Archive for September, 2011

E-learning hits record high

E-Learning has just topped £24 Billion worldwide.  The world is clearly changing and the signs are that e-learning is becoming the new way of learning.  I am sure that this is linked to the facts that YouTube is now the worlds second biggest search engine and 51% of internet traffic is now video!!!

LinkedIn is growing at the rate of one new member per second.  Facebook now has more members, than there are people in the USA.

Interestingly website usage is at an all time low of only 24%.

The world is definitely changing.  The question is are you and is your business?

LinkedIn Training London

I am in London tomorrow and Thursday providing in-house LinkedIn Training for the members of The Catering Equipment Suppliers Association.

So many businesses are starting to take LinkedIn seriously.  I am really increasing the number of dates where I am going into a business and helping them directly with their LinkedIn Marketing.

One of the most essential parts of LinkedIn is defining your NICHE and then connecting with the people and business in that niche.  So my question to you at this time is – Have you defined your niche, both on LinkedIn and in other forms of your Marketing?

Steve

 

LinkedIn Training – In House

I am being asked to do lots of bespoke in house LinkedIn training at the moment.  doing two day’s in London this week and another one the week after.  In house is always good because it can be made very relevant to your business.

LinkedIn Training Channel on YouTube

Your Social Media Marketing must be interlinked.  In other words you MUST link it with other marketing approaches.  A great example is how I use YouTube to market The LinkedIn Academy.  Check it out at LinkedIn Training Academy

LinkedIn Training

If you are not sure if LinkedIn is for you, then watch this video.  LinkedIn Training

Tony Robbins – Why we do what we do and how to change it better

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Social Media Training – UK Masterclass Tour

Bookings are going great for The Social Media Masterclass UK Tour.   To reserve your place on what will be a great day. You will leave this event with a cast-iron action plan for Social Media success. Call us now to reserve your place – 0118 930 5700.

So if you want to:

  • Get more customers
  • Dominate the web
  • Turn followers into clients
  • Grow your market share
  • Increase your capacity to make more money
  • Spend the day immersed in growing your business
  • Maximise your Social Media Marketing
  • Raise your game on your business success

Your business will benefit from working with people who have actually got results and who are leading entrepreneurs and business experts. Join myself, Steve Mills, together with Frank Furness and other business people at our one day masterclass event.  Your day will be an intensive immersion into the expanding world of Social Media. You will walk away armed with powerful strategies to help you take action and achieve. The event details are available at this link. 

Ford Launch New Car on Facebook

Some people say Facebook is not for business.  I learnt today that Ford in the USA recently launched a new car on Facebook.  Their target was 60,000 leads in the first month.  They got 125,000 in the first day purely from Facebook…

They usually spent over $1,000,000 launching a new car, through advertising and exhibiting at Car Shows etc.  They spent less than $10,000 on Facebook.

LinkedIn Training – Last minute opportunity

We still have a few places left on the LinkedIn Workshop in Aldermaston on 22nd September.  For details, or to book go to workshop page.

Why small businesses stay small…

Another reason that small businesses stay small is that they try to do it themselves.  And the fact is that they don’t know what they are doing and they don’t have the time.  This often applies to Social Media and Internet Marketing in general.

Businesses employing less then 10 people make less than £1,000 pa on the internet (on average).  Businesses employing 11 to 50 make an average of £179,000 pa.

I wonder… Could this be anything to do with the fact that businesses who employ 10+ people usually outsource their Marketing to someone who knows what they are doing and businesses employing 1 to 10 people try to do it themselves?