Ford Launch New Car on Facebook

Some people say Facebook is not for business.  I learnt today that Ford in the USA recently launched a new car on Facebook.  Their target was 60,000 leads in the first month.  They got 125,000 in the first day purely from Facebook…

They usually spent over $1,000,000 launching a new car, through advertising and exhibiting at Car Shows etc.  They spent less than $10,000 on Facebook.

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