Archive for the ‘blog’ Category

7 Reasons Why You Don’t Want To Miss Our LinkedIn Workshop…

Here are 7 reasons why you don’t want to miss our LinkedIn Workshop…

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

BOOK NOW!

Useful Links & Recommended Websites

Useful Links

Recommended websites

On this page, you will find a list of websites that I recommend.  I hope that they help you grow your profit, by helping you to reduce costs, or increase sales.

The Prudent Marketer blogger.com blog.  For the latest tips, strategies and ideas from Steve and other leading marketing experts.

http://marketing-consultant-blog.blogspot.co.uk/

Conversion Rate Optimisation – Ever seen those websites where someone pops us and says how can I help.  You can ask questions live, on the internet with a real live person.  These are great for CRO (conversion rate optimisation), in other words getting more leads.  Check this site out for a 30 days trial…

https://www.livechatinc.com/pricing/

The LinkedIn Academy – Steve’s website which is dedicated to helping people use LinkedIn to grow their business.  Join The LinkedIn Academy and get lots of free tips.

www.thelinkedinacademy.com

LinkedIn – The world’s leading social media website for business

www.linkedin.com

Business Connections Live – A fantastic business TV channel on the Internet.  They are live every Wednesday at 7pm.  Check back issues for my interviews.

http://businessconnectionslive.com

Run a Domain name check to see if you are blacklisted anywhere –  First go here:

https://mxtoolbox.com

Then check the IP address of your office at  https://www.whatismyip.com/

Then having got your IP address, enter that here: https://mxtoolbox.com/blacklists.aspx

This will tell you if your email and/or domain is getting blocked, or blacklisted anywhere?

Opal Flame – Customers of our audio marketing programmes are continually complimenting the amazing quality and clarity of the material.  Robert always comes up trumps.  I am always amazed at his intuition in putting together the best edits.  He is more than a sound producer; he sees the bigger picture.

www.opal-flame.com

Smart Numbers – This is a fantastic resource for business who want to use different telephone numbers in order to track their marketing results.

http://www.maincoms.co.uk/smart-numbers/

Nightingale Conant – They sell fantastic marketing, management and personal development CD’s, DVD’s and other audio programmes. They normally offer a 30-day trial before you buy so if you don’t like the programme, you just return it to them.

www.nightingaleconant.co.uk

Institute of Sales and Marketing Management – They run great seminars and the mag is also good. Worth looking at if you are in sales or marketing.

www.ismm.co.uk

Word Tracker – The website provides a keyword search optimisation service.
www.wordtracker.com

SunZu – is an on-line networking club. Well worth checking out for your business.
www.sunzu.com

Elance – A great website for sourcing services worldwide.  Develop your own worldwide small business.

www.elance.com

ClickBank – This website has products that you can sell on your website for a commission as an affiliate. Often commissions are in excess of 50% of the product

www.clickbank.com

Fiverr – This is a great website with people offering to do things for you for $5!

www.fiverr.com

A great website for finding experts to outsource your needs to.

www.peopleperhour.com

SalesForce – The worlds leading CRM Software

www.salesforce.com

Build A Brand – A site to get design done cheaply

www.buildabrand.com

oDesk – This website matches people with a job; build a flexible workforce based on skills, ratings, and reviews

www.odesk.com

Twilert – Provides you with alerts from Twitter. In other words, when someone uses words like “does anyone know someone who can help me to _____” it alerts you.

www.twilert.com

Klout – Gives you a score in terms of how well you are doing on social media

www.klout.com

Echo Live Scribe – This site sells a pen that enables you to take meeting notes and upload them onto your computer. Then, with just a click of a button, it can turn your notes into typed text or a report.

www.echolivescribe.com

Zip Shot Tripod – This website is where you can buy a great little tripod that folds away very small and is ideal for  producing your YouTube videos

www.zipshottripod.com

 

The FD Group – Looking for a great part time FD?   Talk to Trevor Wilson at The FD Group

www.thefdgroup.co.uk

Solways Printers – If you are looking for top class printing, then Tim is your man at Solways Printers

www.solways.co.uk

Tony Robbins – Great for tips and advice on personal and business development

www.tonyrobbins.com

Blogger.com – Get a free blog. You blog to get onto the first page of Google. It is owned by Google and it is free. Very powerful!

www.blogger.com

Techsmith – On this website, you can buy Camtasia screen capture video production software & other products. Camtasia is well worth looking at if you are serious about video production

www.techsmith.com

MailChimp – A website for cheap email marketing

www.mailchimp.com

 

Constant Contact – A CRM website for cheap email marketing

www.constantcontact.com

99 Designs – 99 Designs is great.  If you want something designed, you ask for a design then lots of people put forward their design.  You review all the designs that have been selected for you and then you select the design that you like and you pay for it.

