Archive for January, 2012

Social Media Merger

What do you think to the new logo following the merger of YouTube, Twitter and Facebook?

Marketing Training London | Steve Mills Marketing

You are invited to a free Sales & Marketing Fast Track Workshop
On Wednesday 8th February in London from 9.30am to 1.00pm

Dear Steve, 
I recently offered a free place to five lucky people on my Business Accelerator Programmeand literally hundreds of people applied.

So I have decided to run an event in London for free for all those who did not get the chance to attend yesterday’s event.

This event is called ‘The Sales & Marketing FastTrack’ and if you are really curious and want to find out how to get more leads, more easily, then I am offering you the opportunity to come and join Jackie Jarvis of Marketingco and myself free of charge for 3.5 hours of real practical value on Wednesday 8th February at The Union Jack Club, Waterloo, London.

If you join us you will find out:

· Which top 7 sales and marketing mistakes to avoid

· What causes the most pain running a small business

· How to work out what is not working for you

· What to delete and what to focus on to move your sales forward

· 3 key things that create success or spell failure

· How having a structure to your thinking will propel you forward

· The 5 best ways to attract customers and generate even more sales

· The key components of our Fast Track success formula and why it works

You could win a FREE place on the next Sales & Marketing Fast Track Programme

We will be making you a fantastic special offer on the day for places on our next programme starting Wednesday 7th March.

There are only 40 places available at this FREE workshop


To book your free place click this link 

NB. A small contribution to your refreshments will be requested on the day of £10.00 + VAT. 

This formula really works in a practical way for you and your business simple, jargon free and will get you results. Come and see for yourself!

Remember there are only 40 places and bookings are on a first come, first served basis. 


Kind regards,

Steve Mills

Achieving Sales Success is essential to businesses in 2012

Today in business every potential sale matters.  Sales & Marketing specialist Steve Mills states “if you are only converting 40% of your leads into business, then you are wasting 60% of your marketing budget”.  Steve reveals that every salesperson, regardless of the industry, product, or skill level, makes mistakes. Here are some basic sales mistakes to avoid and some tips for selling more and having happier customers.

Number 1

Not listening. Do not just listen to what the customer is asking for; look past that to find out what they need. Too often salespeople sing the praises of a product without hearing what the customer wants. You cannot sell to someone if you do not know what they want. Listen to your customers, identify the need, and fill it.

Number 2

Not being up to date. Would you hire a doctor who told you they had not done any training since medical school 25 years ago?  No!  Why?  Because there have been so many advances in the world of medicine and the doctor would not be well trained and so it is in the world of sales training.   You must keep up to date in order to keep your conversions as high as possible.  For details of how to do this click here.

Number 3

Being unprepared. Whether you are making a sale in a showroom, a board room, or on the phone, you need to know the details about what you are selling and be able to answer all pertinent questions. Be prepared. If you are prospecting for new business, know what you are going to say and be ready for questions you may be asked.

Number 4

Jumping straight to the sale. In any type of sales business, you need to establish a relationship. Even on the Web you need to have landing pages to provide information about your products or services before jumping to the shopping cart. Do not rush to the sale. Take the time to educate your customers, and they will reward you with sales.

Number 5

Not closing the sale. This is the flipside of the mistake above. Once you have provided your customer with the information he or she needs, ask if the customer is ready to make a purchase. It may seem unnecessary, but sometimes asking for the sale can be the nudge your customer needs to make a final decision.

Number 6

Going off topic. Some salespeople overdo the need for a “relationship” with excessive chatter. Others continue to talk about the product or service, but spend an inordinate amount of time on irrelevant information. While you do want to build a relationship and make your customer comfortable, the goal is to make the sale. If the sale is the topic, don’t veer too far off on tangents.

Number 7

Not researching your customer. If you are trying to sell to a specific client at a meeting, you need to know what he or she is all about. Do some research before the sales meeting and get a good idea of the prospects likes, dislikes, interests, and manner of doing business. The same holds true for consumers. Get to know who makes up your target audience.

Number 8

Judging books by their covers. Salespeople routinely miss sales because they prejudge their customers. Do not let race, creed, gender, ethnicity, age or appearance stand in the way of making a sale.

Number 9

Not following up on leads. Just because someone does not buy immediately does not mean they will not be interested later — particularly if they requested information. Follow-up is a critical aspect of sales that is often neglected.

Number 10

Failing to prospect for new customers. Even when sales are at their peak, you need to devote time to looking for more customers. No company can survive without a constant influx of new customers, so no business can afford not to prospect for them.

For further details of the sales, or marketing training provided by Steve call him on 0118 930 5700, or go to training link

LinkedIn Training | Places available on 31st January 2012


We have several place left on our workshop on 31st January from 12.00noon to 4.30pm, in Aldermaston, Berkshire.

For details click this link:

‘How to grow your business using LinkedIn’ 

LinkedIn Training | The world is changing

E-Learning has just topped £24 Billion worldwide.  The world is clearly changing and the signs are that e-learning is becoming the new way of learning.  I am sure that this is linked to the facts that YouTube is now the worlds second biggest search engine and 51% of internet traffic is now video!!!

LinkedIn is growing at the rate of one new member per second.  Facebook now has more members, than there are people in the USA.

Interestingly website usage is at an all time low of only 24%.

The world is definitely changing.  The question is are you and is your business?

Marketing Training London

Just to let you know that on 7th February Nigel Ward from The Cost Reduction Company and I, are holding a Networking/Training evening at The Canadian Chamber of Commerce, in MacDonald House (the Canadian High Commission) in Grosvenor Square, London.

The subject of our talks is – How to make more profit during tough times.  Essentially Nigel is going to be talking about reducing costs and I am going to talk about increasing sales.  There will also be great opportunities for you to network.

I have to say that the meeting’s that I have attended with the Canadian Chamber of Commerce have been some of the best networking events I have ever attended,  So I STRONGLY suggest that you take a look.

For further details and to book your place, click on this link. 

Professional Speaker | Steve Mills

If you want to know how to get your business on to positions 1, 3, 4, 5, 7 and 9 on the first page on Google, then you might want to come and Listen to me speak.

I am speaking at:

The Theale Business Group on 25th Jan

Newbury Colleage on 1st Feb

Canadian Chamber of Commerce on 7th Feb.

Steve Mills


LinkedIn Webinar | No1 after 30 mins training…

Well done to Jo Pearson.  I have just checked and Jo is No1 on LinkedIn under the search for 'corporate film producer' so well done!  Not bad out of over 25,000+ people.  Jo has just completed the first week of LinkedIn training on my webinar programme.  not bad for 30 mins training...

LinkedIn Training Berkshire | Steve speaking at Theale Business Club on 25th Jan

I am speaking at the Theale Business Group meeting on Wednesday 25th January.  I am going to be talking about how to use LinkedIn to grow your business.

for details of the event click here

Marketing Consultant | Google is changing the way we can search…

This blog is directly form Google is discusses how it is changing the way people search.  Click here to read the post