Archive for October, 2014

Social Media Tools for Business that you can’t afford not to use!

Video Social Media tools

One of the Social Media Tools for Business That You Can’t Afford Not to Use. 

Videos are one of the most useful and often neglected social media tools for business. It attracts a lot of interest due to its highly visual nature not to mention engaging content that leads to a lot of discussions online.

A prime example of the effectiveness of videos is through YouTube. There are so many videos uploaded to the site across all niches, and a user can easily get lost among the sea of videos hosted on the site. When users like a video they see, they will immediately share this with their friends, who in turn will share the video with their network if they see value or appreciate the content of the video. With the right content and presentation, a video can quickly go viral these days!

Another upside of using videos as one of your social media tools for business is its appeal to people who do not like to read. People who’d rather watch videos can search for tutorials online or find books turned to movies and even videos on their worst or favourite school subjects. Watching the videos will make it easier for anybody including learning about anything.

These are just some of the reasons why it is imperative for any company and business to include videos in their arsenal of social media tools for business!

Although it sounds simple to create a video and upload it to YouTube or on to any other video hosting sites, your need to keep a few things in mind in order to create effective marketing videos for your business.

How to maximise the use of videos to complement with your other social media tools for business:

  1. Make sure that you know your audience. Of course, you should know who you are creating a video for. You’re not creating a video for kids, or college kids, or the general public. You are creating a video with a specific target in mind.

For instance, your target market are mothers, then you should create a video that would appeal to mothers. This means you should have a few aspects in mind for you video such as decent characters, children or a family.

  1. Have a clear message in mind. Now that you have a target in mind, think about the message that you want to deliver. Do you want to encourage, inspire, teach or invite  them to a seminar perhaps. For the same group of mothers, you may want them to feel the stress in their family so  you can help them find a solution.

Make sure that your message is clear and relevant for your target audience.

  1. Have a set budget. Of course, you will need to spend for necessary resources in creating your video. You might even need to hire a professional video production company to help you create a more streamlined video which would be perfect for your business. Either way, you need to be clear with your budget. Tell the production company your budget so they know what they are working with.

Using social media tools for business is a must nowadays. If you want more information, you can follow The Prudent Marketerter.

Why you need to be on LinkedIn

Internet Marketing LinkedIn Training


Marketing Tip For Berkshire Businesses: Why You Need To Be On LinkedIn

One marketing tip for Berkshire that you should take note of is to use LinkedIn as a way to help promote your business. It’s a surprise to me when I hear that many business men and women are not using LinkedIn to its full potential.  Sure, they have created their profiles on LinkedIn, but they are either incomplete or their profiles are not updated.

Why is it important to heed this marketing tip for Berkshire?

LinkedIn is very popular. Most times, when you search someone’s name online, you will mostly see the top of search results to be from LinkedIn. So you can definitely benefit from this free publicity if you create a good and professional profile.

LinkedIn is mostly free; however, free membership has limitations for the member. If you want unlimited features, then perhaps it’s worth it to pay for the monthly membership fee.

#1 LinkedIn marketing tip for Berkshire business owners

When you set up a professional profile on LinkedIn, you get to tell your readers about yourself as well as your professional background. This is like a resume for most, except that readers get a glimpse of the bigger picture.

You can even have connections with your co-workers as you list them down in your profile. They can stand as your references so that when potential employers look at your profile, they will only need to click on those connections to see that your recommendations are credible. This will serve as a verifiable and independent proof that you are someone that they would want to work with.

LinkedIn is not only useful for those who are looking for employees or looking for employment. This is also a good venue for getting leads for your business.

Let’s face it; LinkedIn is the hub for business people. Most members will have business in their minds, which means that most everybody has the same goals. This is a good thing because this will make your search for leads much easier as your audience and target markets are experienced and knowledgeable people.

There are lots more that can be done on LinkedIn. Let Steve Mills, an expert in marketing in LinkedIn, help you with this and give you the best marketing tips for Berkshire businesses.

LinkedIn Training Berkshire


Thank you for another successful LinkedIn Training Workshop in Berkshire

A big thank you to everyone who attended the LinkedIn workshop on 30th September 2014.  You all made the date great and your feedback was very kind.

I hope you all manage to now do the essential stuff – Use what you have learned to grow your business.

The next workshop is not until 16th December 2014, but if you want to book go to LinkedIn Training Berkshire.