Archive for October, 2015

Linkedin Workshop

How to win £80,000+ per person, per year in leads and sales on LinkedIn

linkedin workshop

The problem

The biggest problems that small business face on LinkedIn is that they either don’t understand it, or they don’t have the time to use it. The fact is, if you sell to senior management, middle management, or business owners, then your target market is on LinkedIn.

In fact, there are 377,000,000 people worldwide and over 19,000,000 in the UK on LinkedIn. So, the question is – How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?

Your options

There are several options for you to consider:

Do nothing and lose out on sales from this fantastic income stream
Continue as you are and win the same about of business from LinkedIn, as you currently do
Take action to improve the marketing of your business.

Need further advice?  Cal us on 01256 345 556.

 

 

LinkedIn PPC Advertising – Winning an Auction

Marketing Analysis

LinkedIn Marketing Workshop

I would like to introduce you to Smart Numbers, also known as Virtual numbers.

Smart numbers provide a great cost effective solution for monitoring the success of marketing campaigns such as press advertising, online marketing and of course your website and social media pages.

With a free call recording facility they also provide a great staff training tool to ensure calls are being handled in the correct manner.

Key features:

  • Each number is billed at £1+vat per month (rolling 30 day contract)
  • You can have as many 0333, local area codes, 0800 numbers as you would like, pointed to any landline or mobile number
  • They can provide a list of numbers for you to pick from.
  • Great for marketing and staff training as comes with free call recording, you can listen back to all calls over a 30 day period and download any that you wish to save.
  • With your own secure login you can monitor the number of calls received on each one, proof as to whether a campaign is working and generating calls.
  • As the number is diverted to your landline or mobile, calls are charged at less than a penny for Local and National (£0.0070ppp) and less than 4p to mobiles (£0.0395ppm).
  • You can login and re-programme the numbers to point to a different destination at a click of a button which is instance.

If you would like to know more you can either talk to me or please do feel free to contact Sue Morant directly at Maincoms – sue.morant@maincoms.co.uk / 0333 358 3000 / www.maincoms.co.uk

 

LinkedIn Business Opportunities

LinkedIn Training

How Your Profile Picture Can Lead to More LinkedIn Business Opportunities

There is a connection to having a professional profile picture to get better LinkedIn business opportunities. Many of us think that what we put on our profile pictures do not matter in the long run. However, the right profile picture is actually like putting your best face forward, especially if it’s for business.

Your profile picture on your website and your social media sites says a lot about you. Remember that this is the picture that your colleagues, your boss, your potential employer, employees or potential clients are looking at. Almost all people are visually-oriented and so, our eyes usually gravitate towards photos and videos when on a website. Therefore, it would be a waste if you ignore this advantage.

When you want to appear like a well-respected business and to have more LinkedIn business opportunities, your photos need to have a professional look. 

This means you should put a lot of effort in your profile picture. You need to look and act the part as well. Take the following into consideration when thinking about your profile picture.

  • Wear something professional. If you were to go to an interview, what would you wear?
  • If you could, it would be better to have your profile picture taken by a professional photographer.
  • Be mindful of the background that you use in your photo. Make sure it is appropriate to your industry as well.
  • Have good lighting and make sure that it is well lit.
  • Don’t forget to smile.

You don’t need to get a lot of photos for your profile picture. You can maintain a single photo across all your accounts so that your clients will be able to remember who you are and you appear organised and consistent. When you are consistent, people tend to associate it with reliability.

Don’t forget that your profile picture is the face of your business. While some people place their logos as their profile picture, this is not really the face that most people are looking for. Having a real profile picture is desirable as people associate this with credibility and professionalism.

Do not waste this opportunity to show people about your brand and to open up more LinkedIn business opportunities. 

Take the Prudent Marketer as an example and see how Steve Mills uses his profile picture across all his online sites.

For details of Steve’s forthcoming LinkedIn webinars, workshops and his DVD Programme go to www.thelinkedinacademy.com

 

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