Archive for November, 2017

LinkedIn’s founder explains how Mark Zuckerberg transformed from an awkward kid to one of tech’s best CEOs

LinkedIn’s founder explains how Mark Zuckerberg transformed from an awkward kid to one of tech’s best CEOs

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LinkedIn founder Reid Hoffman was an early investor in Facebook, and has seen founder Mark Zuckerberg grow from a kid looking for an investment and to a powerful peer in Silicon Valley. Hoffman joined Business Insider’s podcast, “Success! How I Did It,” and shared how Zuckerberg has evolved.

Reid Hoffman: One of the great delights in working with Mark through kind of the early days to now is that Mark has demonstrated literally the most spectacular learning and adaptation curve that I’ve ever seen in a young entrepreneur to now, an experienced and highly capable CEO. I am learning from a bunch of things that he does. And it started with being kind of quiet, because I think he was trying to figure things out, not particularly graceful in a meeting, to being a very smart executive who understands principles of management, and then continues to make bold bets that initially other people think are kind of crazy, like buying WhatsApp, or Oculus. Oculus, we’ll see we’re it plays out, but WhatsApp is clearly a massive bet that turns out to be super smart. A number of people – myself included – thought that the purchase of Instagram was sharp. But again, it was like “what, you spent a billion dollars for a company that has 13 people in it and no revenue?” That kind of thing is simply amazing. And I think the truth of the matter is, a combination of Zuckerberg has an amazing learning curve, and also has a true north, where he’s trying to say “how do I make the world more connected, in a way that enables people to understand each other better, to communicate better, to share experiences better?” Because if we do that, overall the world will be a better place.


The 10 Fastest-Growing Topics on LinkedIn

The 10 Fastest-Growing Topics on LinkedIn

From branchless banks to food-service companies

LinkedIn is slowly creeping up as a hot social platform known for more than just career-building.

It’s increasingly a place where marketers can connect with executives and publishers can reach new audiences. For example, in September, Bloomberg claimed it had doubled its LinkedIn followers this year alone to 1.5 million.

Next week, LinkedIn will publish its Content Insights Quarterly, a report that dissects the data it’s collected on its 106 million users between July and September to see what people have been talking about.

Per LinkedIn’s stats, the No.1 fastest-growing topic on the site was “change readiness,” which describes how ready companies are for all sorts of disruption within their industries and organizations.

“Technological change is a reality, and it seems to be occurring ever faster,” explained Jennifer Brett, Americas insights lead at LinkedIn.
Other hot topics vary widely, including geomodeling (3-D digital maps of Earth’s geography) and content about direct (or “branchless”) banks.

Here are the top 10 fastest-growing topics on LinkedIn. (The rest of its insights will be released next week in its full report.)

1. Change readiness
2. Geomodeling
3. Direct banking
4. Basin modeling
5. Trade station
6. Digital cable
7. Industry-analyst relations
8. Document outsourcing
9. Structured trade
10. Food-service distribution

Twitter to expand 280-character tweets

Twitter to expand 280-character tweets

Twitter plans to increase the number of characters in tweets from 140 to 280 for the majority of users.

The new limit will not apply to tweets written in Japanese, Chinese and Korean which can convey more information in a single character.

The move follows a trial among a small group of users which started in September in response to criticism that it was not easy enough to tweet.

The change is part of Twitter’s plan to attract new users and increase growth.

Twitter brevity

During the test, only 5% of tweets sent were longer than 140 characters and only 2% more than 190, the social media site said in a blog post.

But those who did use the longer tweets, got more followers, more engagement and spent more time on the site, it added.

“During the first few days of the test, many people tweeted the full 280 limit because it was new and novel, but soon after behaviour normalised,” wrote Aliza Rosen, Twitter’s product manager.

“We saw when people needed to use more than 140 characters, they tweeted more easily and more often. But importantly, people tweeted below 140 most of the time and the brevity of Twitter remained.”

According to Twitter, 9% of tweets in English hit the character limits.

“This reflects the challenge of fitting a thought into a tweet, often resulting in lots of time spent editing and even at times abandoning tweets before sending,” Ms Rosen said.

Increasing the character limit should not affect people’s experience on the site, she added.

“We – and many of you – were concerned that timelines may fill up with 280-character tweets, and people with the new limit would always use up the whole space. But that didn’t happen.”

When the change was announced, many criticised it, pointing out changes they would rather see, such as a crackdown on hate crime and bots, and the introduction of a chronological timeline and edit function.

The site currently has 330 million active users. This compares with 800 million for Instagram and more than 2 billion users for Facebook.

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