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How does social media help you win business?

How does social media help you win business?

 

Social media, there’s no way you haven’t heard of it yet. Over the past few years, social media platforms have changed not only the internet, but also the world. With daily users from all over the globe, there’s a big chance for you and for every business owner, practically for everyone out there, to show his products and strategies to such a big community. I already bet your rival companies are already using social media to promote their businesses, so why don’t you also seize the opportunity to take yours to the next level ?

What is social media marketing ?

Social media marketing is, for those who have still not heard of it yet or have still not understood what it really is, is a digital marketing strategy that small and big business owners use to build and promote their brand to a worldwide community.

How does social media help grow and win business?

Through his online presence, any business owner can develop his brand, even from scratch. Here are 4 main things social media marketing allows you to do !

  1. Showcase your brand.

There is not only one platform on which you can plan your marketing strategy. In fact, there are many social media tools that ensure this mission. So, through your presence here and there, you are showing off your brand to people out there, showing them the products you sell, the services you offer, pretty much everything your business consists of. And the more you are active, the more people’s knowledge about your business will grow. Therefore, potential clients will recognise you at a worldwide scale.

  1. Develop a loyal community.

Social media gives you as a business owner, various platforms with different kinds of customers. So, if you want to share your products in a B2B platform, where people are mainly logging in to look for business opportunities and hot product deals, you can use Twitter or LinkedIn, where millions of professionals spend hours every month chasing products. Or, if you want a more global, more thourough community, you can use facebook, third largest international gathering after China and India with a population of over a billion people, instagram, pinterest ,and many other platforms where people themselves will share your product with friends and relatives until you reach a BIG client base starting from a few ones, or even from scratch.

  1. Improve customer service.

Social media platforms are like heaven for every business owner. Why is it so ? Every customer online will share his experience, at least some of them will, and will reach out to you in these platforms whenever he needs anything, or finds something not perfectly working, or has a suggestion for you to improve the business. Therefore, these platforms ensure the fast contact and trust building between you and your customers, stregthening your relations with them, and allowing you meanwhile to know what they do really want, and what they don’t.

  1. Cut marketing costs.

Save your self the money, time and effort of making all those traditional marketing compaigns on press and Tv ! Especially if you are running a small business, this would be very expensive and hard for you to manage. While these traditional methods can lead to good results with tons of money spent on them, social media platforms offer you free to little cost options that can lead to even greater results. In fact, you can just run pages that share your relevant and attracting content, so that people see it and share it with their people. Or for more effective results, you can run an ad compaign that you need to know how to set in order to reach a specefic range of people interested in your business niche, for much less than what a Tv ad could cost you !

To sum up, every business owner should immediately use social media marketing strategies to show off his business to people with little to no cost , developping therefore a loyal client base for his product. Lots of people are doing it, so WHY DON’T YOU ?  The opportunity is still available for EVERYBODY to seize it ! Call 01256 242272!

How to reduce time and increase sales on Social Media

How to reduce time and increase sales on Social Media

 

 

Our NEW Social Media Done For You Website!

Check it out here!

www.prudentsocialmedia.co.uk

Introduction to Prudent Marketing Webinar

Introduction to Prudent Marketing Webinar

How do you market your business more prudently? How do you reduce costs, increase leads and stop marketing that does not work?

These are just some of the things that I covered in the recent webinar.

 

15 Things You Need To Know About The New LinkedIn Interface

As they do every year or two, LinkedIn has made a major change to their interface and features. If you’ve read anything about it, you’ve probably learned that it has a familiar look and feel – familiar, that is, if you are a Facebook user. The layout definitely feels like Facebook  – making LinkedIn more and more the “workplace” version of Facebook.

As with most new roll-outs there are some enhancements, some losses, and some things that just don’t work as planned. And, as you might expect from previous LinkedIn releases, the rollout happened over time. You may have seen changes back at the beginning of the year or you may have just experienced the new format.

In this post, I share with you the changes that will have the biggest impact on your personal brand and career success, along with what you need to do to maximize these changes.

Before we launch into the details, the one big change that I think you will like is the consistent experience, whether you’re using the desktop or mobile version. This will make it much easier to be connected to LinkedIn and enjoy similar functionality regardless of what device you’re using.

