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LinkedIn 301: Intermediate Tips For Boosting Your Career Through LinkedIn

LinkedIn 301: Intermediate Tips For Boosting Your Career Through LinkedIn

In two previous posts, I shared with you ways to craft a compelling LinkedIn profile (LinkedIn 101) and techniques for growing and nurturing your network (LinkedIn 201). Review those posts before embarking on this LinkedIn career advancement plan. You need your profile to be powerful and your network strategy in place before you create and implement your LinkedIn career-boosting strategy. Once you’re ready, this final post in the series shows you four ways you can use LinkedIn to expand your brand, do your job better, and ultimately increase your career success.

1. Express your thought leadership

LinkedIn provides several features you can use to expand your thought-leadership and build visibility and credibility with people who count. There are three ways that are most powerful for building visibility with your connections and the members of the groups to which you belong.

• Share (an article, photo, video, or idea)

When you share an update, you’re making your connections and fellow group members aware of what’s going on in your world, providing information that could be valuable to them. Sharing an update is the best way to let them know what’s going on in your world. Just sharing a few sentences – like: “I learned at yesterday’s AMA meeting that marketers are going to spend 20% more on video in 2018” is a simple yet powerful way to deliver value to decision makers while staying on their radar.

• Write (an article)

LinkedIn’s blogging platform is a great way to share your ideas and expertise. It’s a very easy platform to use (you can paste content from a Word doc) – and your posts need only be between 600 and 1,000 words. If you use this regularly, it becomes a repository of your ideas on your preferred topic. Just remember, don’t blow hot air. What you share needs to be both helpful for and a clear reinforcement of your brand message (how you want to be known), while ultimately delivering valuable information to your target audience.

  • Curate (and then share)

If you’re feeling like you don’t have the time or desire to create your own content, curation can be your best friend. When you share another person’s post, disseminating information that you find interesting and valuable with your connections/groups, you’re enabling them to see potentially helpful content that they otherwise might have missed. Most websites that distribute content, like Forbes, Fast Company, etc. make it easy for you to share their content via LinkedIn. But a word of caution: If you just click “share” and send it to your connections and/or groups, it does little to build your brand. You need to add your commentary and point of view – why you think it is valuable. For example, you might say “This is a really useful article, especially the last paragraph.” Or “This piece is a powerful overview; the only thing I would add is XXX.” Or “This is a well-written piece, but I disagree with the author about his second point because…”

2. Expand your visibility

My personal branding technique for expanding visibility with minimal effort is called – wait for it – being lazy. By that, I mean reusing and repurposing the content you already have available. This amplifies your message and delivers brand consistency, communicating different forms of the same content in distinctive ways to the members of your brand community. So repurpose your Blog posts for your activity updates and embed whitepapers and articles in the summary and experience sections of your profile. Never look at any piece of content you create in isolation. Always ask yourself “How can I reuse this content to add value to my LinkedIn connections?”

3. Grow professionally

LinkedIn has an almost endless number of resources for those who seek to keep the saw sharp and want to remain on the leading edge. Just being a member of the right groups can help you stay on top of what’s happening in your field and connect you with movers and shakers in your industry. And LinkedIn has added features that are specifically designed to help you up amplify your know-how and develop new skills.
One of the most powerful buttons is “Following.” LinkedIn allows you to follow companies, influencers, and publications. This is your one-stop shop to stay on top of what’s happening – and it gives you endless amounts of fodder you can share to spice up the monotonous meetings you attend each day.

4. Learn about others

LinkedIn provides valuable content when you are looking to research competitors, know more about prospective clients, and identify and source the ideal candidates for open roles. Use it before meetings to get the 4-1-1 on the people you’re about to meet. Find common connections and interests and start building stronger relationships. And for those times where you want your sleuthing to be on the down-low (especially if you’re looking to poach talent or check out a competitor) be sure to change your setting in the profile viewing option to “private mode.”