www.99designs.co.uk

Fivesquids  – On this website you can get people to help you with your marketing.  Not only that, but the cost is only £5.

www.fivesquids.co.uk

PR to Go – Monitor your PR efforts

www.pr2go.com

Docmail – Print and send out postcards for less than the cost of a stamp

www.docmail.com

Freelance.com – Get a quote or find freelance work on-line

www.freelance.com

Sustainable Routes – This website offers 50/50 funding to SME’s to help them become ‘greener’ by reducing travel costs.

www.sustainableroutes.co.uk

Check out Opuzz for royalty free music

www.opuzz.com

The Prudent Marketer Social Media Support Service

The Prudent Marketer Social Media Support Service

Taking the time, effort and stress out of your company social media!

We can manage your social media platforms for you, giving you the online presence your business needs and creating much need leads for you.

We offer 3 levels of Social Media Support.  You can choose to sign up to use our Social Media Portal which makes Social Media so much easier or you, or we can do your Social Media for you!

We have been supporting businesses with their social media for over a decade now and have had some fantastic results. We also win a huge amount of our own business from Social Media.

CLICK HERE to view our 3 levels of social media support!

 

Here are some Social Media statistics for you to consider:

  • 2.8 billion people were using Social Media by the end of 2016, up 21% from 2015.
  • Social media use on mobile increased by 30 percent year-over-year in 2016, surpassing 2.5 billion users globally (91% of all Social Media users).
  • In the U.K., 77% of people have a social media account.
  • Facebook has 1.65 billion monthly active users and 1.09 billion daily active users, on average.
  • Twitter has 310 million monthly active users.
  • Of those, 83% are active users on mobile.
  • Every second, 6,000 Tweets are sent.
  • Over 100 million GIFs were shared on Twitter in 2015.
  • LinkedIn has over 450 million users in more than 200 countries and over 21 million people in the UK are on LinkedIn.
  • Of those, there are 100 million active monthly users and more than 128 million users in the U.S.
  • Users are signing up at a rate of more than two new members per second on LinkedIn alone.
  • One in every three professionals in the world is on LinkedIn.

My top 5 LinkedIn Marketing Tips

My top 5 LinkedIn Marketing Tips

To create 40% of your leads from LinkedIn

LinkedIn is without a doubt a website that can win you business.  I would go as far as to say that you are leaving a pot of gold, sitting on the table each and every month, by not Marketing your business properly on LinkedIn.

Here are my top 5 tips:

  1. Pick up the phone and call the people you know on LinkedIn.  They are your contacts, friends and business associates and so you MUST start to build those relationships.  So, call them, meet them, invite them to the Footie, Rugby, Golf, or other events
  2. Communicate with them through email, within LinkedIn, or better still get them out of LinkedIn and into your e-mail database
  3. Post our ideas and information on LinkedIn that positions you as an expert in what you do and do this several times per day.  You want to be the Key Person of Influence
  4. Make sure your personal and company profiles look great and are up to date
  5. Take a look at the targeting of the PPC Advertising.  It is worth looking into.

Need help with your LinkedIn Management? Click Here!

LinkedIn Changes That You Need To Know About This Year

What Changes Has LinkedIn Made For Users?

 LinkedIn is currently the world’s biggest professional networking platform, so it’s not a major surprise that to keep things running smoothly, the company has made a few adjustments to improve its user experience. The redesign of the site comes after the upgrade of its app. The desktop tweaks are focused on making the crossover between the two platforms more similar in the hope that users will spend more time each day on the site – only 25% of the platform’s 450 million users used it monthly.

The new interface (UI) boasts an updated color scheme, a shift from black to a dark teal. The menu bar at the top of the page is slightly thinner, mirroring the mobile app. Listed below are all changes you can expect to see; any features and areas not mentioned remain as they were before the recent upgrade.

Aside from the ads on the right-hand side of the page, all the usual features are on the main page with the option to share an update, photo or article at the top of the page. What might confuse a few people, particularly any newcomers, is the “publish” option is just below that, which gives you direct access to the publishing feature.

The profile rank feature seems to have disappeared since the update; perhaps it will return in time. In the meantime, be selective and test out your results. Your profile views and headline are shown directly under your photo. The timeline is the only new feature added to the homepage and looks similar to a Facebook feed with a count of how many people have read your latest post.

Your Profile

The bedrock of LinkedIn is now accessible via the “Me” icon in the menu bar and is depicted by a tiny snapshot of your profile picture. Your photo is now circular so you might have to try a few different sizes to get a good fit. It appears that most people are doing best with dimensions in the 1800-by-300 pixel range, rather than the 1536-by-738 size LinkedIn suggests uploading.

To see more than just your summary, people now have to click the “more” button, so it’s crucial you make those first two lines count. The only real downside about the new profile section is that you can no longer reorder the different parts of your profile.