What’s new?

Overall

The navigation has changed. There are seven primary areas in the navigation bar (top right):

1. Home (this is your feed)

2. My Network

3. Jobs

4. Messaging

5. Notifications

6. Me

7. Tools (this gives you access to Learning, Post a job, Advertise, Groups, ProFinder, Salary, Lookup, and Slideshare)

Profile changes

As you know if you’ve been reading any of my posts about LinkedIn, your LinkedIn profile is often your first impression for those who want to get to know you. That means it is important to understand the new profile features, revising your profile to deliver the most authentic and positive first impression possible.

Headshot

Your headshot now shows up in a circle instead of the square, and it appears above your headline – not to the left. Therefore, choose a headshot where you are facing forward so that you can simulate “eye contact” with your audience. The circle provides less room, so it is even more important for you to use a tightly cropped close-up.

Summary

Only the first two lines of your summary now show up automatically. Viewers need to click on “see more” to read your entire summary. So those first two sentences are critical. You must use them to entice readers to view the long-play version.

Background

The dimensions of the background image have changed. The new dimensions are 1584×396 pixels. Use this feature to help your profile stand out.

Websites

The websites section – which allows you to connect to three sites on the web to amplify your brand message – is no longer customizable. You used to be able to name the websites. Now you just see the actual clunky URL to the site. I have no idea why they would eliminate the option to customize.

Skills/Endorsements

When looking at someone’s profile, you used to see their top ten skills in order of how many endorsements you received for each category. Following that, you would see all the other skills for which they are endorsed. In the new version, you only see the top three. That means you need to make sure the top three skills are the most authentic and aspirational – so viewers understand the value you deliver. The good news is that LinkedIn did not remove the feature that allows you to reorder your endorsements. That means you can put the three most important skills in the top spots regardless of how many endorsements you received for them.

Organization

In the last round of changes, LinkedIn added a lot of features that allow you to truly customize your profile – making you stand out from your peers. With this update, it seems that the pendulum has swung back to standardization. You can no longer move your profile sections around to feature the most important content up top.

Measurement

Measuring your brand value just got harder too. The ranking system that shows how you compare to others has been discontinued, with no way to look up historical data on how you used to rank. This was a great way to measure the impact of your brand-building activities and see how you rank in profile views among your peers. Hopefully, this feature will return in their next iteration. 

Networking Changes

Building Your Network

The new real-time messaging interface allows you to message a connection from virtually any screen when you are on LinkedIn. This makes it easier to keep the conversations going with your connections.

Sadly, advanced search is gone. There is just one universal search box where you can find people, jobs, companies, groups, and schools. You can refine your search by using filter options on the right-hand side, sorting people by:

• Connections (1st, 2nd or 3rd+)

• Locations

• Current companies

• Past companies

• Industries

• Profile language

• Nonprofit interests

• Schools

LinkedIn says they will be adding the option to search postings in a coming update.

The way you do searching for alumni is less straightforward now too. You need to start with a search on schools, and then choose a school. After that, you can search alumni.

Nurturing Your Network

A big loss is the tagging feature that allowed you to create tags and organize your contacts by assigning them one or more tags. The only ways to sort your connections now are by:

• First Name

• Last name

• Recently added

The relationship feature, which allowed you to take notes (only visible to you) about an individual right in their profile, is also gone.

There’s a new “highlights” feature I like (it replaced the “In Common” feature). It shows your common connections, groups, and places you have both worked.

Notifications are now more prominent. When you click on the bell icon in the top navigation, you go to a page devoted to all notifications, including mentions, profile views, likes, follows, and endorsements. It will only show you who shared your posts if they mention you in their share.

In LinkedIn’s press release about the update, they say the algorithm that identifies what shows up in your feed has been refined to get you more relevant content. I’m still testing this out.

Overall, the new LinkedIn interface has a nicer look and feel, but many of the features I had found extremely valuable are gone. Time will tell what LinkedIn members think about this new version and what enhancements LinkedIn makes to it. Let me know which new features you like most and which changes you find most disappointing in the comments section.