LinkedIn provides an ever-growing number of ways to help you do your job better so you can stand out and achieve your goals. Approach LinkedIn with this mindset, invest a little time in it every day, and watch your career soar.

How to win Business on LinkedIn – Workshop

How to win Business on LinkedIn Workshop 7th December 2017.

Close the gap between where you are and where you want to be…

Learn how to GET TRAFFIC TO YOUR WEBSITE – GROW YOUR NETWORK – BUILD RELATIONSHIPS – CREATE SALES – MARKET YOUR BUSINESS

Date – Thursday 7th December 2017 – 9am to 1 pm

Venue – The Barn, Cranes Farmhouse, Sherbourne St John, Hampshire, RG24 9LJ

Price – ONLY £69 + VAT Click here to book

How your business can use the world’s No1 Professional Social Media Website to create an abundance of leads for your business at no cost…

Most people are on LinkedIn, but for many, the fact is they don’t win much business from it because they don’t really know how to use LinkedIn to grow their business.  If this is you, or if you just want to improve the knowledge you have already got, then this practical LinkedIn Workshop is for you.  The Workshop will teach you what you need to know in order to win new business from LinkedIn.

What you will learn:  

Step 1 – Looking outstanding on LinkedIn – creating your first impression

Step 2 – How to grow a list of people who know you, like you and trust you on LinkedIn

Step 3 – The 3 steps to turn those followers into warm leads paying customers

Step 4 – Driving traffic to your website

Step 5 – Using the paid for services to market your business

Step 6 – Turning all this into sales

LinkedIn marketing training

Bonuses

  1. Lifetime membership of ‘The LinkedIn Academy’
  2. A copy of Steve Mills’ book LinkedIn 2.0 Made Easy (£10.00)
  3. A one to one follow-up call with Steve Mills.

Ticket price

The cost of the workshop is only £69.00 + VAT including all the above bonuses.

We can also provide In-house training for your team and our fees depend upon location and numbers attending.

To book call us on 01256 242 272, or click here

LinkedIn’s founder explains how Mark Zuckerberg transformed from an awkward kid to one of tech’s best CEOs

LinkedIn’s founder explains how Mark Zuckerberg transformed from an awkward kid to one of tech’s best CEOs

Click to View Video… 

LinkedIn founder Reid Hoffman was an early investor in Facebook, and has seen founder Mark Zuckerberg grow from a kid looking for an investment and to a powerful peer in Silicon Valley. Hoffman joined Business Insider’s podcast, “Success! How I Did It,” and shared how Zuckerberg has evolved.

Reid Hoffman: One of the great delights in working with Mark through kind of the early days to now is that Mark has demonstrated literally the most spectacular learning and adaptation curve that I’ve ever seen in a young entrepreneur to now, an experienced and highly capable CEO. I am learning from a bunch of things that he does. And it started with being kind of quiet, because I think he was trying to figure things out, not particularly graceful in a meeting, to being a very smart executive who understands principles of management, and then continues to make bold bets that initially other people think are kind of crazy, like buying WhatsApp, or Oculus. Oculus, we’ll see we’re it plays out, but WhatsApp is clearly a massive bet that turns out to be super smart. A number of people – myself included – thought that the purchase of Instagram was sharp. But again, it was like “what, you spent a billion dollars for a company that has 13 people in it and no revenue?” That kind of thing is simply amazing. And I think the truth of the matter is, a combination of Zuckerberg has an amazing learning curve, and also has a true north, where he’s trying to say “how do I make the world more connected, in a way that enables people to understand each other better, to communicate better, to share experiences better?” Because if we do that, overall the world will be a better place.

 

The 10 Fastest-Growing Topics on LinkedIn

The 10 Fastest-Growing Topics on LinkedIn

From branchless banks to food-service companies

LinkedIn is slowly creeping up as a hot social platform known for more than just career-building.

It’s increasingly a place where marketers can connect with executives and publishers can reach new audiences. For example, in September, Bloomberg claimed it had doubled its LinkedIn followers this year alone to 1.5 million.