Other People’s Profiles

All the contact info for others’ profiles is now displayed on the far right-hand side along with website URLs. The options for sharing, removing, blocking, reporting, unfollowing and sending a request are all visible on the top right if you press the three little dots next to the centered profile picture.

The old “in common” feature is now called “highlights,” making it easily accessible, while just below that you see others’ posts.

My Network

When you used to click on “My Network” you were met with “Connections,” “Add Contacts,” “Alumni” and “People You May Know.” The new version takes you straight to your invitations and people you may know instead; click “see all” for the rest of your connections and keep in mind that the announcements feature has moved to your notification area. We’ve lost the “Alumni” search option, but you can get around this by searching for the school in the search bar.

Notifications

The notifications feature is new and improved, now with its own separate page; reach it by going to the top menu and clicking on the bell icon (this was previously a flag icon). This layout makes it easier to track engagement and respond, you’ll still receive all the notifications you did previously.

These changes to the platform are more cosmetic than technical and only time will tell if they enhance the site long term. For newcomers and those who don’t use the advanced features, the changes are certainly worth it. For more experienced users, it doesn’t offer much in terms of newness yet. However, it’s still early days for potentially larger changes, as Microsoft only acquired LinkedIn in December.

Shocking Facts about LinkedIn

Shocking Facts about LinkedIn

  • Two new users join LinkedIn every second.
  • Unique visiting members grew 16% to an average of 97 million per month.
  • LinkedIn has a reach into 200 countries and territories.
  • 1 out of 3 professionals on the planet has a LinkedIn profile.
  • Out of 380 million users, 75% of new sign-ups are from outside the U.S.
  • Listing skills boosts your profile views by 13X.
  • LinkedIn profiles are 11X more likely to be viewed if it includes a photo.
  • LinkedIn reported 55 cents per share earnings and a 33% advanced revenue of $712 million.
  • LinkedIn found that employees are 70% more likely to engage with a brand’s company updates.
  • 8.33% of Americans use LinkedIn while they are on the job.
  • 13% of millennials use LinkedIn.
  • Total number of long form posts written on LinkedIn to date are 3 million.
  • The number of long form posts per week increased to more than 130,000, and there are more than 1 million unique members publishing long form content on their sites, a scale that we believe is unprecedented in the history of professional publishing.
  • 39% of LinkedIn users have paid premium accounts.
  • LinkedIn reports that more than 3 million companies have created Company Pages.
  • LinkedIn generates social media’s highest lead conversion rate which is 2.74% higher than Facebook (0.77%) and Twitter (0.69%).
  • Over 25 million profiles are viewed on LinkedIn daily.
  • 42% of LinkedIn users update their profiles regularly.
  • 35% of LinkedIn users access the site daily.
  • 1 in 20 profiles belongs to recruiters.
  • 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months)
  • The average number of connections on LinkedIn is 930.
  • 41% of millionaires use LinkedIn.
  • LinkedIn has established that updates that contain links to more content get up to 45% higher follower engagement than updates without.
  • Posting images has been shown to result in a 98% higher comment rate.

The 10 do’s you have to apply.

LinkedIn is considered the best professional social networking site which will not only help you connect with people but also to grow your businesses.

It also helps portray a trustworthy image which is constructive and respectful in order to achieve your business goals. While working with LinkedIn, follow the below listed points to get the desired outcome.

Create a quality profile

Your LinkedIn profile should portray your business in a very creative and attractive manner. It should showcase your products in the best possible way. A LinkedIn profile is the most suitable way of evoking interest towards your website.

Have a profile that is complete and updated regularly. Updates made should be relevant and specific that do not distract your target audience. Give a detailed description of what you do and describe your business properly to get quality traffic.

Personalize each invite

People are usually attracted towards personalized or tailored invites. A Personalized invitation creates stronger positive impressions of your business. To gain a targeted audience, personalized invitations are an asset for your business.

Personalize your recommendation requests and o er a reciprocal if appropriate. Personalized invites are less likely to be marked as spam and will drive more tra c for your business. Try to include a message along with your invite in order to get the best results.

Post timely and relevant updates

Just like other social media platforms, post your updates timely. Updates help strengthen relationships with your business connections which are necessary when you post vital information related to your business. Updates made should be relevant, meaningful and differentiated.

If the updates made are not related to your targeted audience, then they are more likely to be ignored by your connections, and may distract them from your profile. Don’t over post because your connection will end up blocking your profile.

Make your profile public

If your LinkedIn profile is set in private mode, then no one other than your connections can view it. A LinkedIn public profile can easily be viewed by your targeted traffic through various search engines whether they are your connections or not.

You can manage your public profile settings by clicking on Edit Profile and then on manage Public Profile Setting. Making your profile public will help you in getting appropriate tra c in order to boost your sales and profits.

