Archive for the ‘LinkedIn training’ Category

7 Reasons Why You Don’t Want To Miss Our LinkedIn Workshop…

Here are 7 reasons why you don’t want to miss our LinkedIn Workshop…

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

BOOK NOW!

LinkedIn training Hampshire

Come and learn how I win £80,000+ in new business on LinkedIn each and every year.

We have only 20 places on our half-day LinkedIn workshop on 10th March 2016 and they will sell out!

This LinkedIn workshop covers:  

  1. Growing your database on LinkedIn through effective list building
  2. Targeting your marketing to increase conversion rates
  3. Connecting to your target market and other relevant people
  4. Setting up your personal profile
  5. Setting up your company profile and uploading all your products and services to LinkedIn
  6. Following up on your contacts
  7. Using groups to grow your business and to send marketing messages to thousands, or millions, of people free of charge
  8. Using LinkedIn PPC advertising to drive highly targeted traffic to your website
  9. Communicating your message and getting people to pick up the phone or visit your website through effective posts
  10. Building an effective profile page
  11. Marketing your events or finding events you might like to attend
  12. Keeping in touch in order to build business relationships
  13. Getting recommended by lots of people

The cost of attending is discounted to only £69 + VAT for a standard ticket. Or you can upgrade to a VIP ticket for only £170 + VAT and get a copy of the workshop on eight DVD’s (value £99), so you can train others in your team, plus a copy of LinkedIn 2.0 (a 100-page workbook, with a value of £50).

Find more details here.

Warm regards

Steve Mills – The Prudent Marketer

01256 345556

www.theprudentmarketer.com

 

Linkedin Workshop

How to win £80,000+ per person, per year in leads and sales on LinkedIn

linkedin workshop

The problem

The biggest problems that small business face on LinkedIn is that they either don’t understand it, or they don’t have the time to use it. The fact is, if you sell to senior management, middle management, or business owners, then your target market is on LinkedIn.

In fact, there are 377,000,000 people worldwide and over 19,000,000 in the UK on LinkedIn. So, the question is – How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?

Your options

There are several options for you to consider:

Do nothing and lose out on sales from this fantastic income stream
Continue as you are and win the same about of business from LinkedIn, as you currently do
Take action to improve the marketing of your business.

Need further advice?  Cal us on 01256 345 556.

 

 

LinkedIn PPC Advertising – Winning an Auction

Marketing Analysis

LinkedIn Marketing Workshop

I would like to introduce you to Smart Numbers, also known as Virtual numbers.

Smart numbers provide a great cost effective solution for monitoring the success of marketing campaigns such as press advertising, online marketing and of course your website and social media pages.

With a free call recording facility they also provide a great staff training tool to ensure calls are being handled in the correct manner.

Key features:

  • Each number is billed at £1+vat per month (rolling 30 day contract)
  • You can have as many 0333, local area codes, 0800 numbers as you would like, pointed to any landline or mobile number
  • They can provide a list of numbers for you to pick from.
  • Great for marketing and staff training as comes with free call recording, you can listen back to all calls over a 30 day period and download any that you wish to save.
  • With your own secure login you can monitor the number of calls received on each one, proof as to whether a campaign is working and generating calls.
  • As the number is diverted to your landline or mobile, calls are charged at less than a penny for Local and National (£0.0070ppp) and less than 4p to mobiles (£0.0395ppm).
  • You can login and re-programme the numbers to point to a different destination at a click of a button which is instance.

If you would like to know more you can either talk to me or please do feel free to contact Sue Morant directly at Maincoms – sue.morant@maincoms.co.uk / 0333 358 3000 / www.maincoms.co.uk

 

LinkedIn Business Opportunities

LinkedIn Training

How Your Profile Picture Can Lead to More LinkedIn Business Opportunities

There is a connection to having a professional profile picture to get better LinkedIn business opportunities. Many of us think that what we put on our profile pictures do not matter in the long run. However, the right profile picture is actually like putting your best face forward, especially if it’s for business.