Next week, LinkedIn will publish its Content Insights Quarterly, a report that dissects the data it’s collected on its 106 million users between July and September to see what people have been talking about.

Per LinkedIn’s stats, the No.1 fastest-growing topic on the site was “change readiness,” which describes how ready companies are for all sorts of disruption within their industries and organizations.

“Technological change is a reality, and it seems to be occurring ever faster,” explained Jennifer Brett, Americas insights lead at LinkedIn.
Other hot topics vary widely, including geomodeling (3-D digital maps of Earth’s geography) and content about direct (or “branchless”) banks.

Here are the top 10 fastest-growing topics on LinkedIn. (The rest of its insights will be released next week in its full report.)

1. Change readiness
2. Geomodeling
3. Direct banking
4. Basin modeling
5. Trade station
6. Digital cable
7. Industry-analyst relations
8. Document outsourcing
9. Structured trade
10. Food-service distribution

Twitter to expand 280-character tweets

Twitter to expand 280-character tweets

Twitter plans to increase the number of characters in tweets from 140 to 280 for the majority of users.

The new limit will not apply to tweets written in Japanese, Chinese and Korean which can convey more information in a single character.

The move follows a trial among a small group of users which started in September in response to criticism that it was not easy enough to tweet.

The change is part of Twitter’s plan to attract new users and increase growth.

Twitter brevity

During the test, only 5% of tweets sent were longer than 140 characters and only 2% more than 190, the social media site said in a blog post.

But those who did use the longer tweets, got more followers, more engagement and spent more time on the site, it added.

“During the first few days of the test, many people tweeted the full 280 limit because it was new and novel, but soon after behaviour normalised,” wrote Aliza Rosen, Twitter’s product manager.

“We saw when people needed to use more than 140 characters, they tweeted more easily and more often. But importantly, people tweeted below 140 most of the time and the brevity of Twitter remained.”

According to Twitter, 9% of tweets in English hit the character limits.

“This reflects the challenge of fitting a thought into a tweet, often resulting in lots of time spent editing and even at times abandoning tweets before sending,” Ms Rosen said.

Increasing the character limit should not affect people’s experience on the site, she added.

“We – and many of you – were concerned that timelines may fill up with 280-character tweets, and people with the new limit would always use up the whole space. But that didn’t happen.”

When the change was announced, many criticised it, pointing out changes they would rather see, such as a crackdown on hate crime and bots, and the introduction of a chronological timeline and edit function.

The site currently has 330 million active users. This compares with 800 million for Instagram and more than 2 billion users for Facebook.

5 reasons why you should outsource your marketing

Are you tired of doing all the work by yourself ? Are you exhausted with working 90 hours a week just to try uselessly to grow your small business and take it to the next level ?You’re not alone ! Every business owner does face this issue at least once in his business career. So, you might be thinking of either hiring some employees to help you with your business or outsource your marketing. But, why does  outsourcing seem a  better option ? Here are 3 main reasons for you to outsource your marketing immediately !

  1. Saves you time to work on other important tasks in your business or to just relax !

Being a business owner nowadays means you have to keep up to date with all the business news, all the strategies that might take your business to the next level, all the  tools and ways to market your products, and so on. These do take too much time of your life, and outsourcing your marketing could save you some of that time to do other revenue producing tasks, or to just relax and have some fun. This could indeed set you free to do some sports or go watch a football match with your best friend ! Such activities are needed in one’s life for him to entertain himself and forget about all the work’s stress !

