I was just reading Duncan Banatyne’s book 43 Mistakes Businesses make. When it struck me that doncan’s mistake No1 was ‘Not Taking Good Advice’. As a business owner we can get advice from all over the place, our employees, our customers, our bank manager, accountant, freinds and family. However, good advice is often a different matter say Duncan.
duncan went on to say that this is often why entrepreneurs get used to ignoring advice. They tell themselves that they have been in business for 15 years and no one knows this business like I do.
The truth is they have been in business for 15 years and they still have not made any money!
Duncan went on to say, one of the hardest lessons I’ve learned along the way was that the advice you don’t want to hear is probably the advice you should listen to the most.