Free Webinars not to be missed!!

1.  An Introduction to Prudent Marketing

free marketing webinar for small business owners who want to improve the performance of their marketing time and money.

  1. How do you market your business more prudently?
  2. How do you reduce cost?
  3. How do you increase leads and stop marketing that does not work?
  4. How to improve the effectiveness of your own marketing?
  5. How to improve the return on investment from each marketing £ that you spend.

These are just some of the things that I will be covering in the 45min webinar.

To book simply register in advance for this webinar:

https://zoom.us/webinar/register/223db6a31cd27768d746f627e8486654

After registering, you will receive a confirmation email containing information about joining the webinar.

Date/Time

Date(s) – 07/09/2017
10:00 am – 11:00 am

 

2.  How to reduce time and increase sales from social media

In this one hour free webinar, you will learn how to reduce the time you take to implement your Social Media Marketing, whilst increasing sales using The Prudent Marketers Social Media Tool.

You will also learn how to:

  1. Measure the results of your Social Media Marketing
  2. Access ideas and stories from Google
  3. Share videos on YouTube quickly and easily to your Social Media contacts
  4. Programme content into your Social Media in advance so that you can relax when you are not working in the knowledge that your social media is working for you 24/7.
  5. Use our bulk uploader to post out your Social Media messages multiple times
  6. Use the visual composer to easily create branded and high-quality images to make you stand out from your competition.

The webinar is free and is being on Wednesday 20th September 2017 at 10am and will last for approximately 1 hour.

To book your free place click here.

For further details regarding our Social Media Managment Service and use of our social media tool click here.

Date/Time
Date(s) – 20/09/2017
10:00 am – 11:00 am

Free Webinar – How to reduce time and increase sales from social media

Free Webinar – How to reduce time and increase sales from social media

In this one hour free webinar, you will learn how to reduce the time you take to implement your Social Media Marketing, whilst increasing sales using The Prudent Marketers Social Media Tool.

You will also learn how to:

  1. Measure the results of your Social Media Marketing
  2. Access ideas and stories from Google
  3. Share videos on YouTube quickly and easily to your Social Media contacts
  4. Programme content into your Social Media in advance so that you can relax when you are not working in the knowledge that your social media is working for you 24/7.
  5. Use our bulk uploader to post out your Social Media messages multiple times
  6. Use the visual composer to easily create branded and high-quality images to make you stand out from your competition.

The webinar is free and is being on Wednesday 20th September 2017 at 10am and will last for approximately 1 hour.

To book your free place click here.

For further details regarding our Social Media Managment Service and use of our social media tool click here.

Date/Time
Date(s) – 20/09/2017
10:00 am – 11:00 am

LinkedIn Webinar – How to use LinkedIn to win new business

LinkedIn Webinar – How to use LinkedIn to win new business

 

How to win Business on LinkedIn

Learn how to GET TRAFFIC TO YOUR WEBSITE – GROW YOUR NETWORK – BUILD RELATIONSHIPS – CREATE SALES – MARKET YOUR BUSINESS

So many people find it hard to take a day off work to attend a LinkedIn workshop and so we have broken our training down into six units and turned them into a six-week webinar programme.

Commencing – Wednesday 6th September to Wednesday 11th October 2017 – 12noon to 1 pm (for 6 weeks)

Venue – Online in web meeting format

Price – ONLY £60 + VAT Click here to book

How your business can use the world’s No1 Professional Social Media Website to create an abundance of leads for your business at no cost…

Most people are on LinkedIn, but for many, the fact is they don’t win much business from it because they don’t really know how to use LinkedIn to grow their business.  If this is you, or if you just want to improve the knowledge you have already got, then this practical LinkedIn Webinar is for you.  The Webinar will teach you what you need to know in order to win new business from LinkedIn.

What you will learn:  

Week 1 – Looking outstanding on LinkedIn – creating your first impression

Week 2 – How to grow a list of people who know you, like you and trust you on LinkedIn

Week 3 – The 3 steps to turn those followers into warm leads paying customers

Week 4 – Driving traffic to your website

Week 5 – Using the paid for services to market your business

Week 6 – Turning all this into sales

Bonuses

FREE Bonuses to the webinar everyone who attends gets:

  1. Lifetime membership of ‘The LinkedIn Academy’
  2. A copy of Steve Mills’ book LinkedIn 2.0 Made Easy (£10.00)
  3. A one to one follow-up call with Steve Mills.