  1. Hire experts instead of just entry level administrators !

The reason some of us, business owners, hire some entry level employees as part time or full time workers is because of our low budget. But, even if this is convenient for our minimal financial budgets, It won’t give you the help you could get from a marketing expert ; these entry level marketing employees are just order takers, not next move makers, not thinkers and decision takers. They won’t therefore make you benefit from any marketing and strategical expertise that a marketing expert could be giving you. In fact, outsourced marketing professionals are not full times workers for any company or individual. This means that they work for a big number of customers all at once. You may be wondering now what does that have to do with expertise, or you might be pondering that as a cause of them not giving your work the importance it requires to get because of the huge number of their customers. Unfortunately, none of this is true, Fortunately, I mean ! This working style gives them access to an infinite number of ideas and inspirational thoughts they get from their contact with plenty of customers. So, some of their best ideas for some  clients are ones they get from other ones, coming  from completely different industries ! This variety is indeed a source of creativity and inspiration. And not to forget the fact that these marketing experts are, by the end, entrepreneurs, just like us ! This actually means that they know what it takes to do the work, and how hard is t to run the business. That’s why they’ll give you the best they can to ensure you won’t struggle down the way !

  1. Costs you less than an FTE ( Full Time Entry )

Hiring a professional marketing expert costs you as little as 50% what can cost you a full time entry or mid level marketing coordinator.  In other words, on one hand,  paying half the price to hire a professional marketing consultant will give you acces to all his marketing expertise and all his strategies and helpful ideas ; things you won’t get with an entry level employee. On the other hand, thses FTEs would only cost you more and more expenses ; labor laws, health care, payroll, taxes, and much more than this. You will be needing therefore a human resources professional just to manage all your employees ! These would not even exist if you just hire a marketing expert instead !

To sum up, outsourcing your marketing will mean having a professional, experienced help and a  source of inspiration to grow your business and take it to the next level, for costs far less than what could require a normal entry level employee. So, why don’t you give it a try ? I bet your rival business owners already use this method. So, why don’t you ?

5 Reasons why you should invest in marketing training

5 Reasons why you should invest in marketing training

 

As a business owner, you surely know that business is all about two main things : The product or service you market, and how you market it. So, apart from having a good quality product that will satisfy your customers, there is a small issue. How do you get those customers ? Through marketing your business, of course ! But, how easy is it to do so ? IT DEFINITELY ISN’T. There are a bunch of ways you could sell and advertise your brand. But, how do you get to know the most effective of them ? How do you get to know how to use them ? And a plenty of other questions that might be flowing in your head by now.. « What shall I do so ? » every business owner has wondered, and here do I have the answer. I’ve been in your place before and I ‘ve tried this, and it did efficiently give its great results. What is it so ? Marketing training, for sure ! You might have heard of it already, but said what if it doesn’t help and all the money I’ve got to pay will just fade away ? I assure you now, dear business owners, that this is completely worth your money and time. So, check these 5 main reasons why you should consider investing in marketing training !

  1. Gain the marketing skills you need to start doing it on your own !

That is what marketing training is mainly for : to teach you how to do it yourself ! Throughout your training, you will go beyond the basics everyone out there knows, to reach the information you need to take your business to the next level. And whether you are a small or big business owner, this training offers pretty much something for everyone ; it will always give you some new piece of information, no matter what marketing niche you’re in, your coach knows well that every specific niche requires a specific care and a specific effort along the way.

  1. Keep up to date !

Staying in touch with the latest marketing strategies, tips and tools can be hard sometimes. That’s why your training coach knows everything ; he will do the job for you, not the marketing  job obviously, but the process of looking into what’s trending, what’s effective, and what’s most suitable for your business. This will save you tons of hours of reading and reseach that will probably lead to nothing. Through marketing training, the methods you need will come to you, simple and clarified, ready to apply right away !

  1. Learn to communicate!

Some of you might be laughing now, saying that they already know how to communicate. Yet, this is not normal communication, the one you use with everybody all day long. In business marketing, there are some specific ways to talk, to text and to interact with your customers. You will know what phrases to use, when to use them, and all the tiny details you might be missing that might be leading you to a stronger relation between you and your customers. Knowing how to deal with your clients is the hardest part, cause that’s when it comes to knowing how to talk about your product, in a specific way with every specific person, that’s how you show them you care about them and about fulfilling their needs through your product.

