Archive for July, 2013

LinkedIn Training | Just how much time is spent on LinkedIn?

 

Did you know that over 45,000,000 profiles are viewed each day on LinkedIn?  That is 1,350,000,000 per month and a staggering 16,425,000,000 per year, or to put another way – Over twice the words population!  Usage on LinkedIn is up 85% and one new members is joining the site every day.

Testimonial for our LinkedIn Training

Hi Steve,

I would like to take this opportunity to express to anyone interested in learning the ins and outs of LinkedIn, to spend a day with Steve Mills.  I have to be honest and say that I was sceptical at first and thought it was just another money making offer.

But having paid my money and attended the one day training course, I was impressed and I came away feeling content that my money had not been wasted and that I felt empowered to use LinkedIn as part of my future marketing avenues.

Well done Steve. I can easily recommend both Steve and his training. Do the course and get on top of LinkedIn.

Kind regards

Paul Peasley

Owner of Apex Plumbing Services and AD-vent marketing keys.

LinkedIn Generates 3 Times More Leads Than Facebook and Twitter

 

Steve Mills, the Prudent Marketer, and his series of LinkedIn training courses and seminars at The LinkedIn Academy, have found a higher level of relevance recently after a report revealed the extent of LinkedIn’s lead generating capabilities. A recent HubSpot study attempting to find out how effective the most popular social networks were in directly driving leads found that LinkedIn had by far the highest visitor-to-lead conversation right; almost three times higher than Twitter and Facebook. The conversion rate stood at 2.74%, dwarfing Facebook’s 0.77% and Twitter’s 0.69%, in a survey of more than 5,000 business across the UK.

Steve Mills, the Prudent Marketer and founder of The LinkedIn Academy, says, “LinkedIn has proven itself to be the number one social network for professionals hoping to generate leads to their business’ websites. When someone visits the site, they are more likely to be in a business-focused mind-set, and will be actively searching for business-related content, giving businesses a much higher chance of achieving a conversation. The range of seminars and training sessions we offer at The LinkedIn Academy help individuals learn how to use LinkedIn to generate leads and how to get the best from this incredible resource without putting themselves out of pocket.”

LinkedIn has become popular as a professional social network for those looking to share products and services as well as promote their own offerings. This filters out all of the chatty status sharing and personal photos of families and holidays and gets down to the nitty-gritty of business and commerce. However, this does leave individuals with much more competition, and much more of a struggle to be noticed among the sea of similar professionals.

With a variety of training methods to choose from, including webinars, face-to-face tuition at his specialist events and a LinkedIn DVD programme, Steve Mills has made sure that those who wish to learn how to use LinkedIn for lead generation can learn in the way that they see most appropriate. Some will benefit from phone conversations where Steve Mills himself will carry out an assessment of business needs over the phone, whilst some will find more use in sitting through a webinar and taking their own notes.

There are also a number of workshops available to book, where attendees learn everything there is to know about the world of LinkedIn and how to utilise it most effectively. From setting up a business account to getting recommendations from influential figures in certain sectors, the in-house LinkedIn workshops allow professionals to become properly educated in the benefits of this wonderful resource and can give them an exciting new way of reaching out to new clients and generating leads.

For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit www.theprudentmarketer.com

About Steve Mills

Steve Mills helps clients to create more leads. Over the past 17 years, Steve has built a reputation for helping businesses to market themselves using his ‘Marketing without Money Formula’. Never one to take unnecessary risks for himself or his client, Steve is now known as The Prudent Marketer.

Steve established his reputation by training thousands of business people in how to market themselves without a budget. He has spoken to audiences all over the world and authored three highly successful marketing books as well as writing articles for many leading business magazines. He is the founder of The LinkedIn Training Academy which provides training, coaching and mentoring, through video, audio, workshops and webinars.

LinkedIn Training update

We’re making some changes to the interface you use to manage your LinkedIn Ads. And while we think you’ll enjoy the new experience, any change can be different from what you’re used to. That’s why we wanted to let you know about the enhancements coming your way.

In about a week, here’s what you’ll notice when you log in to linkedin.com/ads:

A new Sponsored Updates tab – head here to reach LinkedIn members in the feed across web, mobile, and tablet
A link to marketing resources and other LinkedIn solutions
And a new name for the dashboard where you manage your campaigns, LinkedIn Campaign Manager
All your existing LinkedIn Ads campaigns will continue to run as usual. 