Your profile picture on your website and your social media sites says a lot about you. Remember that this is the picture that your colleagues, your boss, your potential employer, employees or potential clients are looking at. Almost all people are visually-oriented and so, our eyes usually gravitate towards photos and videos when on a website. Therefore, it would be a waste if you ignore this advantage.

When you want to appear like a well-respected business and to have more LinkedIn business opportunities, your photos need to have a professional look. 

This means you should put a lot of effort in your profile picture. You need to look and act the part as well. Take the following into consideration when thinking about your profile picture.

  • Wear something professional. If you were to go to an interview, what would you wear?
  • If you could, it would be better to have your profile picture taken by a professional photographer.
  • Be mindful of the background that you use in your photo. Make sure it is appropriate to your industry as well.
  • Have good lighting and make sure that it is well lit.
  • Don’t forget to smile.

You don’t need to get a lot of photos for your profile picture. You can maintain a single photo across all your accounts so that your clients will be able to remember who you are and you appear organised and consistent. When you are consistent, people tend to associate it with reliability.

Don’t forget that your profile picture is the face of your business. While some people place their logos as their profile picture, this is not really the face that most people are looking for. Having a real profile picture is desirable as people associate this with credibility and professionalism.

Do not waste this opportunity to show people about your brand and to open up more LinkedIn business opportunities. 

Take the Prudent Marketer as an example and see how Steve Mills uses his profile picture across all his online sites.

For details of Steve’s forthcoming LinkedIn webinars, workshops and his DVD Programme go to www.thelinkedinacademy.com

 

My top 5 LinkedIn Marketing Tips

My top 5 LinkedIn Marketing Tips

To create 40% of your leads from LinkedIn

LinkedIn is without a doubt a website that can win you business.  I would go as far as to say that you are leaving a pot of gold, sitting on the table each and every month, by not Marketing your business properly on LinkedIn.

Here are my top 5 tips:

  1. Pick up the phone and call the people you know on LinkedIn.  They are your contacts, friends and business associates and so you MUST start to build those relationships.  So, call them, meet them, invite them to the Footie, Rugby, Golf, or other events
  2. Communicate with them through email, within LinkedIn, or better still get them out of LinkedIn and into your e-mail database
  3. Post our ideas and information on LinkedIn that positions you as an expert in what you do and do this several times per day.  You want to be the Key Person of Influence
  4. Make sure your personal and company profiles look great and are up to date
  5. Take a look at the targeting of the PPC Advertising.  It is worth looking into.

Need help with your LinkedIn Management?  Click here

 

Using Photos as a Social Media Tool

 

Using Photos as a Social Media Tool for Your Business

Effective marketing using a social media tool for your business is not always as easy as it sounds. There are a lot of other techniques that you can use and they can be found all over the internet. A simple search will give you information written by countless experts on the different ways to effectively market anything and everything.

One social media tool for your Berkshire business is marketing through photos. If you haven’t tried this yet for your business, know that you are missing out a lot.

The popularity of photos as a social media tool for business

If you look around you today, you will see not just a single camera phone. There should be at least 5 – 10 camera phone users around you when you’re on a busy street. Also, cameras on phones are being upgraded every time a new model comes out.

When you visit the internet, photos are also rampant. From the famous ‘selfies’ to photos of animals and even insects, you will see people posting all kinds of photos online. This is why social media sites such as Instagram and Pinterest are gaining more users every day.

Are photos effective as a social media tool for business?

As a business, you will also need to leverage on the popularity of photos. No doubt, you are familiar with the adage, ‘To see is to believe.’ Today, this is much easier due to the wide availability of cameras.

When businesses use photos to market their products and services, it will help customers see what’s being offered.

Taking photos is not a difficult task. Even when you are simply using your phone’s camera, you can easily point and shoot and you have a photo you can publish on your business’ social media page.

Of course, just make sure that photos of your products or services are clean and professional looking. If needed, you can hire a professional photographer to take photos and edit them. On the other hand, if you are just posting photos on your social media page as quick updates, then there’s probably no need for the photo to be perfect.