It also gives you a chance to increase your followers in the long run.

Best use of LinkedIn ads

LinkedIn helps you promote your business by posting ads regarding your products or services on it. Posting ads will help drive subscribers to you. These are paid ads which help get targeted customers for your business.

LinkedIn ads are very beneficial. It allows you to create 15 variations of your ad and post them according to your targeted audience. LinkedIn also provide you an option for tracking the results of posted ads.

Respond promptly to messages

Many people ignore LinkedIn messages. However, they’re equally as important as business calls or emails. They can also help you by bringing your audience to you which would increase your list of subscribers.

In LinkedIn etiquette, it is considered that LinkedIn messages should be treated just like your emails and should be responded to promptly. Responses given within 1-2 days is acceptable but longer than that will hamper your business.

Prompt replies also give a feeling of being cared about to your customers, and makes them feel connected.

Be professional

LinkedIn is best suited for professional use and not a platform where you can express your personal interests. Your business profile should be highly professional and effective so you can create a genuine reputation for your business.

Your LinkedIn profile enables you to engage with your audience and build your brand, as well. A professional LinkedIn profile helps achieve your targets, so make the most of it. Use appropriate content on LinkedIn so that you can get better responses from your target audience.

Make the best use of social contacts

To increase your list of targeted contacts, go to other social media platforms, invite your contacts to become your connections and increase your profits. Use your social contacts to gain referrals and audience for your business.

You can also share your contact list with your new connections so that they can bring you more targeted audience to your business and help you build your business’ brand.

Have quality networks

Everyone likes to have a large network where he or she can promote their business in a fruitful manner. Having a large number of contacts is good for your business, but having quality contacts should be given the utmost priority.

Most potential customers will dig deeper when checking out your business profile, and will judge your business by the profile details and the amount of quality networks you possess. Try to get quality connections rather than having a huge group that won’t help your business.

Always keep in mind, ten random connections will not give the desired results that one quality connection can provide.

Post updates or start a discussion on your profile to get more quality connections. Be active while contributing in discussions and try to relate your comments to your business.

Interact with others, join discussions and share your expertise to get quality tra c to your business profile that will benefit your business. While doing this, don’t get involved with too many groups or discussions.

A major benefit that is gained when joining discussions is that your contacts can easily learn your growth parameters, and feel more connected to you.

You can follow the above mentioned pointers to increase your brand loyalty on LinkedIn, which is very helpful to drive targeted tra c to your business. Post updates regularly and build a network that will bring benefits to your business.

Keep all these points in mind and march on to the path of progress.

Need further advice?  Cal us on 01256 345 556.

LinkedIn training Hampshire

Come and learn how I win £80,000+ in new business on LinkedIn each and every year.

We have only 20 places on our half-day LinkedIn workshop on 10th March 2016 and they will sell out!

This LinkedIn workshop covers:  

  1. Growing your database on LinkedIn through effective list building
  2. Targeting your marketing to increase conversion rates
  3. Connecting to your target market and other relevant people
  4. Setting up your personal profile
  5. Setting up your company profile and uploading all your products and services to LinkedIn
  6. Following up on your contacts
  7. Using groups to grow your business and to send marketing messages to thousands, or millions, of people free of charge
  8. Using LinkedIn PPC advertising to drive highly targeted traffic to your website
  9. Communicating your message and getting people to pick up the phone or visit your website through effective posts
  10. Building an effective profile page
  11. Marketing your events or finding events you might like to attend
  12. Keeping in touch in order to build business relationships
  13. Getting recommended by lots of people

The cost of attending is discounted to only £69 + VAT for a standard ticket. Or you can upgrade to a VIP ticket for only £170 + VAT and get a copy of the workshop on eight DVD’s (value £99), so you can train others in your team, plus a copy of LinkedIn 2.0 (a 100-page workbook, with a value of £50).

Find more details here.

Warm regards

Steve Mills – The Prudent Marketer

01256 345556

www.theprudentmarketer.com

 

Linkedin Workshop

How to win £80,000+ per person, per year in leads and sales on LinkedIn

linkedin workshop

The problem

The biggest problems that small business face on LinkedIn is that they either don’t understand it, or they don’t have the time to use it. The fact is, if you sell to senior management, middle management, or business owners, then your target market is on LinkedIn.

In fact, there are 377,000,000 people worldwide and over 19,000,000 in the UK on LinkedIn. So, the question is – How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?

Your options

There are several options for you to consider:

Do nothing and lose out on sales from this fantastic income stream
Continue as you are and win the same about of business from LinkedIn, as you currently do
Take action to improve the marketing of your business.

Need further advice?  Cal us on 01256 345 556.

 

 

LinkedIn PPC Advertising – Winning an Auction

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