Social Media Marketing | The Outlook for Business

 

Steve Mills - linkedIn Training

It is no secret: social media is the future of business promotion. Being able to interact with customers on a more personal level using technology and websites such as Facebook and Twitter has given companies more promotional opportunities than ever before. 53% of people recommend companies and products using Twitter, according to research, and 50% of people have made a purchase based on an online recommendation on a social network. These figures cannot be ignored; the market for social media promotion is huge if businesses engage in the right way.

Steve Mills, the Prudent Marketer, says, “Social media has become less an optional way to fuel interest in a brand, and more an integral marketing strategy for businesses large and small. Facebook has become the most visited website of them all, and 120,000 tweets are sent through Twitter every second. LinkedIn has around 171,000,000 members, with its database ever growing. Businesses need to wake up to social media and get involved, lest they miss out on the huge market available there.”

The average consumer mentions brands 90 times every week when conversing with family, friends and co-workers. Now that 56% of people check Facebook daily, it is highly likely that many of these conversations will stem from products found on the internet, whether through sponsored advertisements or other forms of lead generation. 5 million pictures are uploaded to Instagram every day, and the app has recently been bought out by Facebook, making it more of a promotional tool than ever. One person joins LinkedIn, the professional social network, every second of the day. The social media outlook has never been plainer: get involved or get left behind.

Not using social media can hurt a brand and make it appear outdated and amateur. The businesses who do use social media, whether it is simply updating a Facebook account or maintaining connections across the top five social networks, find that they can better reach a wider audience. Businesses on budgets find success in social media, where effort, participation and time can go a long way with potential clients; the marketing departments that spend a lot of time on social networks, communicating and interacting with the current and potential clients, will often find that they are superseding their old rivals who have not yet embraced digital trends.

For those who are yet to enter the digital world yet plan to do so to boost their business’ profits, learning how to use social media to improve marketing strategies is simple. The websites have clean, user-friendly interfaces, and there are step-by-step guides all over the web regarding how to become familiar with them. Steve Mills, the Prudent Marketer, regularly hosts LinkedIn seminars educating attendees on how to utilise the professional network to its best marketing capabilities.

For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit http://www.stevemillsmarketing.com/

About Steve Mills

Steve Mills helps clients to create more leads. Over the past 17 years, Steve has built a reputation for helping businesses to market themselves using his ‘Marketing without Money Formula’. Never one to take unnecessary risks for himself or his client, Steve is now known as The Prudent Marketer.

Steve established his reputation by training thousands of business people in how to market themselves without a budget. He has spoken to audiences all over the world and authored three highly successful marketing books as well as writing articles for many leading business magazines. He is the founder of The LinkedIn Training Academy which provides training, coaching and mentoring, through video, audio, workshops and webinars.

Steve is 18 again!

Steve’s 18 again!
Steve Mills Marketing Ltd is celebrating its 18th birthday this year. The Marketing company’s Managing Director, Steve Mills, has seen his business grow and adapt over that time, to reflecting the changes in the marketing tactics used by business and the current dominance of e-marketing. Steve offers training, consultancy and business performance analysis to a wide range of businesses, worldwide.
Steve now operates a company that caters for small local business, those operating in the Thames Valley and across he UK, as well as further afield in Dubai, Saudi Arabia and Kenya. The use of the Internet and remote working has enabled Steve to work with a broad range of companies who welcome his depth and breadth of knowledge in the Marketing field.
Although e-marketing is used prevalently across the majority of business sectors, Steve commented ‘it is still imperative to consider the benefits of the other elements of the marketing mix. The use of postal mail outs, telesales, newspaper and magazine articles, advertising, events, video, publications and networking are all options that, used in the right way, can help a business create new leads and additional income.’
Steve loves West Berkshire and finds that it’s location in the Thames Valley is of great benefit to his business. His offices in Bracknell and Newbury are close to major airports, road and rail networks, should his clients wish to meet him personally.
For more information about how Steve could help you to grow your business, give him a call on x or email him at steve@stevemillsmarketing.com. His website can be found at Marketing Advice UK.

LinkedIn Training Berkshire

We have six places left on our next workshop on 24th July 2013.  The workshop os a full day, from 9.30am to 4.30pm and is being held in Bracknell, Berkshire.  For details go to LinkedIn Training.