 35% to 59%, then you need to take action now. You MUST get some training and you MUST take action. You and your business are losing money, leads and opportunities. You are not using the World’s No1 Networking organisation anyway near as well as you could. We recommend either our online LinkedIn training programme, or if you are in the UK you can either attend an open workshop, or talk to us about an in-house workshop for your business

If you scored less than 35%, then the great news is you have lots of potential to improve. There is no time like the present. We recommend either our online LinkedIn training programme, or if you are in the UK you can either attend an open workshop, or talk to us about an in-house workshop for your business.