You can even let your customers or social media followers experience your office, even if it’s just in photos. In the first place, they probably started following you to gain more information about your business and the people behind the business. Therefore, you can probably take pictures of your office and your employees at work or at play. This will let your customers see that there are real people behind the business. In this way, it won’t look as if you are hard selling to them at all times.

If you are looking for more marketing strategies, or you want to talk to experts about business and marketing, you can consult with the Prudent Marketer team. The team has extensive knowledge and experience in social media tools for your business and other marketing techniques you can use as well.


Social Media Tools

LinkedIn Training

 

One of the Social Media Tools for Business That You Can’t Afford Not to Use

Videos are one of the most useful and often neglected social media tools for business. It attracts a lot of interest due to its highly visual nature not to mention engaging content that leads to a lot of discussions online.

A prime example of the effectiveness of videos is through YouTube. There are so many videos uploaded to the site across all niches, and a user can easily get lost among the sea of videos hosted on the site. When users like a video they see, they will immediately share this with their friends, who in turn will share the video with their network if they see value or appreciate the content of the video. With the right content and presentation, a video can quickly go viral these days!

Another upside of using videos as one of your social media tools for business is its appeal to people who do not like to read. People who’d rather watch videos can search for tutorials online or find books turned to movies and even videos on their worst or favourite school subjects. Watching the videos will make it easier for anybody including learning about anything.

These are just some of the reasons why it is imperative for any company and business to include videos in their arsenal of social media tools for business!

Although it sounds simple to create a video and upload it to YouTube or on to any other video hosting sites, your need to keep a few things in mind in order to create effective marketing videos for your business.

How to maximise the use of videos to complement with your other social media tools for business:

  1. Make sure that you know your audience. Of course, you should know who you are creating a video for. You’re not creating a video for kids, college kids, parents, and professionals or, in short, the general public. You are creating a video with a specific target in mind; and that is, your target market,
  2. Have a clear message. Now that you have a target market or demographic, think about the message that you want to deliver. Do you want to encourage, inspire, teach or invite them to a seminar perhaps? Whatever your message may be, you have to make sure that your message is clear, simple and relevant for your target audience.
  3. Have a set budget. Of course, you will need to spend to create a decent video. You might even need to hire a professional video production company to help you create a more streamlined video which would be perfect for your business. Either way, you need to set a budget to ensure that you don’t go beyond your limit.

Using social media tools for business is a must nowadays. If you want more information on how to leverage the power of social media, you can follow Steve Mills.

Seven reasons that you should be using LinkedIn to grow your business

LinkedIn Training

1. Networking

Networking is without a doubt one of the most effective ways of growing a business and now we can do it online and at no cost and we can build our networking locally, regionally, nationally, or internationally.

2. Website traffic

We got over 1,000 people to our website every month.  How about you?

If you are like most people, then you are not yet using the power of LinkedIn to drive traffic to your website on a regular basis.

3. Targeting your niche

PPC Advertising on LinkedIn enables you to target your niche with your advertising.  So, if you want to advertise only to Accountants in Portsmouth, or HR Managers in London, then you can do so and because it is PPC, if it does not work, you do not pay!

4. Winning referrals

Referrals and testimonials are essential to business success and there is no place better than LinkedIn for providing you with an on-going stream of referrals.  All you have got to do is to ask the people on LinkedIn who know you, like you and trust you, to take one step further and recommend you.

5. Creating leads and sales

Put simply, people how use LinkedIn correctly win business on it and people who are on LinkedIn, but don’t really use it don’t win business on it.  Sorry to be simplistic, but that is the way LinkedIn works.

6. Growing your database

How much is your business worth?  Would it be worth more if you had a larger database of people who you are in regular contact with and whom you know?  The answer is YES.  One of the criteria used to evaluate the value of a business is the size and responsiveness of its database.

7. Improving brand awareness

I often say that brand awareness is best left to corporates and that it is a code word/excuse for not creating leads.  Having said that I have over 3,000 contacts on LinkedIn who all know me and one of my PPC Adverts was viewed by 389,000 people for only £18.  Something to think about.

For details of the next LinkedIn Training check out…

 

Forthcoming events



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