Archive for February, 2012

Internet Marketing Training | Steve Mills Marketing launch – DIY Internet training for small business

We are pleased to launch our first Internet Training Workshop for small businesses.

Let’s face it most businesses have a website that produces very little in terms of new business.  In fact most businesses spend most of their money designing a website that gets very few visitors and virtually no enquiries and they make an excuse like ‘it is just a brochure site’.

The truth is that it is very possible to get your website working for you and to it get providing you with an on going stream of leads.  You just have to know how to do it.

For further details go to Internet Marketing 

 

LinkedIn Training Berkshire | Testimonial

Hi Steve

Today’s Linked In training was first class – worth 10 times the fee – it has saved me many hours of frustration in advancing my linked in marketing.  I fear like many that I had reached an impasse, believing that LinkedIn could be an important part of my marketing but always running out of time before achieving anything due to a lack of knowledge.

The training was delivered in a pleasant and friendly environment, sufficient time allocated for questions and being able to being laptops enabled us to implement your ideas immediately.  You may recall that I ask you how to set up an event and we did so during the training.  I arrived home an hour later to find that the first delegate had booked in.  Instant results.

I would recommend that anyone looking to embrace Linked In attends one of your training sessions – The alternative is to go it alone – in my experience the cost of lost working hours will be far beyond the small cost of the training.

Regards

Bob Hurn Accountants

LinkedIn Marketing | LinkedIn out pulls both Facebook and Twitter

Social Media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

LinkedIn’s conversion rate also outranked social media as a channel overall. In other words, of all the traffic that came to these business’ websites via social media, .98% of that traffic converted into leads, compared to LinkedIn’s 2.74%.

So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage?

People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn. Also, when someone visits LinkedIn, the person is most likely in a business-focused mindset, helping business’ content perform inherently better.

So what about B2C-focused businesses? Less content is generally posted to LinkedIn than to other social networks, which is probably because people almost exclusively post marketing-related content as opposed to their children’s photos or social “chatter.” This means there is less clutter on LinkedIn, making a person capable of consuming a higher percentage of the content that’s active on LinkedIn at any given time. In other words, a business’ marketing posts are more likely to be noticed on LinkedIn than somewhere else.

So what should you do when you find a specific social channel that’s a slam dunk for your business?

How to Leverage Your Business’ Top-Performing Social Network

1. Invest time and effort to grow that specific channel. The trick, however, will be trying to maintain a quality network as your community scales.

2. Post more of the targeted content that’s working. If you notice people are specifically really enjoying blog posts, webinars, or something else — keep offering it! How can you tell what content’s working? Monitor comments, likes, shares, and clicks.

3. Find more opportunities to post relevant CTAs. Can you sprinkle more lead generation opportunities throughout your social media updates? It’s quite a balancing act, but a solid mix of calls-to-action (CTAs) and other content is healthy.

4. Don’t take success for granted – keep learning. It’s easy to get comfortable when something is going well. Remember, there are always opportunities to improve. Keep testing, analyzing your data, and increasing results!

What type of conversion rates do you experience per network? Is the data similar to your own results?

Source – www.hubspot.com

The linkedIn Training Academy | Launch new Advanced LinkedIn Training

Advanced Training

We are pleased to announce that we have just launched our new Advanced LinkedIn Training Workshop.  The first one is on 24th April 2012.

Details can be found at Advanced LinkedIn Training.

linkedIn Training | Testimonial

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LinkedIn Training | Advanced LinkedIn Training

Can you help me?

I am putting together an Advanced LinkedIn training workshop.

Can you give me your thoughts on what you would like me to discuss?

LinkedIn Training | Train yourself on who to get to No1. on LinkedIn

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LinkedIn Training | Why LinkedIn Training is essential for your business

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LinkedIn Training | What is holding you back?

On Saturday 18th February 2012 I attended an Internet Masterclass with one of the world’s leaden experts at Heathrow.

During the morning the Audience were asked – What is holding you back?  I think that this is such a powerful question.  People said things like:

  • Lack of time
  • Lack of money
  • Not sure how to move forward
  • So many options
  • I don’t understand PPC, SEO, Social Media, email marketing, etc
And all know that all these are true and yet at the same time they are all BS.  The truth is that is is ourselves as business owners who prevent ourselves from moving forward.  I have the same time as Richard Branson and I he started off with no money.
In my experience which dates back nearly 30 years and is with thousands of different companies, the biggest reasons that business don’t succeed are:
1. Poor financial management
2. A lack of sales
From a sales point of view, this can be broken down into:
1. Lack of action
2. Lack of understanding
3. Lack of focus
Need help with this?  Call me on 0118 930 5700

Marketing Advice UK

It is not that often that I recommend other people’s products, but I am making an exception!

Firstly, Lee Gilbert is a friend of mine who is also one of the UK’s leading experts on Internet Marketing.  He has a set of four fantastic Internet Marketing CD’s and he has reduced the price by 50% to only £49.99.  I strongly recommend buying this if you need to improve your internet marketing.

Secondly, Jackie Jarvis, who has also become a good friend and is the author of several great marketing products including a CD based Marketing Programme called ‘The Sales FastTrack Programme’.  In this 9 CD and workbook programme Jackie covers everything you need to know about marketing your small business.

And last, but by no means least – If you want to win more referral leads you might want to take a look at my 6 CD Audio Programme called ‘Grow your Business With Referral’

All can be found by clicking the link below;

https://steve.infusionsoft.com/cart/store.jsp