  1. Reach out to a wordlwide economy !

Now that you’ve gained some marketing skills, got yourself some effective strategies and known how to effectively communicate with your customers, that’s all you ever need to start marketing ! You now have to use those three to go out to the world and market your product or service. Unlike most small business owners who are still attached to their basics, you now have the tools that bigger companies use ; you’ve know got the secret recipe that will help you compete with them on a large territory !

  1.   A cost-effective investment !

There are a bunch of marketing training courses out there, with prices varying from cheap to expensive. You just have to choose to most convenient one for your budget, but no matter what you will pay, in the end, you’re going to be learning lots of things. The marketing tools and strategies you’ll end up gaining will set then place to your business growth and thousands if not millions of dollars in revenues just because you’ve used the right methods to show off your brand.

To sum up,  marketing training is not just a classical training ; it is a lifetime business marketing opportunity that will provide you with the right ingredients and the right recipe to effectively sell your services to a global economy. So, what are you waiting for ? Seize the chance and take your business to the next level !

How does social media help you win business?

How does social media help you win business?

 

Social media, there’s no way you haven’t heard of it yet. Over the past few years, social media platforms have changed not only the internet, but also the world. With daily users from all over the globe, there’s a big chance for you and for every business owner, practically for everyone out there, to show his products and strategies to such a big community. I already bet your rival companies are already using social media to promote their businesses, so why don’t you also seize the opportunity to take yours to the next level ?

What is social media marketing ?

Social media marketing is, for those who have still not heard of it yet or have still not understood what it really is, is a digital marketing strategy that small and big business owners use to build and promote their brand to a worldwide community.

How does social media help grow and win business?

Through his online presence, any business owner can develop his brand, even from scratch. Here are 4 main things social media marketing allows you to do !

  1. Showcase your brand.

There is not only one platform on which you can plan your marketing strategy. In fact, there are many social media tools that ensure this mission. So, through your presence here and there, you are showing off your brand to people out there, showing them the products you sell, the services you offer, pretty much everything your business consists of. And the more you are active, the more people’s knowledge about your business will grow. Therefore, potential clients will recognise you at a worldwide scale.

  1. Develop a loyal community.

Social media gives you as a business owner, various platforms with different kinds of customers. So, if you want to share your products in a B2B platform, where people are mainly logging in to look for business opportunities and hot product deals, you can use Twitter or LinkedIn, where millions of professionals spend hours every month chasing products. Or, if you want a more global, more thourough community, you can use facebook, third largest international gathering after China and India with a population of over a billion people, instagram, pinterest ,and many other platforms where people themselves will share your product with friends and relatives until you reach a BIG client base starting from a few ones, or even from scratch.

  1. Improve customer service.

Social media platforms are like heaven for every business owner. Why is it so ? Every customer online will share his experience, at least some of them will, and will reach out to you in these platforms whenever he needs anything, or finds something not perfectly working, or has a suggestion for you to improve the business. Therefore, these platforms ensure the fast contact and trust building between you and your customers, stregthening your relations with them, and allowing you meanwhile to know what they do really want, and what they don’t.

  1. Cut marketing costs.

Save your self the money, time and effort of making all those traditional marketing compaigns on press and Tv ! Especially if you are running a small business, this would be very expensive and hard for you to manage. While these traditional methods can lead to good results with tons of money spent on them, social media platforms offer you free to little cost options that can lead to even greater results. In fact, you can just run pages that share your relevant and attracting content, so that people see it and share it with their people. Or for more effective results, you can run an ad compaign that you need to know how to set in order to reach a specefic range of people interested in your business niche, for much less than what a Tv ad could cost you !

To sum up, every business owner should immediately use social media marketing strategies to show off his business to people with little to no cost , developping therefore a loyal client base for his product. Lots of people are doing it, so WHY DON’T YOU ?  The opportunity is still available for EVERYBODY to seize it ! Call 01256 242272!

How to reduce time and increase sales on Social Media

How to reduce time and increase sales on Social Media

 

 

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