Steve Mills, the Prudent Marketer, an expert in all things marketing and LinkedIn, has spoken out to professionals and business owners in order to encourage them to properly utilise LinkedIn and all of its various different arms of promotion. The LinkedIn ‘ecosystem’, as it is sometimes known, has become an ever-evolving form of marketing that unites a number of different ways of reaching out to people and generating leads.
The beauty of LinkedIn is that it is not a static document; though some people use it as a substitute for a traditional CV or resume, there are a multitude of other ways in which businesses can use LinkedIn to generate leads and boost their own profile in the online sphere. The various different methods are interconnected and interdependent, much like a natural ecosystem, and Steve Mills, who regularly holds LinkedIn seminars and workshops for business owners, is urging businesses to get to know each different branch of the site in order to fully utilise its many advantages.
Steve Mills says, “LinkedIn has grown from being something of a static document to one of the most important tools that a marketer has at their disposal. The interconnecting branches of the site, including the content, the profile, the relationships and their business, must all combine in order to boost the online presence of a brand and generate more leads and custom for their company. In many of my workshops and LinkedIn ‘boot camps’ I teach business owners and marketers about every aspect of the site, from the very basics to the more complex actions and algorithms, and I would encourage everyone who wants to market their business online to consider learning more about this most useful and practical of social networks.”
Each element of LinkedIn leads on to the next in a cycle of promotion. The Profile is the starting point; this is a personal space which is similar to an ‘About Me’ section on a conventional CV. The profile highlights the personality behind an online persona, as well as containing detailed accounts of someone’s qualifications and career experience. The profile then leads to the Connections, which allow you to add colleagues, friends and clients to your network. Connections allow people to view your profile, and allow you to view theirs.
These connections can then be sorted into Groups, which are communities of users who share common interests, whether this is in terms of geography, work history, the industry they work in or a common hobby they share. Groups help to identify new Connections and identify new leads. With more Connections and leads come the possibility of Recommendations and Endorsements, which serve as powerful motivators for potential clients and even more new Connections to add to a network. Recommendations carry slightly more weight, but any form of positive response from a client or an acquaintance will go a long way to increasing a brand’s presence on the ecosystem of LinkedIn.
For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit www.theprudentmarketer.com
About Steve Mills
Steve Mills helps clients to create more leads. Over the past 17 years, Steve has built a reputation for helping businesses to market themselves using his ‘Marketing without Money Formula’. Never one to take unnecessary risks for himself or his client, Steve is now known as The Prudent Marketer.
Steve established his reputation by training thousands of business people in how to market themselves without a budget. He has spoken to audiences all over the world and authored three highly successful marketing books as well as writing articles for many leading business magazines. He is the founder of The LinkedIn Training Academy which provides training, coaching and mentoring, through video, audio, workshops and webinars.