Ticket price

The cost of the workshop is only £60.00 + VAT (only £10.00 per week) including all the above bonuses.

We can also provide In-house training for your team and our fees depend upon location and numbers attending.

To book call us on 01256 242 272, or click here

Free Social Media Management Tool

Free Social Media Management Tool

The LinkedIn Academy in association with the Prudent Marketing Company would like to offer you a Free Social Media Management Tool. This great tool has been specifically designed for SME’s to manage their day to day Social Media.

Introducing The Prudent Social Media Portal

Schedule Social Media professionally and in advance!

  • Save hours of time on your social networks
  • Increase your engagement, likes and success
  • Easily find and post relevant content & videos
  • Schedule days or weeks of content in minutes
  • Manage your social networks in one place
  • and more!

Use of our portal includes:

  • Bulk upload post scheduler – Schedule 100’s of posts to go out over a time period at a push of a button!
  • Reporting – Discover your stats easily and quickly! Find out what is working and what isn’t!
  • Content Streams – Find new content with ease and schedule to go to your network in seconds!
  • Visual Composer – Create great looking images/adverts using the visual composer!
  • All this and it’s super easy to use with a simple design and layout.

Create your FREE account Here!

Our Pro version is only £15 per month, with no tie-in!

Social media and libel

Social media and libel

Great advice from BBC News…

Using social media – such as social networking sites Facebook and Twitter – can be a great way to interact and communicate with others. But it’s worth remembering that we’re potentially sharing our thoughts and views with the whole world.

Even if you’ve secured your account so that only a select few can view it, there’s always a risk that something you share could be reposted elsewhere.

And if what you share on social media sites is ‘defamatory’ (meaning that it could be damaging to someone’s reputation), then you could land yourself in hot water, legally speaking…

Think before you post

Consider the following scenario and think about the possible consequences.

You’re watching a TV show and a famous guest is being really obnoxious. You grab your phone and tweet some very cutting remarks about that person.

In the eyes of the law, you’re allowed to express honestly-held opinions. However, if your comments go beyond cutting remarks and become serious allegations, then you could face legal repercussions – especially if what you are saying is based on unfounded claims.

The legal viewpoint

An online comment, such as a tweet, is potentially libellous in England and Wales if it damages someone’s reputation “in the estimation of right-thinking members of society”. It can do this by exposing them to “hatred, ridicule or contempt”.

It is a civil offence (rather than a criminal one) so you won’t go to prison, but you could end up with a large damages bill. These rules also apply to a ‘retweet’ – which is when you share or forward someone else’s message on Twitter.

You may not have made the original allegation, but retweeting it could be seen as an endorsement. You could be accused of making a defamatory statement, and you could be sued.

You can also be sued even if you do not name a person in a defamatory statement. Basically, if the person you are talking about can be identified from what you have said, then you can be sued.

Scotland has a different legal system to England and Wales, but the same principles broadly apply when it comes to defamation.

Word of warning

In a court of law it would be down to you to prove that what you’ve said is true or to use one of the other defences to defamation, such as truth (ie what you can prove to be true) and honest opinion.

And don’t think that if you delete a defamatory post then you can’t be sued – you can. The length of time it is visible could affect the amount of damages you would have to pay, but just because you’ve deleted it doesn’t mean others haven’t already reposted it. Once it’s out there, you can’t always take it back.

Any material published in the UK – including online content – is subject to defamation, privacy and contempt laws and could even be a racism or terrorism offence.

So if you’re a national newspaper editor, a bedroom blogger or just a quick-fire tweeter, you do need to think before you post. The only way to be completely safe is to avoid posting gossip unless you know for a fact that it is true.

Glossary

Libellous Defamatory comment (‘defamatory’ means damaging to someone’s reputation) in ‘permanent’ form, ie written or broadcast.

Try our Social Media Management Tool for Free! Click Here! 

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